Experience Ultimate Luxury: SWISS A350 Unveils New First And Business Class Service

Published on September 4, 2025

Swiss International Air Lines (SWISS) has announced the most significant upgrade to its premium in-flight service to enhance the experience of its Business and First Class passengers during long-haul flights. The new service, which has been in use since September 2025, is offered on SWISS’s Airbus A350 jets operating from Zurich (ZRH) and Geneva (GVA) to various international points.

The airline has designed the premium cabin to capture the experience of a fine dining restaurant with elaborate decor, curated culinary profusion, refined offerings that showcase Swiss craftsmanship, and personal service that aims to maximize comfort and luxury. SWISS describes this initiative as a step in the long-range travel experience elevation strategy of the airline, defining Swiss culture and offering a smooth premium experience from aircraft door closure to high-level landings.

Redefining the Premium Experience

SWISS has said the restyling is the most in-depth in-flight service update in the history of the airline. Heike Birlenbach, the airline’s Chief Commercial Officer, stated that the touch point strategy on every phase of flight was better polished and refined to ensure every step of the journey is as Swiss as it can be. Everything from table design to cabin crew training was involved in the extensive testing.

Birlenbach underscored how the renewed service concept intends to offer passengers more choices, more comfort, and a service that has a distinctively Swiss touch. The focus here was to create a service that not only emphasizes luxury but also targets the comfort of the passengers while traveling stylishly. With the new service, SWISS aims to address the inclination of people towards more personalized and refined options in air travel.

A Fine Dining Experience at 35000 ft.

One of the highlights of the new service is the dining experience, which has now been reshaped to meet the new standards of high-end restaurants. Business Class passengers are offered a Swiss-style aperitif service with exclusive drinks, like the SWISS Alpine Essence cocktail, paired with freshly made snacks, such as olives.

The new menu features dessert items such as pralines from the Swiss gourmet chocolatier Aeschbach. The refined take on dining embodies the Swiss tradition of showcasing hospitality with meal quality and presentation on par with the finest restaurants. Over ten-hour-long flights, Business Class patrons are privileged with special features of upgraded beds and comfort utensils, which include a Muntagnard sleepshirt and an additional seat cover, which increases restful and comfortable slumber throughout the flight. Kits of amenities are further adorned with products having Alpine Valley fragrance, which emphasizes the Swiss luxury.

First class offering further refines this with a personalized and unique approach to service. First Class passengers are greeted with their choice of Confiserie Sprüngli apéro flûtes welcome drink, which also includes the signature SWISS Alpine Essence cocktail. First class passengers are also in for a special treat as in-flight dining includes an exquisite selection which start with bulging features like an amuse bouche trio to entire cold delicatessen designed specialties, seasonal sorbets, and handpicked cheese offering five varieties and of course, absoultely heavenly pralines paired with creations that add splash of Swiss sweetness to, Sprüngli, which for sure, completes the entire experience.

On specific daytime flights, First Class clients relish specially made afternoon tea complimentary of the airline, which includes premium tea as well as sweet and savoury pairings. First Class passengers are offered Zimmerli of Switzerland luxurious sleepwear and slippers, and Sisley amenity kits containing alpine-scented skincare products to enhance their comfort. First Class guests are provided with noise-cancelling headphones. They also indulge in First Class in-flight entertainment. Moreover, First Class in-flight entertainment is exclusively provided.

SWISS Senses: Transforming the Passenger Experience

The restyling of Business and First Class services is part of the evolution of the airline’s long-haul products, dubbed the SWISS Senses experience. Other long-haul products have newly designed cabins, new seating technology, new lighting in all classes, and other long-haul products. SWISS has a long-standing promise to ensure all travel is comfortable and pleasant. That is why every aspect of the travel experience is designed in alignment with Swiss culture.

The airline’s SWISS Senses experience also includes introducing innovative technology aimed at enhancing comfort during the flight, including spaced out seating, custom day/night lighting, which relaxes and rests passengers more effectively. This shift is intended to ensure flying SWISS is more than just getting from point A to point B; it is a memorable experience.

The Future: Commitment To Excellence.

Investing in long-haul services, SWISS integrates refined Swiss hospitality, luxury, and innovative service. The recent launch of upgraded First and Business class services reinforces SWISS’s leadership in the premium sector.

The broader industry trend to offer more premium service is a response to growing long-haul traveler demand in a more personalized manner. SWISS Senses redefines luxury air travel by offering a new standard of comfort and exclusivity, unmatched in the industry. According to their lengthy plans, SWISS is unwavering in its beliefs and thus will continue to offer only the best of Swiss hospitality to its passengers and preserve its standard of excellence in the aviation industry. On long-haul flights, passengers in Business and First Class will undoubtedly be offered an exceptional experience with the service.