Explore Indonesia’s Luxury Tourism Offerings at ILTM Cannes 2025, Get the Details Here

Published on November 30, 2025

Every year at ILTM Cannes more than 2200 international luxury travel sells and high grossing buyers from 85 countries attend this luxury travel shows at Cannes France making this one of the most attnetion grabbing events in luxury travel worldwide. It also draws the attention of the worlds most affluent international and journalists and media. As a pioneer in travel luxury tourism, Indonesia will showcase its travel luxury tourism activties and enhance its global visibility. This will also show the globalization of Indonesia’s affluent travel luxury tourism sector.

Indonesia’s Rising Prestige in the Luxury Travel Sector

Indonesia’s presence at ILTM Cannes 2025 comes at a time when the country is seeing growing recognition in the luxury sector. In 2025, 33 Indonesian hotels earned the prestigious Michelin Keys, a major achievement that underscores the country’s appeal as a destination for high-end accommodation. Additionally, several Indonesian hotels, restaurants, and bars have been included in the Tatler Best Awards 2025, securing spots among the Best 100 in Asia Pacific. These accolades emphasize Indonesia’s rising momentum as a world-class destination for luxury stays, fine dining, and elevated hospitality experiences.

Curated Premium Offerings at ILTM Cannes

At the ILTM event, the Ministry of Tourism will engage in more than 100 prescheduled business meetings with global decision-makers. The Indonesian delegation plans to highlight its premium offerings, which include luxury marine destinations, wellness retreats, refined gastronomy, yachts, private journeys, and bespoke tourism services. This targeted approach will present Indonesia as a one-stop destination for exclusive and meaningful travel experiences.

For this year’s ILTM, the Ministry has partnered with three Indonesian luxury brands: Celestia (yachts), Samabe Bali Suites and Villas (accommodation), and One Eleven Resorts Bali (accommodation). These partnerships are a testament to Indonesia’s high standards of luxury and its commitment to delivering exceptional travel experiences.

“Go Beyond Ordinary”: Indonesia’s Global Branding Campaign

The Ministry of Tourism’s participation in ILTM Cannes 2025 is aligned with its broader global branding campaign, “Go Beyond Ordinary.” The campaign’s messaging highlights Indonesia’s appeal as not just a destination of extraordinary natural beauty, but as a deeply emotional journey shaped by its rich culinary culture, warm hospitality, and serene landscapes. According to Ni Made Ayu Marthini, Deputy Minister for Marketing, “Through Go Beyond Ordinary, Indonesia is positioning itself as a destination that offers more than just beautiful scenery—it’s an experience that touches the soul.”

The campaign reflects Indonesia’s vision to attract discerning travelers who are seeking exclusive and authentic experiences, while also preserving the country’s cultural and environmental integrity. By emphasizing its cultural warmth, culinary richness, and breathtaking natural landscapes, Indonesia hopes to capture the interest of luxury travelers who are looking for both relaxation and exploration in an extraordinary setting.

A Platform for Strategic Partnerships and Business Development

At ILTM Cannes, Indonesia’s goal is to forge strategic partnerships with top luxury travel decision-makers from around the world. The event provides a unique platform for the country to present its curated luxury offerings directly to the world’s most influential luxury travel partners. The business meetings planned for the event will allow Indonesia to strengthen relationships with international luxury travel operators, tour operators, and key influencers in the industry.

In addition to showcasing its luxury products, the event is also an opportunity for Indonesia to advance its commitment to sustainable tourism growth. The Ministry of Tourism continues to focus on promoting responsible travel that preserves the environment, supports local communities, and respects cultural heritage. Indonesia’s luxury tourism strategy is built on these principles, ensuring that the growth of its tourism sector contributes positively to both the economy and the environment.

Elevating Indonesia’s Global Competitiveness in Luxury Travel

The Ministry of Tourism’s participation in ILTM Cannes 2025 is part of a larger strategy to position Indonesia as a leading premium destination in the global tourism market. As Indonesia seeks to grow its share of the luxury travel segment, participation in ILTM provides a decisive platform to engage with key stakeholders, showcase its unique offerings, and attract high-net-worth travelers.

The country’s luxury tourism growth is expected to contribute significantly to its broader tourism strategy, which aims to increase international arrivals and promote Indonesia as a world-class destination for luxury, adventure, and culture. By building on its rich natural resources, world-class accommodations, and strong cultural identity, Indonesia hopes to become a top choice for luxury travelers from around the world.

The Impact on Indonesian Travel and Tourism

For travelers, the increased focus on luxury tourism in Indonesia will translate into more exclusive and customized experiences. From private yacht charters in Bali to wellness retreats in Lombok and tailored cultural tours in Yogyakarta, Indonesia is offering premium travel experiences that cater to the unique needs of affluent tourists.

These premium offerings will also lead to a broader range of high-end tourism infrastructure, including upscale resorts, boutique hotels, and gourmet dining options, providing more options for luxury travelers. The expanded international attention from events like ILTM will raise Indonesia’s profile as a premier travel destination, encouraging more tourists to explore its diverse islands and indulge in bespoke experiences.

As luxury tourism grows in Indonesia, it will create new opportunities for local businesses and communities, enhancing economic development and creating jobs while maintaining the country’s commitment to sustainable tourism practices. By positioning itself as a premium destination, Indonesia is ensuring that future generations can enjoy its natural and cultural wonders, while also providing tourists with unparalleled luxury travel experiences.

Looking Ahead: Indonesia’s Luxury Tourism Future

Though Indonesia’s efforts focused on the luxury tourism sector and the ILTM Cannes 2025 event will offer Indonesia much deserved visibility on the world’s luxury tourism stage, the tourism business inflow from Cannes ILTM 2025 will also be significant for the country’s overall tourism business and international trade. Building on existing facilities and developing partnerships focused on the sustainability and integration of culturally unique experiences, and in keeping with the remarkable geographic and cultural diversity, will be successful in the new luxury segment of the tourism marketplace. Suitable for regional travellers, Indonesia stands prepared to be the world’s tourism marketplace on inclusive travel and international business ready for sophisticated, culturally aware and seasoned world travellers.