Experience Marylebone’s Charm at The BoTree Hotel, Curio Collection by Hilton

Published on December 12, 2025

Hilton continues to expand its lifestyle offering in the UK with the signing of The BoTree London, a new hotel set to join the Curio Collection by Hilton. This vibrant 200-room property will be located in the heart of the fashionable Marylebone district, one of London’s most sought-after neighborhoods. The signing of The BoTree reflects Hilton’s strategic commitment to expanding its Curio Collection portfolio in key global destinations, reinforcing the brand’s position in the dynamic UK hospitality market.

The Curio Collection by Hilton is known for offering unique and boutique hotels in major cities, blending distinctive local culture with world-class service. The addition of The BoTree London will further enhance the collection’s presence in the city, giving travelers a stylish and immersive place to stay while exploring one of London’s most vibrant districts.

The BoTree London: A New Landmark in Marylebone

The BoTree London is poised to become a prominent fixture in Marylebone, an area renowned for its trendy shops, world-class dining, and cultural attractions. The neighborhood is known for its mix of historic buildings, tree-lined streets, and close proximity to some of London’s most iconic sites, including Oxford Street, Regent’s Park, and the Madame Tussauds Museum.

The BoTree will offer travelers a blend of modern luxury and contemporary design, with spacious rooms and suites that incorporate local aesthetics and cultural references. The hotel will offer a vibrant, yet relaxing atmosphere that reflects the dynamic character of the surrounding area. The focus will be on providing a warm and welcoming environment for both leisure and business travelers, with carefully curated amenities that ensure guests experience the best of London.

Lifestyle Amenities for the Modern Traveler

The BoTree London will offer a wide range of amenities that cater to the modern traveler’s needs. The hotel’s design will emphasize comfort, elegance, and functionality, with rooms and suites equipped with the latest technology to enhance the guest experience. High-speed internet, smart TVs, and ample workspaces are some of the features that will make it easy for guests to stay connected and productive during their visit.

The hotel will also feature a selection of dining options, including a signature restaurant that will highlight local ingredients and international flavors. The restaurant is designed to offer an intimate and dynamic dining experience, with a focus on fresh, seasonal dishes. Guests will also enjoy a lively bar area where they can unwind with a drink after a day of exploring the city.

For those looking to relax and rejuvenate, The BoTree will feature a state-of-the-art fitness center and wellness facilities. The hotel will offer spa treatments, yoga sessions, and other wellness activities that align with the growing demand for health and well-being during travel. Whether guests are visiting for business, leisure, or a combination of both, the hotel will provide everything they need for a comfortable and enjoyable stay.

Strategic Expansion of Curio Collection by Hilton in the UK

The signing of The BoTree London underscores Hilton’s continued commitment to expanding its Curio Collection by Hilton brand in the UK and beyond. Curio Collection is part of Hilton’s luxury portfolio, offering travelers unique, independently minded hotels that reflect the local culture of the areas they are in. With a growing presence in key destinations around the world, the brand continues to attract travelers who are looking for distinctive experiences in some of the world’s most exciting cities.

The BoTree London adds to Hilton’s robust portfolio in the UK, which already includes notable properties in London, Manchester, and other key cities. The UK remains one of the most important markets for Hilton, and the expansion of Curio Collection properties reflects the increasing demand for high-quality, boutique-style hotels in prime locations.

The Role of Shiva Hotels in the Partnership

The partnership with Shiva Hotels, a leading hotel development and management company, further strengthens Hilton’s presence in the UK market. Shiva Hotels, known for developing and managing high-end hotels in sought-after locations, has played a key role in bringing The BoTree London to life. The collaboration between Hilton and Shiva Hotels is a significant step in the continued growth of the Curio Collection brand, offering a unique experience for travelers seeking luxury and authenticity in London.

The combination of Hilton’s global reach and Shiva Hotels’ local expertise ensures that The BoTree London will meet the high standards of service, luxury, and style expected by travelers. This partnership is expected to create a hotel that not only reflects the vibrancy of Marylebone but also provides a modern, luxury retreat for guests visiting one of London’s most iconic neighborhoods.

A New Era for London’s Luxury Hospitality

As The BoTree prepares for its opening in 2026, it represents a new chapter in London’s luxury hotel landscape. With its stylish design, prime location in Marylebone, and Hilton’s world-class service, The BoTree London is set to become a leading destination for those looking to explore the capital’s culture, history, and modern attractions. Guests will be able to experience the best of London with the comfort and convenience of a luxury hotel that blends tradition with modernity.

Whether visiting for business, a cultural getaway, or a weekend retreat, The BoTree London will provide the perfect home base for exploring everything London has to offer. The hotel’s focus on personalized service, local culture, and cutting-edge amenities will make it a standout addition to Hilton’s portfolio and a must-visit destination for travelers.