Wednesday, April 17, 2024
Data from YouGov reveals that ExCeL, London’s premier event venue, attracts a predominantly eco-conscious and tech-savvy crowd. Primarily composed of millennials, this audience is not only affluent but also highly active on social media, often generating their own content. Collaborating with YouGov allows ExCeL to gain deeper insights into its four-million-strong annual visitor base. Notably, nearly a quarter of attendees belong to Generation Z. Moreover, the data underscores a strong inclination towards environmentally friendly products, with 65% willing to pay a premium for them, while 63% see electric vehicles as the future. Additionally, over half of respondents consider themselves early adopters of new technology.
ExCeL has embraced the YouGov Profiles tool for collaboration, offering a comprehensive insight into attendees’ lives with unparalleled detail. This tool taps into over two million data variables sourced from YouGov’s vast panel of over 17 million members across 49 markets worldwide. It delves into demographic, psychographic, attitudinal, and behavioral consumer metrics, with fresh data collected daily and refreshed weekly.
Jonathan Neill, Partnerships Director at ExCeL, commented: “As the home of world-leading events, ExCeL attracts millions of visitors every year to London to attend events varying from cutting-edge technology and innovation, in-depth medical congresses, to immersive entertainment experiences. By working with YouGov we can become data driven and insight led, helping us to better define and engage with our audience for ourselves, our clients, and our partners.”
He added: “This year is an exciting time for ExCeL with the opening of our new 25,000sqm expansion in Q4, together with our redeveloped waterfront opening in the summer. As a result, we will have even more visitors through our doors, who we can deeply understand – providing great opportunities for like-minded brands to positively engage our visitors, and ultimately meet their brand and business objectives.”
Wednesday, May 1, 2024
Wednesday, May 1, 2024
