Experience Finland in the Air: Finnair Reinvents Travel with Nordic Soundscape

Published on February 25, 2026

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International travelers heading to Finland will soon experience the spirit of the country long before arrival. Finnair has introduced a refreshed brand experience that places Finnish culture at the center of the passenger journey.

The airline’s new concept blends travel with cultural storytelling. Music, atmosphere, and design will now reflect Finland’s character across multiple stages of the trip.

The initiative forms part of Finnair’s broader strategy announced in late 2025. The airline aims to create a distinctive Nordic experience for travelers flying between Europe and Asia.

Passengers will gradually notice the changes in digital services, airport lounges, and onboard environments during 2026.

The goal is to turn every Finnair journey into a cultural introduction to Finland rather than simply a flight.

Music Inspired by the Nordic Landscape 🎵

At the heart of the new travel experience is a specially created musical collection called Matkantekijä, meaning Traveller. The compositions were created by Finnish musician and composer Lauri Porra.

The music captures the emotions connected with travel, including anticipation, reflection, and calmness. The soundscape has been designed to accompany passengers through different stages of their journeys.

Travelers will hear the music while boarding flights, relaxing in airport lounges, and interacting with Finnair services.

The first aircraft featuring the new soundscape will begin service from 27 February. The rollout will continue across the entire fleet in phases.

The musical collection will also be released on major streaming platforms, allowing travelers to listen to it even after their trips end.

A Cultural Introduction to Finland 🌲

The compositions reflect Finland’s natural landscapes and quiet atmosphere. Traditional Finnish instruments such as the jouhikko and kantele are included to create an authentic Nordic sound.

The music emphasizes simplicity and openness. Listeners are encouraged to create their own travel stories while listening.

The composer explained that the work was influenced by personal travel experiences and Finnish nature. The music aims to provide a peaceful environment for passengers preparing for their journeys.

This calm approach mirrors the Finnish lifestyle, which often focuses on balance and connection with nature.

Welcoming Global Visitors 🌍

Finnair plays a major role in bringing international visitors to Finland. According to the official tourism organization Visit Finland, air connections are essential for reaching the Nordic destination.

Finland continues to attract global travelers seeking nature, winter adventures, and peaceful city experiences.

Visit Finland highlights that the country offers clean environments, safe travel conditions, and unique seasonal experiences including the Northern Lights and the Midnight Sun.

The Finnish government promotes sustainable tourism and encourages visitors to explore forests, lakes, and national parks responsibly.

Finnair’s new brand experience aligns with this vision by introducing travelers to Finnish culture from the moment their journey begins.

A Distinct Nordic Identity 🇫🇮

The airline believes its national identity helps distinguish it from competitors in the global aviation market.

Company executives indicated that Finnish culture has always been central to Finnair’s identity and continues to influence the customer experience.

Safety, reliability, and warm service remain key elements of the airline’s approach.

The renewed brand highlights Finland’s reputation as a welcoming and peaceful destination.

Finland has repeatedly ranked among the world’s happiest countries, according to official reports referenced by Visit Finland. This global recognition has increased curiosity about Finnish culture among international travelers.

Finnair hopes to turn that curiosity into meaningful travel experiences.

A Journey That Starts Before Arrival ✈️

The new soundscape is designed for both leisure and business travelers. The music aims to create a relaxing environment that helps passengers prepare for holidays or professional trips.

Instead of treating flights as simple transportation, Finnair wants to transform travel time into part of the destination experience.

Passengers will encounter elements of Finnish culture at multiple points during their journeys. From booking platforms to inflight moments, the experience will reflect the atmosphere of Finland.

For global tourists, the new concept offers a unique opportunity to connect with Finnish culture even before reaching the country.

By combining music and travel, Finnair is creating an experience that begins at departure and continues long after arrival in Finland.