Expedia Enhances Global Offerings With Tiqets Acquisition

Published on December 10, 2025

In a major move to expand its presence in the rapidly growing activities and experiences segment of the travel industry, Expedia Group has entered into an agreement to acquire Tiqets, an Amsterdam-based platform that provides a curated selection of museums, attractions, and experiences worldwide. This strategic acquisition will bolster Expedia’s already extensive portfolio, offering travelers an even more personalized and comprehensive travel solution.

As the global travel landscape continues to evolve, the demand for unique and immersive experiences has surged. From museum visits to adventurous excursions, tourists are seeking more than just flights and accommodations. The acquisition of Tiqets allows Expedia to tap into this growing demand and enhance the travel ecosystem by seamlessly integrating ticketing for top global attractions into its platform.

Expanding Global Reach and Diversifying Travel Solutions

Expedia Group’s acquisition of Tiqets represents a significant step in the company’s vision to provide a one-stop-shop for all aspects of travel. With a wider selection of activities now available, travelers will be able to easily access and book tickets for world-class attractions directly through Expedia’s platform. The seamless integration of Tiqets’ offerings within Expedia’s global reach will create new opportunities for travel companies and partners across the globe.

Tiqets has long been known for its curated collection of the world’s most iconic museums, art galleries, and attractions. This acquisition will allow Expedia Group to enrich its activities and experiences segment, providing a more robust and diverse range of options for travelers looking to enrich their trips with cultural, historical, or adventure-filled activities.

By combining Tiqets’ extensive portfolio of global experiences with Expedia’s technological capabilities and large customer base, the two companies can leverage their combined strengths to unlock new avenues for growth. Whether it’s a historical museum in Europe, an adventure tour in Asia, or a theatre show in North America, travelers can now explore and book these experiences seamlessly in one place.

A Personalized Travel Experience for Millions

With a growing emphasis on personalization in the travel industry, this acquisition aligns perfectly with the trend of offering tailored experiences that suit individual preferences. Expedia’s platform already provides personalized suggestions based on past travel behaviours and preferences. With Tiqets now integrated into the ecosystem, travelers will have access to even more curated suggestions for activities and experiences tailored to their specific interests.

The expansion into experiences is also expected to enhance the value Expedia offers to its partners. Through this acquisition, businesses in the travel industry will benefit from increased exposure to Expedia’s vast global customer base, as well as enhanced tools for managing bookings and increasing revenue opportunities. By integrating Tiqets’ sophisticated booking engine into its platform, Expedia will continue to grow its B2B offering, enabling partners to drive sales and tap into new customer segments.

The Future of Global Travel Solutions

Expedia’s commitment to innovation is reflected in the acquisition of Tiqets. By adding activities and experiences to its already extensive range of travel offerings, Expedia strengthens its position as a global leader in the tourism industry. The integration of Tiqets also signals Expedia’s ongoing commitment to expanding its capabilities across multiple verticals in the travel sector, including air travel, car rentals, insurance, and now, unique travel experiences.

The collaboration is expected to help Expedia Group continue to innovate within the tourism space, as it strives to meet the ever-changing demands of modern travelers. With a growing number of customers seeking more integrated travel solutions, this acquisition marks a critical point in Expedia’s strategy to become the most comprehensive global travel platform in the industry.

Expanding Opportunities for Global Tourism

This acquisition is set to benefit not just travelers, but also tourism businesses worldwide. The combination of Tiqets’ expertise in experiences and Expedia’s extensive travel supply network will create an even more dynamic and interconnected travel ecosystem. Partners across the tourism industry, including hotels, airlines, and local attractions, stand to benefit from the wider reach and visibility afforded by the integration of Tiqets into Expedia’s platform.

As the travel industry continues to adapt to new trends and demands, this partnership provides a unique opportunity for both companies to grow and expand into new markets. With a more diversified range of services, Expedia Group is poised to remain a dominant force in the global tourism industry, offering travelers everything they need for an unforgettable journey.