Etihad Airways introduces luxury amenities across cabins

Tuesday, February 20, 2024

Etihad Airways unveils an exquisite collection of amenity kits and loungewear, crafted in collaboration with renowned Italian design house Giorgio Armani and luxury wellness brand ESPA. Additionally, complimentary tote bags are now offered to guests on longer Economy flights. This partnership between Giorgio Armani and Etihad promises an unmatched inflight experience across The Residence, First, and Business class, blending refined elegance with Emirati hospitality. The new range includes bespoke amenity kits, designer loungewear, and slippers, gradually available on flights starting from late February. This collaboration expands Etihad’s successful venture with Armani/Casa, introduced onboard in 2023, featuring jointly branded tableware and soft furnishings in Business class.

Turky Al Hammadi, Head of Product and Hospitality, Etihad Airways said: “As well as offering convenience, style and luxury inflight, our guests will take home their own co-branded Giorgio Armani amenity bag for use when travelling or at home. These sought-after bags come in collectable colours and styles meaning frequent flyers can build their personal Giorgio Armani collection.

“We’re also very proud to introduce a complimentary range of stylish and functional tote bags to our guests on longer flights in Economy. Not only will these bags be a handy gift, but they’ll help us to further reduce single-use plastic.”

Introducing Etihad’s latest enhancements to the Business Class experience:

Designed by Giorgio Armani, the new Business Class amenity kits offer both style and practicality. Available in two sleek unisex designs – a clutch bag and a cube – these kits are tailored to meet the needs of modern travelers.

The co-branded Giorgio Armani and Etihad clutch bag features a contemporary print called “The Dunes,” inspired by the picturesque Liwa desert in Abu Dhabi. Meanwhile, the iconic cube bag boasts a convenient geometric shape, making it easy to pack and organize in any travel setting. Post-flight, these bags serve as handy storage solutions for small tech items, cables, or personal essentials.

To enhance travel well-being, the Business Class kits are stocked with luxurious ESPA skincare products, including Nourishing Lip Treatment, Hydrating Spa Face Mist, and Rejuvenating Hand and Body Lotion. Additionally, guests receive plush slippers, an eyeshade, earplugs, and a travel dental kit for added comfort during their journey.

For those flying in The Residence or First Class, Etihad offers an exclusive Giorgio Armani and Etihad branded large folio bag – one of the most spacious amenity kits available in the skies. Available in four colors, this folio bag is perfect for carrying documents, tablets, or even a 13” laptop post-flight, becoming a coveted accessory for stylish travelers.

Packed with ESPA goodies, including Hydrating Spa Face Mist, Nourishing Lip Treatment, and Restful Pulse Point Oil, the large folio bag ensures guests remain refreshed throughout their journey. Practical items such as eyeshades, earplugs, and a dental kit are also included.

Moreover, guests in The Residence or First Class receive bespoke Giorgio Armani and Etihad loungewear and slippers, presented in the large folio bag. Crafted from luxurious fabrics, this loungewear features a modern silhouette and a stylish tonal print inspired by the Abu Dhabi skyline.

In Business Class, guests on ultra-long-haul flights over nine hours receive Emirati-inspired loungewear, showcasing the traditional Emirati dress with the iconic Emirati V stitching. Paired with plush slippers, this luxuriously soft loungewear ensures utmost comfort during the journey.

Partnering with ESPA, Etihad prioritizes guest well-being by offering luxury skincare products in amenity kits and premium cabin washrooms. This collaboration marks ESPA’s first venture with an airline, promising deeply sensorial wellness experiences for travelers.

For Economy passengers on flights exceeding six hours, Etihad presents a practical tote bag containing inflight essentials such as Beekman hand cream, eyeshades, and earplugs. Available in three collectible designs featuring Etihad’s iconic aircraft liveries, these tote bags are both fashionable and eco-friendly, made from recycled PET bottles.

By providing reusable tote bags, Etihad not only reduces single-use plastics but also offers passengers a sustainable solution for carrying their belongings during and after their journey.

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