Experience Greece Like Never Before: New Digital and Accessible Tourism Projects

Published on December 17, 2025

Greece is taking major steps to enhance its tourism sector in 2025, with a renewed strategy that incorporates both digital innovations and accessibility improvements. The country’s Ministry of Tourism has outlined a series of initiatives aimed at modernizing Greece’s tourism infrastructure to meet the growing expectations of today’s global travelers. By focusing on digital solutions and inclusive travel, Greece is positioning itself as a forward-thinking destination that is ready to welcome a diverse range of visitors from around the world.

These developments align with Greece’s efforts to keep pace with the evolving tourism market, where digitalization and sustainable travel are becoming more prominent. The Greek government has identified these areas as critical to maintaining its competitive edge, ensuring that the country remains a top choice for travelers seeking both convenience and authenticity in their travel experiences.

A Digital Transformation for Greece’s Tourism Industry

Digital transformation is at the heart of Greece’s new tourism promotion strategy. With the increasing reliance on digital platforms for trip planning, bookings, and real-time information, Greece is working to provide travelers with seamless, tech-enabled experiences. This includes the expansion of online booking systems, the development of mobile apps for visitors, and the use of digital guides for tourists exploring Greek islands and historic sites.

A key focus of the digital initiative is enhancing the user experience by making information about Greece’s attractions, accommodations, and services more easily accessible. Interactive virtual tours of cultural landmarks, such as Athens’ Acropolis or Santorini’s archaeological sites, will provide visitors with immersive previews before they even set foot in Greece. Additionally, smart tourism services, including digital kiosks and automated services in major tourist areas, will offer instant assistance to travelers, helping them plan their trips with ease.

Furthermore, artificial intelligence (AI) and big data are being leveraged to analyze visitor trends, allowing for better targeting of marketing campaigns and more personalized travel recommendations. These digital tools will help enhance the overall visitor experience, while also providing valuable insights to the tourism industry, from local businesses to government officials.

Enhancing Accessibility for All Travelers

Alongside digital innovation, Greece is also focusing on improving accessibility for travelers with disabilities or special needs. As part of its commitment to inclusive tourism, Greece is making significant improvements in accessible infrastructure at key tourist destinations, including wheelchair-friendly access to beaches, museums, hotels, and transportation services.

The initiative involves updating existing facilities and creating new spaces that are fully accessible, ensuring that all visitors, regardless of their mobility, can enjoy Greece’s rich cultural offerings and stunning landscapes. For example, accessible transport options, such as buses with wheelchair ramps, and dedicated parking spaces at popular tourist sites, will ensure that people with disabilities can navigate Greece with ease.

The Greek tourism sector is also working to train staff in providing better assistance to travelers with special needs, making the experience more enjoyable and welcoming. These efforts are part of a broader plan to ensure that Greece is a destination that caters to all types of travelers, including those with mobility challenges or sensory impairments.

Promoting Sustainability and Responsible Tourism

Sustainability is a key component of Greece’s tourism strategy for 2025. With the rise in eco-conscious travel, the country is working to promote more sustainable practices in its tourism sector. This includes encouraging green hotels, promoting sustainable tourism initiatives, and offering travelers the opportunity to engage in responsible activities that benefit local communities and the environment.

Greece’s Blue Flag beaches, which adhere to the highest environmental standards, are being promoted to travelers looking for eco-friendly destinations. The Greek government is also working with local businesses to implement energy-efficient practices, such as reducing waste, conserving water, and promoting the use of renewable energy in tourist accommodations.

Additionally, Greece is focusing on promoting less-visited destinations and encouraging tourists to explore beyond the typical hotspots like Santorini and Mykonos. By spreading tourism more evenly across the country, Greece hopes to reduce the pressure on overcrowded areas while simultaneously boosting the local economy in lesser-known regions.

Collaborations and Partnerships to Boost International Tourism

As part of its tourism growth strategy, Greece is strengthening international partnerships with major travel organizations, airlines, and digital platforms to increase its global reach. By collaborating with international tourism boards and online travel agencies, Greece is looking to attract new markets, especially from emerging tourism hubs in Asia, Latin America, and Africa.

Promoting Greece’s diverse regions and unique experiences is central to the country’s efforts to draw tourists from various parts of the world. From the ancient ruins of Delphi to the pristine beaches of Crete, Greece has a wide range of offerings that appeal to cultural enthusiasts, adventure seekers, and luxury travelers alike.

A Bright Future for Greek Tourism

With the continuous growth of global tourism and the increasing demand for digitally-enabled and inclusive travel, Greece’s focus on modernizing its tourism sector positions it as a forward-thinking destination. By prioritizing digital transformation, accessibility, and sustainability, Greece is ensuring that it remains a top choice for international travelers in 2025 and beyond.

For tourists looking to experience the charm of Greece, the digital tools, accessible infrastructure, and sustainable tourism initiatives make it easier than ever to plan and enjoy their visit. Whether you’re seeking a relaxing beach holiday, a cultural journey, or an adventure through ancient ruins, Greece is ready to welcome you with open arms, ensuring an unforgettable experience.