Explore New Travel Opportunities With Ambassador Cruise Line’s Partnership With Hampshire Cricket

Published on December 7, 2025

Ambassador Cruise Line has announced an exciting new partnership with Hampshire Cricket, marking a multi-year agreement that aims to bring better experiences to both cricket fans and cruise lovers. Starting next season, Ambassador will gain significant brand and marketing exposure at the Utilita Bowl. This includes pitch-side branding and visibility online and on social media across Hampshire Cricket’s platforms. This partnership comes at an opportune time, as Ambassador prepares to launch its newest ship, Ambition, in Portsmouth for the 2026-27 season. This gives fans a great chance to connect with the brand.

The collaboration is expected to benefit both organizations and also offer real advantages to Hampshire Cricket supporters. With a shared focus on providing outstanding experiences and a welcoming atmosphere, both Ambassador and Hampshire Cricket are set to make a lasting impression on their audiences.

The Ambassador-Hampshire Cricket Partnership

The partnership between Ambassador Cruise Line and Hampshire Cricket marks a significant step for both organizations. Gordon Nardini, the chief marketing officer at Ambassador Cruise Line, shared his excitement about the agreement. He emphasized the rich history of Hampshire Cricket and the club’s commitment to offering great experiences for its fans. Nardini mentioned that Ambassador is especially enthusiastic about the partnership, as it will let them introduce their brand to a new group of cricket fans in Southern England, aligning with the launch of Ambition in Portsmouth.

For Ambassador, this partnership presents a unique opportunity to connect with a dedicated fanbase, many of whom may become future cruise guests. The line focuses on providing affordable, quality sailings, which match well with the values that Hampshire Cricket promotes—great service, community, and connection. Nardini noted that with Ambition’s arrival, the timing is perfect to engage local cricket enthusiasts.

Rob Paddon, the commercial director at Hampshire Cricket and Utilita Bowl, also expressed his enthusiasm about welcoming Ambassador Cruise Line into their partner network. Paddon pointed out how closely Ambassador’s values, particularly the emphasis on great experiences and friendly service, align with the club’s goals. He stated that this partnership would enhance fans’ experiences attending matches at their iconic venue.

Exclusive Offers and Fan Engagement at Utilita Bowl

As part of the multi-year agreement, Ambassador Cruise Line will provide exclusive deals on its cruises to Hampshire Cricket Members and supporters. This will include special offers and discounts for those who love both the sport and travel, making it easier for them to explore new destinations at sea.

In addition to the exclusive offers, Ambassador will engage with fans at the Utilita Bowl during the domestic County Championship, T20 matches, and international games. These fan engagement activities will offer a variety of exciting options and chances to learn more about Ambassador’s cruises. Since Portsmouth is just 17 miles from the stadium, Ambassador plans to give Hampshire Cricket fans an extra reason to take a cruise from their local port.

Opportunities to Win a Cruise and Meet the Ambassador’s Fleet

A particularly exciting aspect of this partnership is the chance for Hampshire Cricket supporters to win a free cruise aboard the Ambassador fleet. Fans attending matches next season will have the opportunity to enter a competition for a cruise, adding extra excitement for those who enjoy both cricket and travel. This initiative not only promotes the Ambassador brand but also builds a stronger connection with the local community and its sports culture.

The chance to win a cruise is especially significant because it offers fans a memorable experience, something Ambassador Cruise Line is known for. By merging the enthusiasm of cricket with the excitement of travel, the partnership aims to create lasting memories for both sports fans and cruise travelers.

A Shared Vision for Exceptional Experiences

Both Ambassador Cruise Line and Hampshire Cricket are dedicated to delivering outstanding experiences for their customers and fans. Ambassador’s commitment to affordable, quality cruises aligns well with the community spirit and connection that Hampshire Cricket fosters among its supporters. With the shared goal of great service, the two brands are set to develop a lasting relationship that will benefit their audiences for years to come.

As Ambassador makes its debut in Portsmouth in 2026, the partnership with Hampshire Cricket will provide a seamless and exciting way for fans to engage with both the sport and the cruise line. From exclusive cruise deals to immersive fan experiences at the stadium, this collaboration marks the beginning of a long-term effort to create lasting memories for cricket enthusiasts and travel lovers alike.

Conclusion: A Promising Future for Ambassador and Hampshire Cricket Fans

The new partnership between Ambassador Cruise Line and Hampshire Cricket marks the start of an exciting chapter for both organizations. By offering exclusive cruise deals, fan engagement events, and the chance to win a free cruise, Ambassador is forming a valuable connection with the dedicated cricket community in southern England. As the 2026-27 cruise season approaches, Ambassador’s arrival in Portsmouth will be enhanced by this collaboration, allowing both cricket fans and travelers to enjoy a smooth, shared experience. With a focus on creating memorable moments, this partnership is poised to grow into a rewarding venture for everyone involved.