Europe Unveils Groundbreaking ETIAS and EES Systems Shaping the Future of Global Travel with Enhanced Security and Unmatched Efficiency for International Journeys

Published on February 16, 2026

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Europe is taking a bold step in redefining the future of international travel with the introduction of the European Travel Information and Authorization System (ETIAS) and the Entry/Exit System (EES). These groundbreaking systems are set to revolutionize travel by enhancing security, streamlining border control processes, and providing a more efficient experience for travelers. ETIAS will require travelers from visa-exempt countries to apply for an online authorization before entering the Schengen Area, ensuring better tracking of arrivals. Meanwhile, EES will replace manual passport stamps with biometric data, allowing for faster and more accurate border checks. Together, these initiatives aim to strengthen Europe’s borders, improve the efficiency of border crossings, and enhance the overall travel experience, making it safer and more seamless for millions of international travelers.

Long-Haul Travel to Europe Gets a Reality Check in 2026

Long-haul travel to Europe is undergoing significant changes in 2026, as global travelers reassess their priorities. The allure of distant destinations is losing its grip, with many opting for shorter, more flexible, and affordable travel options. According to a survey from the European Travel Commission and Eurail, only 59% of respondents plan to take a long-haul trip this year, a 5% decrease compared to 2025. Particularly, interest in Europe has dropped, with only 42% of global travelers expressing a desire to visit, signaling a shift in travel patterns.

Demand for Europe Declines
The decline in demand for European travel is noticeable across various regions, with Australia, Canada, and the United States showing the sharpest declines. Despite this, China remains the most Europe-focused market, with 59% of travelers still looking to visit the continent, although even this figure has seen a slight decrease. Brazil follows with 54%, while Japan comes in at the lowest, with only 20% of travelers planning European visits.

Cost and Safety Challenges
The primary driver behind this decline is high travel costs, which are a significant deterrent for travelers worldwide. In countries like China, geopolitical tensions are also affecting travel decisions, as travelers remain wary of the region’s safety risks. The survey highlighted that safety has become the number one factor for selecting a European destination, with 51% of respondents citing it as their top priority. China had the most confidence in Europe’s safety, while South Korea and Japan exhibited more caution, indicating regional variations in perceptions of safety.

Shifting Booking Habits
Changes in how travelers book their trips further reflect this evolving trend. Only 36% of long-haul travelers have already locked in their European travel plans for 2026, a decrease from 39% in 2025. Full-package tours, particularly in China, are losing popularity, dropping from 74% to 46%. Younger travelers are turning to more flexible travel options, such as partial packages that combine flights and hotels without rigid schedules. This shift towards flexibility reflects the growing demand for more customized, adaptable travel experiences.

Slow Travel Gains Popularity
In addition to leisure travel, which remains the primary reason for visiting Europe, there is a noticeable rise in the popularity of slow travel—longer stays focused on relaxation and local experiences. The number of travelers opting for slow travel rose from 22% in 2025 to 26% in 2026, with a clear preference among those aged over 50. Meanwhile, business travel has seen a slight uptick, especially from Australia and South Korea, where professionals are increasingly looking to combine work and leisure in European destinations.

Dining, Shopping, and Spending
When it comes to spending, dining tops the list for 70% of travelers, with Chinese and Japanese visitors particularly focused on shopping. However, the interest in shopping has waned overall. Americans are more likely to prioritize accommodation, while Brazilians report the highest daily spending budgets, showcasing the diversity in traveler behavior across markets.

Overcrowding and Seasonal Shifts
Concerns over overcrowding are influencing travel preferences, though they are not completely deterring travelers from visiting Europe. Chinese travelers, in particular, showed a notable drop in tolerance for crowded destinations, with only 33% willing to deal with busy spots compared to 48% in 2025. Canadians and Brazilians are opting for shoulder-season travel to avoid peak crowds and take advantage of lower prices.

Rail Travel Takes the Lead
When it comes to traveling within Europe, trains are proving to be a popular choice, thanks to their comfort, safety, and affordability. Japanese and Brazilian tourists have particularly embraced rail travel, while U.S. and Australian travelers continue to prefer full-service flights for their European journeys. Chinese travelers, on the other hand, are the biggest fans of low-cost airlines for hopping between European countries.

Personal Values Influence Destination Choices
As travelers become more selective about their destinations, personal values are increasingly shaping their decisions. Young travelers, in particular, prioritize destinations that align with their values over simply seeking out picturesque views. According to the survey, 63% of younger respondents are now prioritizing values alignment over Instagram-worthy spots.

Upcoming Border Tech and Policies
The introduction of border technologies like the European Travel Information and Authorization System (ETIAS) and the Entry/Exit System (EES) is expected to affect long-haul travel patterns. ETIAS, launching in late 2026, will require travelers from visa-exempt countries, including the U.S., Canada, and Australia, to apply online before entering Europe. Meanwhile, the EES will fully launch by April 2026, replacing manual passport stamps with biometric data, which could lead to delays, especially during peak travel seasons.

Impact of Immigration Policies
Broader EU immigration policies also influence how Europe is perceived by potential visitors. As countries tighten asylum procedures and focus on regulating undocumented workers, the public discourse surrounding migration may impact travelers’ perceptions of Europe. Travelers from Asia and the Americas may start to factor in these political and social climates when deciding on their European travel plans.

Europe is revolutionizing international travel with the launch of the ETIAS and EES systems, enhancing border security and streamlining travel by using advanced technology for quicker, more efficient entry and exit processes. These initiatives aim to provide a safer, seamless travel experience for millions worldwide.

While fewer travelers are committing to long-haul trips early, Europe remains a prominent choice for many. However, with rising costs, safety concerns, and increased competition from regional alternatives, Europe now has to work harder to attract travelers. As travelers prioritize affordability, safety, and flexibility, the region’s appeal is being reshaped, with a growing demand for personalized, slower-paced experiences. Despite these challenges, long-haul travel to Europe is still alive, but it has entered a more cautious phase in 2026.