Experience the UAE’s Coolest Winter Yet: How Dubai, Abu Dhabi, and Other Emirates Are Leading in Innovation and Eco-Tourism – Here’s What You Need to Know About Its Impact on Tourism and Local Entrepreneurs

Published on December 17, 2025

The UAE has launched the sixth edition of its popular World’s Coolest Winter campaign, this time under the theme, “Our Winter is Entrepreneurial.” This campaign, which kicked off on December 16, is designed to spotlight the country’s tourism industry, highlighting its unique winter offerings and celebrating local entrepreneurship and innovation. For six weeks, the UAE will be showcasing a range of eco-friendly destinations, green spaces, and experiences created by local startups and entrepreneurs, integrating their services into the broader tourism landscape.

Running until the end of January 2026, the initiative seeks to combine the nation’s rich cultural heritage with modern entrepreneurial innovations, providing tourists with unique and sustainable travel experiences. The campaign is a key part of the UAE Strategy for Domestic Tourism, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, and supports the UAE Tourism Strategy 2031.

This major initiative is expected to boost the UAE’s tourism sector and create new investment opportunities, aligning with the country’s vision of becoming a global tourism leader. With its emphasis on sustainability and innovation, the campaign aims to reach new international audiences while enriching the domestic tourism market.

Promoting Local Entrepreneurs and Eco-Tourism Ventures

The World’s Coolest Winter campaign not only focuses on celebrating winter tourism but also highlights the importance of local entrepreneurship in the UAE’s tourism development. This year’s edition underscores the entrepreneurial spirit of UAE-based startups that are making waves in the tourism sector by offering sustainable and eco-conscious travel experiences. Through these initiatives, visitors can explore green spaces, visit eco-tourism destinations, and take part in experiences that promote environmental sustainability.

A significant feature of the campaign is its collaboration with local businesses that have been instrumental in offering unique experiences to tourists. From innovative eco-tourism ventures to locally-run winter festivals, these efforts align perfectly with the country’s goals to create a more diversified and sustainable tourism economy.

Moreover, the UAE’s well-maintained green spaces and innovative eco-friendly projects are featured prominently, offering travelers an alternative way to experience the UAE beyond its bustling urban landscapes. These initiatives reflect the UAE’s commitment to responsible tourism, making it a top destination for those seeking both adventure and sustainability.

The UAE’s Ambitious Tourism Strategy for 2031

The UAE Strategy 2031, a vision for the country’s future growth, is set to be a driving force behind the tourism sector’s development. The strategy aims to generate over AED 100 billion in new tourism investments and attract 40 million hotel guests by 2031. The UAE is also set to significantly boost its tourism GDP contribution to AED 450 billion, increasing its average annual growth by AED 27 billion. This forward-thinking strategy is backed by a wide array of hospitality investments that align with the goals of the World’s Coolest Winter campaign.

As part of these long-term goals, the UAE government is also prioritizing the development of new attractions, investments in smart tourism technology, and building an advanced tourism infrastructure that caters to a diverse range of international visitors. The continued success of initiatives like the World’s Coolest Winter campaign plays a key role in meeting these ambitious targets, showcasing the UAE as both a luxury destination and an innovative hub for sustainable tourism.

Tourism Growth in 2025 and Beyond

In 2025, the UAE tourism sector is already seeing remarkable growth. The first ten months of the year alone saw over 26.1 million guests staying at UAE hotels, which is a 5% increase over the previous year. This surge in tourism resulted in 89 million room nights, with hotel revenues reaching more than AED 40 billion. The country’s hotel occupancy rates have been impressive, rising to 79%, supported by a growing number of international visitors as well as a thriving domestic tourism market.

The ongoing success of the World’s Coolest Winter campaign is expected to further boost these numbers, drawing attention to the unique winter experiences and new entrepreneurial ventures available across the Emirates. As more travelers discover the UAE’s unique blend of culture, innovation, and sustainability, the country is well-positioned to become a leading global tourism destination.

Travel Tips for Visitors

For those planning to visit the UAE during the World’s Coolest Winter campaign, there are several tips to enhance your travel experience:

1. Explore the Eco-Tourism Destinations: Make sure to visit green spaces and eco-friendly resorts that are part of the campaign.
2. Support Local Entrepreneurs: Seek out unique experiences and products created by UAE-based startups to support local businesses.
3. Plan for Winter Adventures: Take advantage of the mild winter weather by participating in outdoor activities like hiking, desert safaris, and visiting the country’s scenic nature spots.
4. Book Early: Due to high demand during the campaign period, it’s a good idea to book accommodations and tours early to ensure availability.

A Winter of Innovation and Sustainability

As the World’s Coolest Winter campaign celebrates UAE’s innovation, entrepreneurial ventures, and sustainable tourism, it’s clear that the country is making significant strides toward becoming a global tourism leader. With a focus on eco-tourism, green spaces, and the rise of local entrepreneurs, the UAE is crafting a future where travel experiences are not only memorable but also sustainable. Whether you’re visiting for the adventure or to support local businesses, this campaign offers something for everyone.