Experience Taiwan Like Never Before: New Tour Packages for Vietnamese Tourists

Published on November 26, 2025

In an effort to register early in the Vietnam travel market, the Taiwan Smart Tourism Alliance, in collaboration with KKday, is launching a new travel product specifically catered to travelers from Vietnam. This will be the first product launch aimed to capture a new tourist market from Taiwan’s closest neighbor, which is currently one of the leading travel hubs in Southeast Asia.

The last couple of years has also seen an increase in Vietnam’s outbound travel with more travelers seeking different international travel experiences. With this in mind, the Taiwan Smart Tourism Alliance has developed travel products specifically designed for the Vietnam market. These products include a “One-Week Round-Island Tour,” which is currently being marketed through a mixture of B2C, B2B, and B2B2C strategies.

A Collaborative Effort Across Taiwan

The alliance involves a diverse range of stakeholders from across Taiwan, including transportation services, hotel accommodations, tourist attractions, and local restaurants, all coming together to offer an enriching and well-rounded travel experience. By curating this package, the Taiwan Smart Tourism Alliance aims to make it easier for Vietnamese travelers to explore Taiwan in a seamless and cost-effective manner.

The One-Week Round-Island Tour is designed to give travelers an immersive experience of Taiwan, from the bustling streets of Taipei to the scenic beauty of the island’s eastern coast and the cultural landmarks scattered throughout. By working with local partners, the alliance has ensured that the package includes a variety of experiences—from guided city tours and mountain excursions to dining at the finest Taiwanese restaurants.

Exclusive Travel Perks for Vietnamese Tourists

As part of their campaign to build stronger connections with Vietnamese travelers, the Taiwan Smart Tourism Alliance has launched the “Exclusive Taiwan Gift & Travel Package for Vietnamese Travelers.” This offering provides a delightful bonus for those who purchase services through alliance member products: either a Taiwan travel SIM card or a Taiwanese bubble tea gift box.

These gifts serve a dual purpose: not only do they provide practical benefits (such as staying connected with a local SIM card), but they also offer a taste of Taiwan’s iconic culture through the bubble tea gift box. This thoughtful initiative bridges the gap between the convenience of travel and the excitement of experiencing something uniquely Taiwanese, giving travelers a deeper connection to the destination before even arriving.

KKday’s Dedicated Online Campaign for Vietnam

The Taiwan Smart Tourism Alliance’s promotional strategy includes a dedicated online campaign tailored to the Vietnamese market. KKday, a leader in the travel booking platform industry, has rolled out the exclusive package on its Vietnam-based website. The promotion has been enhanced through various channels, including social media platforms like Instagram and Facebook, in-app notifications, email direct marketing (EDMs), blog articles, and keyword-targeted advertising.

By leveraging KKday’s established online presence, the alliance aims to make the booking process as convenient as possible for Vietnamese travelers. The promotional materials emphasize the exclusive benefits and the value of the package, which is presented as a comprehensive, hassle-free way to experience Taiwan’s best offerings.

Online Briefing Event to Engage Local Stakeholders

In addition to the online campaign, the Taiwan Smart Tourism Alliance has also held an online briefing event to further engage potential Vietnamese customers and local tourism suppliers. The event allowed the alliance to introduce the benefits of Taiwan’s travel offerings directly to a broad Vietnamese audience, further increasing the visibility of Taiwan as a prime travel destination.

The briefing also served as an opportunity to foster deeper relationships with local travel agents, ensuring that they are equipped with the right information to market Taiwan’s tourism products effectively. This proactive engagement with Vietnamese stakeholders is expected to enhance the alliance’s influence within the market and create more robust business connections in the long term.

Strengthening Market Presence Through MOU Signing and Media Coverage

To further solidify its presence in the Vietnamese market, the Taiwan Smart Tourism Alliance organized the “Taiwan Smart Tourism x Vietnam Tourism Exchange and MOU Signing Event” in Hanoi. This event, which brought together key players from both Taiwan’s and Vietnam’s tourism sectors, focused on the exchange of ideas and the signing of official Memorandums of Understanding (MOUs) between the alliance and several Vietnamese travel companies, including SeA Travel and Mustgo.

The signing of these MOUs marks a significant milestone for the alliance, as it paves the way for long-term collaboration between Taiwan and Vietnam’s tourism industries. Through these partnerships, the alliance hopes to bring its exclusive Taiwan travel packages to a broader Vietnamese audience, thereby enhancing the market’s overall understanding of Taiwan as a must-visit destination.

The event was widely covered by local Vietnamese media, amplifying its impact and reaching potential travelers far beyond the event’s attendees. The extensive media coverage has generated a significant amount of overseas business opportunities for Taiwan’s tourism sector, with estimates suggesting that the event could lead to over USD 800,000 in business opportunities.

Bridging Cultures and Expanding Taiwan’s Global Tourism Appeal

Taiwan’s Smart Tourism Alliance aiming to promote travel to Vietnam is an opportune and impactful initiative to grow Taiwan’s tourism presence within Southeast Asia. With valuable travel packages, and premium gifts, and partnership deals, travel alliance will help Vietnam’s tourists travel to Taiwan more easily.

With the engagement of local marketers, and travel suppliers, and airlines tools to promote travel to Taiwan, the Vietnam Alliance Travel will offer a campaign that will help move tourism from Vietnam to Taiwan. This initiative will promote tourism from Vietnam, and Taiwan Smart Tourism Alliance will promote tourism, and engage Vietnam’s tourism more.