Europe tourism recovery slows with airlines not ready for travel rebound

Thursday, July 14, 2022

International travel from Europe was expected to make a positive commencement toward revival this year. However, disorder at many European airports is expected to hamper growth with queues and terminations fast becoming air travel standards, said GlobalData. The foremost data and analytics company opined that airlines not being able to sufficiently get ready for travel’s revival have led to dearth in employees.

Hannah Free, who is travel and tourism analyst at GlobalData, said that international exits from European countries are anticipated to arrive at 69% of 2019 figures this year, according to forecasts of GlobalData. While countries globally are willing to receive visitors, supply merely cannot cater to demand due to severe staffing shortages and industrial disagreements, which has concurred with a bounce back in global travel.

Disorder and termination at quite a lot of European airports are affecting the recovery of the travel industry, and are also competing with other challenges along with price rises, the increasing cost of living and the Russia-Ukraine war. All these disputes are expected to considerably affect travel demand.

Both easyJet and British Airways have quoted staff deficiency as the cause of culling flights. Considering the British Airways’ hiring tendencies, the airline might have not sufficiently prepared for a spring back in demand for travel this summer. In November last year, British Airways said that it would add to its workers by 15%.

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