Explore Crickhowell: A Hidden Gem in Wales with Award-Winning High Street and Scenic Charm

Published on December 8, 2025

The picturesque market town of Crickhowell in Powys, Wales, has earned the prestigious title of the UK’s Best High Street. Recognized for its vibrant community, strong focus on independent businesses, and unspoiled character, Crickhowell has become a prime destination for tourists seeking a taste of authentic Welsh life and charming shopping experiences. This accolade highlights the town’s ability to preserve its heritage while fostering a thriving local economy, making it a must-visit spot for those exploring Wales.

The town’s high street is home to a remarkable collection of independent shops, from artisan bakeries and local food markets to unique boutiques and galleries. Crickhowell’s commitment to maintaining a diverse shopping experience has helped set it apart from larger towns and cities, where high streets are often dominated by national chains. The local community has embraced this ethos, with residents and visitors alike supporting the small businesses that make the high street such a special place.

Independent Shops and Local Businesses

At the heart of Crickhowell’s high street lies an impressive selection of independent retailers that offer everything from locally sourced products to bespoke goods that cannot be found elsewhere. The town has become renowned for its boutiques, antique shops, and specialty food stores that highlight the best of local craftsmanship and Welsh heritage.

Crickhowell Books, for example, is a family-owned independent bookstore that has been a staple of the high street for years. It offers a wide range of books, from contemporary bestsellers to local Welsh authors, along with a cozy atmosphere perfect for browsing. Another popular stop for shoppers is The Artisan Bakery, where visitors can sample delicious freshly baked goods made from locally sourced ingredients, a true taste of Crickhowell’s community spirit.

The town also boasts a selection of local galleries and craft shops where visitors can find handmade jewelry, pottery, and textiles, perfect for those seeking a unique souvenir. Whether it’s gifts, home décor, or simply a window shopping experience, the town’s independent businesses cater to a wide range of tastes, making it a key attraction for tourists interested in the more personalized shopping experience that many larger cities lack.

The Charm of Crickhowell’s Town Centre

Crickhowell’s town centre exudes a timeless charm that captivates visitors. Its quaint streets are lined with stone cottages, café terraces, and traditional pubs, creating a welcoming and picturesque atmosphere. This appeal has contributed to the town’s growing popularity as a tourism destination in Wales, attracting both local and international visitors looking to experience the authentic character of a small Welsh town.

Visitors to Crickhowell will often find themselves wandering through its historic market square, a peaceful space that hosts various community events throughout the year, including farmers’ markets and local festivals. The town’s commitment to keeping its market square vibrant and functional is a key part of what makes it so special, giving it a sense of community and connection that many modern towns lack.

The surrounding Brecon Beacons National Park adds to the town’s appeal, making Crickhowell an excellent base for outdoor adventures. Whether it’s hiking, cycling, or simply enjoying the scenic views of the mountains and countryside, visitors are drawn to the area not only for its charm but also for the natural beauty that surrounds it.

Crickhowell’s Role in the Local Tourism Economy

Crickhowell’s high street is a significant asset to the local tourism economy, as it attracts thousands of visitors each year who are eager to explore the town’s unique atmosphere and support its independent businesses. The town’s commitment to sustainable tourism ensures that visitors can enjoy its offerings without disrupting the local community’s way of life. Many businesses in Crickhowell participate in the Love Local initiative, promoting a strong sense of community and emphasizing the importance of supporting independent shops.

The town’s recognition as the UK’s Best High Street is expected to further boost its profile as a tourism destination, drawing more visitors from across the country and even from abroad. Tourists who venture to Crickhowell are encouraged to explore the surrounding areas, making it a gateway for those wishing to discover the best of the Brecon Beacons, Black Mountains, and other natural landmarks in the region.

Events and Festivals: A Year-Round Attraction

Crickhowell also hosts a variety of events and festivals that draw visitors throughout the year. The Crickhowell Walking Festival, held annually, is one of the most popular events, attracting outdoor enthusiasts who want to explore the stunning landscapes surrounding the town. In addition to hiking and outdoor events, Crickhowell’s local festivals celebrate food, music, and Welsh culture, giving visitors a taste of the community’s vibrant heritage.

The Crickhowell Literary Festival and Jazz Festival are other notable events that bring a cultural dimension to the town’s high street, offering activities for those interested in literature, arts, and live performances. These events, alongside the bustling farmers’ markets and seasonal festivals, provide year-round attractions for tourists, ensuring that there’s always something happening in this charming Welsh town.

Conclusion: Crickhowell – A Perfect Destination for Tourists Seeking Authentic Welsh Charm

With its award-winning high street, thriving independent businesses, and close proximity to the stunning Brecon Beacons National Park, Crickhowell is a must-visit destination for tourists seeking a peaceful, yet culturally rich experience in Wales. The town’s charm, combined with its vibrant shopping, dining, and cultural offerings, ensures that it remains a top destination for those wanting to experience the authentic heart of Welsh life.

Whether you are looking to explore the local shops, enjoy the surrounding natural beauty, or immerse yourself in the town’s cultural festivals, Crickhowell offers an unforgettable experience for visitors. With its growing recognition and commitment to local businesses, Crickhowell is sure to remain one of the UK’s most beloved small towns for years to come.