Experience Exclusive Luxury at Sandblu Santorini, New Resort by LXR Hotels & Resorts

Published on December 3, 2025

Greece’s famed island of Santorini is set to welcome a new luxury resort, Sandblu Santorini, marking the debut of LXR Hotels & Resorts in the country. Scheduled to open for the 2026 summer season, Sandblu Santorini will offer a world-class experience for visitors seeking refined luxury and personalized service in one of the most coveted destinations in Europe.

LXR Hotels & Resorts, a distinguished brand known for its exclusive, independent properties, is expanding its portfolio with this new addition to its collection. Sandblu Santorini joins a handpicked collection of spirited and unique properties, each designed to provide guests with exceptional travel experiences and a chance to indulge in personal adventure. Santorini, with its dramatic cliffs, whitewashed buildings, and breathtaking sunsets, provides the perfect setting for this new luxury retreat.

An Exclusive Sanctuary in Santorini

Sandblu Santorini promises to be a sanctuary of luxury and relaxation. The resort will be located in one of the island’s most iconic locations, offering sweeping views of the Aegean Sea and the famed caldera, providing guests with unparalleled natural beauty. The resort’s architecture will combine the traditional Greek island style with modern luxury, offering a seamless blend of local heritage and contemporary design.

Guests can expect high-end amenities, including world-class dining, spa treatments, and bespoke concierge services tailored to individual preferences. The property is set to feature private suites and villas, with many offering infinity pools and expansive terraces, allowing visitors to fully immerse themselves in the island’s natural beauty while enjoying maximum privacy and comfort.

The resort will offer a range of dining options, with a focus on locally sourced ingredients and traditional Greek flavors infused with modern culinary techniques. Guests will be able to enjoy meals overlooking the stunning views of the caldera and the island’s iconic blue-domed churches, making every meal a memorable experience.

Promoting Personal Adventure and Exclusive Experiences

LXR Hotels & Resorts is known for its commitment to providing guests with personalised, adventurous experiences. At Sandblu Santorini, the focus will be on offering guests an opportunity to explore the island in a way that is both luxurious and deeply connected to its culture.

The resort will offer exclusive excursions, including private yacht charters to explore the nearby islands, guided hikes along the caldera’s cliffs, and wine-tasting tours to experience the rich flavors of Santorini’s renowned vineyards. The combination of adventure and luxury will attract travelers looking for more than just a beach holiday, offering them the chance to discover the island’s natural wonders, history, and culture in unique and personalized ways.

Santorini is renowned for its ancient ruins, picturesque villages, and archaeological sites, making it a prime destination for those interested in history and culture. Guests at Sandblu Santorini will be able to take private tours of Akrotiri, the ancient Minoan city that was destroyed by a volcanic eruption, as well as visit Oia, the village famous for its charming narrow streets and iconic sunset views.

Luxury Travel to Santorini: A Growing Trend

The opening of Sandblu Santorini comes at a time when luxury tourism to Santorini is on the rise. The island, known for its stunning sunsets, crystal-clear waters, and charming whitewashed architecture, continues to draw high-end tourists from around the world. As one of the most popular islands in Greece, Santorini attracts millions of visitors every year, many of whom are looking for a luxurious, exclusive experience.

Luxury travel to Greece has seen an upward trend in recent years, with travelers seeking more private, personalized, and high-end experiences. Properties like Sandblu Santorini cater to this growing demand by offering guests unparalleled luxury, comfort, and personalized service. As travelers increasingly seek unique and memorable experiences, Santorini’s luxury offerings are becoming more diverse and inclusive, allowing visitors to explore the island in new and exciting ways.

Sandblu Santorini’s Contribution to Sustainable Tourism

As sustainability becomes a growing concern for travelers, Sandblu Santorini is committed to minimising its environmental footprint. The resort plans to incorporate eco-friendly practices in its operations, including energy-efficient design, water conservation measures, and waste reduction initiatives. The resort aims to balance luxury with environmental responsibility, ensuring that guests can enjoy their stay while preserving the natural beauty of Santorini for future generations.

The Greek islands, and Santorini in particular, are taking steps to make tourism more sustainable by encouraging eco-friendly practices, promoting local businesses, and supporting the preservation of natural resources. Sandblu Santorini’s focus on sustainability will not only benefit the environment but will also appeal to environmentally conscious travelers who are seeking to reduce their impact while enjoying a luxurious vacation.

Looking Ahead: The Future of Santorini’s Luxury Tourism

The launch of Sandblu Santorini is set to contribute to the ongoing evolution of Santorini as a luxury tourism hub. With its strategic location, stunning design, and commitment to personalised experiences, the resort is well-positioned to attract travelers looking for an exclusive escape. The growing interest in luxury travel to Santorini, combined with the increasing demand for unique, tailored experiences, makes Sandblu Santorini a welcome addition to the island’s offerings.

As Santorini continues to be one of the world’s top travel destinations, the opening of properties like Sandblu Santorini will ensure that the island remains a leading player in the global luxury tourism market. Visitors to the island in 2026 and beyond can expect a wealth of new, high-end experiences that will redefine the way they experience Greece.

Conclusion

With the opening of Sandblu Santorini as part of LXR Hotels & Resorts in 2026, Greece is set to further solidify its position as a top luxury destination. The resort’s focus on offering personalized experiences, sustainability, and access to the best of Santorini’s cultural and natural attractions will undoubtedly appeal to travelers seeking an exclusive and immersive travel experience. As tourism to Greece continues to grow, Sandblu Santorini is poised to become an iconic part of the island’s luxury tourism landscape.