Experience Macao Roadshow Unveils Vibrant Destination Delights in Malaysia

Published on July 6, 2024

Kuala Lumpur, Malaysia – The Macao Government Tourism Office (MGTO) launched the highly anticipated Experience Macao roadshow at Sunway Pyramid Shopping Mall. Designed to captivate Malaysian travelers, the event showcases Macao’s dynamic allure under the theme of “tourism +”.

Attended by distinguished guests including MGTO Deputy Director Cheng Wai Tong and Director General of Tourism Malaysia Manoharan Periasamy, the opening ceremony marked a significant step in enhancing bilateral tourism ties. Representatives from Malaysian travel associations, airlines, and Macao’s integrated resort enterprises also graced the occasion, emphasizing the collaborative spirit driving the initiative forward.

Celebrating Macao’s Cultural Fusion and Innovation

From July 5th to 8th, visitors to Sunway Pyramid can immerse themselves in the essence of Macao at the Experience Macao roadshow. Highlights include interactive virtual reality experiences, a Macau Grand Prix simulator, and captivating cultural performances featuring renowned Malaysian and Macao celebrities. The event’s lineup promises entertainment for all, with daily grand lucky draws offering prizes totaling over 80,000 Malaysian Ringgits, including air tickets and luxurious hotel packages.

Showcasing Macao’s Unique Offerings

Booths curated by the Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone and Macao’s integrated resorts spotlight the region’s diverse attractions. Visitors can engage in prize-giving games, interactive photo opportunities, and explore Macao’s rich heritage through engaging displays and activities.

Expanding Reach through Innovative Promotion

To amplify the roadshow’s impact, MGTO has launched a comprehensive promotional campaign across social media platforms, local TV, radio, and print media. Collaborations with Malaysian influencers and artists further amplify Macao’s allure, enticing travelers with special offers on travel packages, accommodations, and entertainment experiences.

Looking Ahead: Embracing Tourism Evolution

As Macao celebrates the 25th anniversary of its Special Administrative Region establishment, MGTO remains committed to fostering sustainable tourism growth. The roadshow not only promotes Macao’s vibrant tourism landscape but also aligns with Macao’s development strategy to enhance economic diversification and regional tourism cooperation.

The Experience Macao roadshow promises to leave a lasting impression on Malaysian travelers, inviting them to discover the dynamic blend of cultural richness and modern innovation that defines Macao today.