Explore Cebu’s Revival: Exclusive Travel Deals, Stunning Resorts, and Unforgettable Experiences Await!

Published on December 14, 2025

Cebu, a top tourist destination in the Philippines, is partnering with Cebu Pacific and the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI) to offer enticing travel incentives aimed at reviving its tourism sector. The collaboration comes as a strategic move to bounce back from the natural disasters that recently impacted the province. The program, which was formalized through a memorandum of understanding (MOU) signed on Friday, marks the beginning of the “Visit Cebu” campaign.

This campaign is designed to bring back international travelers, boost the local economy, and provide essential support to the businesses and workers in Cebu’s tourism sector. Through this partnership, Cebu is hoping to accelerate its recovery, offering flight discounts, hotel vouchers, and exclusive travel packages for those visiting the island.

Incentives for Foreign Visitors

The “Visit Cebu” initiative is focused on foreign tourists, particularly those from six key international markets: Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam. To attract visitors from these regions, discounted flights will be provided by Cebu Pacific, alongside hotel vouchers for stays at participating hotels and resorts.

This special promotion aims to make it easier for international tourists to explore Cebu’s top attractions. Furthermore, visitors may also be eligible for a complimentary one-night stay, contingent on meeting the program’s guidelines. This part of the campaign aims to highlight Cebu’s stunning resorts, pristine beaches, and rich cultural heritage, encouraging tourists to book their travels and experience the island’s beauty at a more affordable price.

Boosting Local Businesses with Coordinated Efforts

As part of the campaign, the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI) is working closely with its member establishments to manage the distribution of accommodation vouchers and special deals. This collaboration ensures that both the hotel industry and its clients benefit from the campaign, with visitors receiving great value while helping local businesses recover and thrive. HRRACI’s involvement ensures the promotion is well-coordinated and provides a seamless experience for travelers.

Cebu Pacific is also playing a crucial role by offering flight support to qualified travelers. The airline will provide additional assistance to tourism stakeholders, including those involved in familiarization tours and business-to-business networking sessions. These efforts are aimed at creating a more connected and vibrant tourism network, encouraging new business opportunities and partnerships across the sector.

Focusing on Dive Tourism and Familiarization Tours

One of the standout aspects of the “Visit Cebu” campaign is its focus on dive tourism, which is a major draw for the island. Familiarization trips will be organized to highlight Cebu’s top dive sites, including Moalboal and Malapascua. These destinations are world-renowned for their underwater biodiversity and provide unforgettable diving experiences. The campaign also aligns with the upcoming Philippine Dive Experience, which is being organized by the Department of Tourism (DOT).

The emphasis on dive tourism is part of Cebu’s broader strategy to diversify its tourism offerings. By attracting diving enthusiasts and eco-tourism visitors, the island hopes to strengthen its position as a premier eco-destination while showcasing its natural beauty beyond its beaches.

A Unified Effort for Tourism Recovery

The “Visit Cebu” campaign represents the continued partnership between the government and private stakeholders, with both entities working in unison to restore Cebu’s tourism industry to pre-crisis levels. The joint efforts of the Department of Tourism (DOT), Cebu Pacific, HRRACI, and local businesses underscore the importance of collaborative action in boosting the tourism sector. This initiative is not only a response to the recent challenges but also a strategic move to make Cebu a prime destination for travelers in the upcoming months.

Tourism officials believe that this combined approach will help the province recover swiftly by drawing back international visitors, promoting local culture, and providing a much-needed boost to Cebu’s economy. With Cebu Pacific’s extensive network of international flights and the support from local hotels and resorts, the campaign is expected to make significant strides in re-establishing the province as one of the leading tourist destinations in the Philippines.

Looking Ahead: Cebu’s Bright Tourism Future

As Cebu continues to recover and adapt to the changing travel landscape, the success of the “Visit Cebu” campaign will depend on the participation of travelers, the support of local businesses, and the ongoing commitment from both government and private sectors. With this unified effort, Cebu is set to attract more tourists, revitalize its economy, and cement its place on the global tourism map as a top destination for travelers seeking sun, adventure, and cultural exploration.