Explore Melbourne’s Vibrant Southbank with Ibis Styles’ New Hotel Opening

Published on December 3, 2025

Trilogy Hotels has officially taken over management of the former Ink Hotel Melbourne Southbank, rebranding it as Ibis Styles Melbourne Southbank starting December 1, 2025. This marks Trilogy Hotels’ debut in the Melbourne market, complementing its rapid expansion across Australia. Under a franchise agreement with Accor, Ibis Styles Melbourne Southbank is now part of the well-known Ibis Styles brand, which caters to a broad range of travellers seeking affordable and flexible accommodations in urban settings.

Located at 167 City Road in Southbank, one of Melbourne’s most vibrant and sought-after cultural and entertainment precincts, the newly rebranded hotel offers 162 rooms designed to meet the needs of both leisure and business travelers. Southbank’s proximity to Melbourne’s central business district, major attractions like the National Gallery of Victoria (NGV), Melbourne Convention and Exhibition Centre, and the Crown Entertainment Complex, makes this location ideal for visitors looking to explore the city’s cultural richness and diverse dining and entertainment options.

Ibis Styles Melbourne Southbank: A Modern, Flexible Accommodation Option

The rebranding of this hotel to Ibis Styles Melbourne Southbank reflects Trilogy Hotels’ commitment to providing flexible management solutions for hotel owners, while aligning with the globally recognized Ibis Styles brand. Known for its focus on providing unique, stylish accommodations at affordable prices, Ibis Styles is an ideal fit for travelers looking for a comfortable stay in the heart of Melbourne’s cultural district.

With vibrant, modern design and a relaxed atmosphere, Ibis Styles Melbourne Southbank offers an accessible and enjoyable experience for tourists. The hotel’s features are designed to cater to diverse traveller needs, whether it’s a quick business trip or a family holiday in Melbourne. Guests can take advantage of the hotel’s central location to visit nearby attractions, dine at a range of local eateries, or attend cultural events hosted throughout the year.

Accor Partnership and Hotel Management Approach

The partnership with Accor, one of the largest hotel groups in the world, ensures that Ibis Styles Melbourne Southbank can offer high-quality services and access to Accor’s loyalty program. The Accor Live Limitless (ALL) program provides guests with benefits such as discounts, exclusive offers, and access to a network of properties worldwide. This adds value for tourists and business travellers alike, enabling them to enjoy seamless stays while exploring Melbourne or conducting business.

Trilogy Hotels, in managing Ibis Styles Melbourne Southbank, brings its experience in the Australian hospitality sector to this new venture. Trilogy’s expertise allows it to deliver agile management services tailored to the needs of the hotel’s owner, Nadathur Group, a privately owned company based in Singapore. This collaboration between Trilogy Hotels, Accor, and the hotel owner demonstrates a commitment to offering exceptional service and contributing to the dynamic tourism scene in Melbourne.

Southbank: A Prime Location for Tourism in Melbourne

Southbank is one of Melbourne’s most exciting and vibrant areas, attracting both international and domestic tourists. The precinct is known for its riverside restaurants, cultural venues, and proximity to major attractions. Visitors staying at Ibis Styles Melbourne Southbank can enjoy easy access to the Eureka Skydeck, Arts Centre Melbourne, and the Southbank Promenade, which offer sweeping views of the Yarra River and the city skyline. Additionally, the nearby Federation Square and Flinders Street Station make it easy to explore Melbourne’s famous laneways, art galleries, and unique shops.

For business travelers, Southbank’s central location provides access to Melbourne’s major conference venues, including the Melbourne Convention and Exhibition Centre and Crown Towers, both of which are just a short walk from the hotel. The proximity of Ibis Styles Melbourne Southbank to these business hubs ensures that it’s an ideal option for professionals attending events or conferences in the area.

Expanding Melbourne’s Accommodation Options

The opening of Ibis Styles Melbourne Southbank adds to the growing list of high-quality, affordable accommodation options in Melbourne. The city has seen significant demand for hotels that cater to both tourists and business travelers, and the rebranding of this property aligns with this trend. Melbourne’s hotel sector is expanding rapidly, with new hotels and renovated properties offering diverse options for visitors of all budgets.

As Melbourne continues to grow as a key destination for tourists from around the world, the addition of Ibis Styles Melbourne Southbank is a timely and strategic addition to the city’s hospitality landscape. This move highlights the ongoing demand for more accommodation options in central Melbourne, where visitors can experience the best of the city’s arts, culture, dining, and entertainment.

Looking Ahead: Tourism Growth and Business Opportunities

The tourism and hospitality sector in Melbourne is expected to continue growing in 2025 and beyond, with more international and domestic tourists arriving in the city. The introduction of Ibis Styles Melbourne Southbank will contribute to this growth by offering visitors a central, affordable, and comfortable option for their stay in Melbourne.

For the tourism industry in Australia, the expansion of hotel brands like Ibis Styles reflects the broader trend toward providing diverse accommodation options for travelers. Whether for business trips or leisure stays, Melbourne’s accommodation offerings are expanding to meet the needs of the modern traveler.

Conclusion

The opening of Ibis Styles Melbourne Southbank represents an important step in enhancing Melbourne’s tourism infrastructure, providing visitors with an accessible, high-quality accommodation option in one of the city’s most vibrant districts. As the tourism industry continues to grow, the strategic location and partnership with Accor will ensure that the hotel becomes an integral part of the city’s hospitality scene. With its combination of modern design, central location, and affordability, Ibis Styles Melbourne Southbank is set to become a popular choice for travelers in the years ahead.