Explore Hà Nội: New Tourism Developments Set to Boost Visitor Numbers

Published on December 10, 2025

Hà Nội, Vietnam’s vibrant capital, is set to continue its tourism momentum by focusing on expanding its tourism product offerings. Having welcomed nearly 31 million visitors in 2025, the city is witnessing a significant increase in both domestic and international tourism. This growth has been accompanied by a 22.1% rise in visitor numbers compared to the previous year, along with tourism revenue reaching a record VNĐ120.6 trillion ($4.6 billion), marking a 20.7% increase. With such impressive growth, Hà Nội is now turning its attention to diversifying its tourism products, ensuring the city can maintain its position as a top travel destination in Southeast Asia.

The city’s tourism strategy for the future involves developing new, exciting experiences that cater to a broad range of tourists, from culture enthusiasts and history buffs to adventure seekers and culinary explorers. By focusing on expanding its tourism product range, Hà Nội aims to both enhance the visitor experience and increase the economic benefits derived from tourism.

Growth of Tourism in Hà Nội

Hà Nội’s growth as a tourist destination reflects a combination of historical significance, cultural offerings, and modern development. The city is renowned for its blend of ancient French colonial architecture and traditional Vietnamese culture, offering visitors a unique opportunity to explore both history and modernity. Iconic landmarks such as the Hoan Kiem Lake, Temple of Literature, and the Old Quarter continue to draw millions of visitors every year.

In 2025, Hà Nội saw impressive growth not only in visitor numbers but also in tourism revenue, demonstrating the city’s potential for continued success in the tourism industry. This surge in visitors has been bolstered by the city’s active marketing campaigns and improved infrastructure, particularly in the hospitality sector, which now boasts a growing number of international hotels, boutique accommodations, and luxury resorts.

Expanding Hà Nội’s Tourism Offerings

The city’s tourism authorities are focusing on diversifying the types of experiences available to travelers, a move that will strengthen Hà Nội’s position as a year-round destination. A key component of this strategy is product development, aimed at enhancing both the cultural and leisure tourism sectors.

1. Cultural and Heritage Tourism: Hà Nội’s rich history is one of its main attractions, and the city plans to continue developing cultural experiences that celebrate its heritage. This includes enhancing the Old Quarter to preserve its traditional feel while offering more activities such as guided walking tours, traditional handicraft workshops, and food tours that showcase the city’s culinary offerings. The Temple of Literature and Ho Chi Minh Mausoleum will also see more educational programs and exhibitions, which can attract visitors interested in learning about Vietnam’s deep cultural roots.
2. Culinary Tourism: Known for its rich food culture, Hà Nội is expanding its culinary tourism offerings to attract more food enthusiasts. The city’s street food scene, particularly in the Old Quarter, has already garnered international attention. Hà Nội plans to capitalize on this by developing food-focused tours, cooking classes, and culinary festivals that highlight the flavors of traditional Vietnamese dishes, such as pho, bun cha, and banh cuon.
3. Eco-Tourism and Adventure Travel: As more travelers seek environmentally sustainable tourism options, Hà Nội is focusing on developing eco-tourism offerings. The city’s Red River Delta, along with its surrounding rural areas, presents opportunities for nature-based tourism, including river cruises, cycling tours, and hikes. Additionally, the nearby Ba Vi National Park is being promoted as a retreat for those interested in hiking, camping, and enjoying the natural landscapes of northern Vietnam.
4. Wellness Tourism: Wellness tourism is another growing sector, and Hà Nội is aiming to offer more wellness retreats that combine relaxation with the city’s rich cultural atmosphere. Visitors can expect an increase in the number of spas, yoga studios, and wellness centers offering services ranging from traditional Vietnamese massage therapies to holistic health retreats set in tranquil environments.

Enhancing Infrastructure to Support Growth

To support the expected increase in tourism, Hà Nội is also investing in its infrastructure. The Noi Bai International Airport has been upgraded to handle a greater number of international and domestic flights, making the city more accessible to tourists from around the world. The development of new hotel complexes, transportation options, and public amenities will ensure that tourists have a smooth and comfortable experience while in the city.

The government’s investment in public transportation is also critical. Expanding the Hà Nội Metro system, along with improving bus routes and roads, will make it easier for visitors to navigate the city and reach its main attractions without hassle. Additionally, smart city initiatives, including free Wi-Fi in popular tourist areas and digital information hubs, will enhance the experience for tech-savvy travelers.

Collaboration with Tour Operators and Travel Agencies

The tourism expansion is not only limited to infrastructure and product development; it also includes collaboration with local and international tour operators. Hà Nội’s tourism department is working closely with travel agencies to create appealing travel packages that showcase the city’s diverse attractions. These packages often combine cultural experiences, adventure tours, and culinary experiences into one itinerary, offering tourists a holistic view of what Hà Nội has to offer.

Future Outlook: Sustainable Tourism in Hà Nội

Sustainability will play a key role in Hà Nội’s tourism growth. The city’s commitment to sustainable tourism practices ensures that as the tourism industry expands, the city will continue to preserve its natural resources and cultural heritage. Initiatives such as eco-friendly hotels, green transportation options, and responsible tourism education are part of the city’s long-term strategy to manage growth while minimizing environmental impact.

Conclusion

With its growing popularity, Hà Nội is well-positioned to continue its upward trajectory in the tourism market. The city’s efforts to develop and diversify its tourism offerings will cater to a wide range of travelers, ensuring that visitors have a unique and enriching experience. By focusing on cultural, culinary, and eco-tourism, as well as investing in infrastructure and sustainability, Hà Nội will solidify its place as a top destination in Southeast Asia in the coming years.