Experience Premium Tourism in Jávea with SH Hoteles’ New Four-Star Hotel

Published on December 6, 2025

On December 3, 2025, SH Hoteles has opened the SH Jávea, a four-star property that is years in the making and destined to redefine the tourist map of the Marina Alta. A significant leap toward redressing the historic reliance upon second homes and apartments within this region, the new hotel investment of €20 million represents an ambitious step towards establishing a balanced offering of sustainable, high-quality hospitality. As this area continues to undergo change, its growth now points to an exciting future for both the local economy and the tourism industry.

A Strategic Investment in Sustainable Luxury

The SH Jávea hotel represents more than just a new addition to the tourism sector in the area—it embodies a €20 million commitment to sustainable luxury. Developed by SH Hoteles, a well-established Valencian hospitality company with over 25 years of experience, the project was designed with a clear focus on combining high-end amenities with respect for the environment. This is a key step in the region’s efforts to diversify its tourism offerings, moving away from the over-reliance on second homes and vacation rentals that have dominated the Marina Alta area for years.

Sustainable tourism is becoming increasingly important, and SH Hoteles has incorporated eco-friendly practices into the hotel’s construction and operation, making it a model for future developments. As the world shifts towards more responsible tourism, SH Jávea seeks to set the standard for a new generation of hotels that embrace both luxury and environmental consciousness.

The Prime Location of SH Jávea

SH Jávea benefits from its location in one of the most desirable areas of the town. Situated on Calle Vall d’Alcalà, just off Avenida dels Furs, the hotel is positioned in an up-and-coming area that is currently undergoing substantial urban development. This makes it an ideal base for guests looking to explore both the historical and maritime essence of Jávea, as it is just a few meters from the town’s historic center and port.

Jávea has long been a popular destination for tourists due to its picturesque beaches, charming streets, and vibrant maritime culture. With the opening of SH Jávea, visitors now have a premium accommodation option that is ideally situated for exploring the town’s rich history and stunning coastline. This investment helps to boost the town’s tourism profile, attracting high-end visitors and providing them with a unique blend of local authenticity and modern comforts.

Premium Rooms and State-of-the-Art Facilities

SH Jávea offers 131 rooms, each designed to provide guests with the ultimate in comfort and style. The hotel blends contemporary design with touches of local charm, creating an inviting and relaxing atmosphere. Whether visiting for a weekend getaway, a wellness retreat, or a family vacation, the hotel offers an array of amenities that cater to all types of travelers.

Among the hotel’s standout features is its outdoor swimming pool, surrounded by lush gardens. Guests can relax by the poolside or indulge in a full wellness experience at the hotel’s spa. The spa includes a thermal circuit, sauna, and Turkish bath, designed to offer ultimate relaxation in a tranquil setting. For fitness enthusiasts, the hotel also boasts a state-of-the-art gym, ensuring guests can stay active while enjoying their stay.

The hotel’s gastronomic offering is another highlight. With a focus on local produce, SH Jávea’s restaurant aims to showcase the rich culinary traditions of the Marina Alta region. Guests can enjoy fresh, seasonal dishes that highlight the best of the area’s food scene. In addition to the restaurant, the hotel features a lobby bar, which has been designed as a social meeting point, providing a lively yet relaxing space for guests to enjoy drinks and unwind.

Creating Jobs and Stimulating the Local Economy

One of the significant impacts of the SH Jávea opening is its contribution to the local economy. With the creation of over 100 jobs, the hotel is playing an essential role in supporting the community and promoting the region’s economic dynamism. Local residents benefit not only from direct employment but also from the influx of visitors who are expected to spend money at local shops, restaurants, and attractions.

The hotel’s opening is expected to drive increased tourism, with more travelers flocking to Jávea for its combination of rich history, beautiful beaches, and now, luxurious accommodations. SH Hoteles’ investment in the region underscores its commitment to fostering economic growth through tourism, with a focus on quality and sustainability. This type of investment is expected to inspire similar developments throughout the Marina Alta region, helping to elevate its status as a top destination for both domestic and international travelers.

SH Hoteles’ Regional Expansion and Leadership

With the opening of SH Jávea, SH Hoteles further strengthens its position as a leader in the Valencian Community’s hospitality sector. The group already manages several high-profile hotels in the region, including the five-star SH Valencia Palace and SH Villa Gadea in Altea. The addition of SH Jávea to its portfolio marks an exciting new chapter for the company, highlighting its ability to bring quality, sustainable tourism options to both coastal and urban areas.

The hotel is poised to attract a wide range of tourists—from those seeking a relaxing beach holiday to those looking to immerse themselves in the local culture. This marks a shift for the Marina Alta region, which traditionally relied heavily on vacation homes and rentals, toward a more sustainable and diverse tourism model.

A New Era for Jávea and the Marina Alta Region

The success of SH Jávea will no doubt have a lasting impact on Marina Alta, bringing new opportunities both for tourists and the local community. As increasing numbers of visitors seek out destinations offering high-end quality allied to sustainability, SH Jávea is well-placed to forge the way as it offers an experience in luxury that celebrates the beauty of Jávea while respecting its environment.