Euronews Spotlights Qatar As It Unveils Dedicated Global Tourism Platform

Published on December 19, 2025

Officially announcing the launch of Euronews Travel, a new station devoted exclusively to tourism, culture and destination-based journalism, Euronews Airports is putting Doha, Qatar, in the position of a universal vocative of travels. The venture which is also backed by Media City Qatar is an illustration of how the Qatari capital is gradually altering its position, not merely as a tourist spot but rather as a worldwide center influencing the way people travel.

The new channel represents a strategic expansion of the Euronews brand, blending authoritative journalism with immersive travel narratives designed for modern, digital-first audiences. With its launch from Doha, Euronews Travel signals a clear intent to anchor global tourism conversations in the Middle East while reaching travellers worldwide.

A strategic expansion of a global news brand

Euronews Travel has been conceived as a standalone vertical dedicated to exploring destinations through premium, magazine-style storytelling. According to details shared by Euronews on its official platforms, the channel will prioritise vertical video, social-first formats and long-form features that go beyond surface-level travel inspiration.

The content slate will include new flagship productions such as Grand Voyageur, alongside destination explainers, cultural deep dives and experiential travel pieces. The channel will initially roll out on the Euronews website, its digital platforms and YouTube, with a pilot phase beginning next week. Expansion to smart television ecosystems will follow, ahead of a full launch on paid television networks worldwide from February.

This phased approach reflects how travel consumption habits have evolved, with viewers increasingly discovering destinations through mobile screens before committing to longer-form viewing at home.

Doha and Media City Qatar at the heart of the partnership

At the core of the project is Media City Qatar, which has emerged as a cornerstone of the country’s ambition to become a regional and international media hub. Its partnership with Euronews spans five years and has already delivered content across sectors including travel, tourism and health.

Media City Qatar’s leadership has indicated that launching Euronews Travel from Doha symbolises the strength of this collaboration and the confidence international broadcasters place in Qatar’s media ecosystem. The success of Qatar 365, a previous Euronews travel-focused programme, was cited as proof that globally resonant tourism content can be produced from the country and distributed at scale.

More than 300 companies are now registered with Media City Qatar, including major international media organisations, reinforcing Doha’s growing reputation as a base for content creation rather than merely a filming location.

Travel journalism with purpose

From Euronews’ perspective, travel is not treated as lightweight lifestyle content but as an extension of journalism itself. The network has emphasised that accurate, contextualised information allows audiences to make informed decisions about where and how they travel, a principle that underpins the editorial direction of Euronews Travel.

The channel aims to showcase tourism opportunities while presenting destinations, including Doha, in a nuanced and authentic way. Euronews’ leadership has suggested that its interest in the region is driven by cultural richness and diversity, with a strong editorial focus on representing realities accurately to international audiences.

This positioning places Euronews Travel at the intersection of inspiration and information, appealing equally to armchair travellers and those actively planning their next journey.

A global lens on distinctive destinations

While Doha and Qatar form an important anchor, Euronews Travel will adopt a deliberately global outlook. The channel’s editorial promise centres on highlighting distinctive destinations around the world, from emerging cities to lesser-known regions, through a lens that values sustainability, culture and local perspectives.

The use of vertical video and platform-native storytelling is designed to meet audiences where they already consume content, particularly younger travellers who increasingly discover destinations through social media rather than traditional guidebooks.

By combining Euronews’ international reach, spanning hundreds of millions of households globally, with Media City Qatar’s infrastructure and creative ecosystem, the channel is positioned to become a major reference point for contemporary travel storytelling.

Doha’s growing influence in global tourism narratives

For Doha, the launch of Euronews Travel is about more than media expansion; it is part of a broader strategy to amplify Qatar’s voice in global tourism conversations. Hosting the channel reinforces the capital’s image as a crossroads of cultures and ideas, while allowing it to project its own narrative to international audiences.

As global travel continues to rebound and evolve, initiatives like Euronews Travel suggest that the future of tourism storytelling will be shaped as much by where content is produced as by where it is filmed.

In placing Doha at the heart of this new venture, Euronews and Media City Qatar are inviting the world not only to visit destinations, but to see them through a more informed, human and globally connected lens, one journey, and one story, at a time.