Explore Norway With Hurtigruten’s Wave Offer: Exclusive Discounts For UK Travelers

Published on December 25, 2025

Hurtigruten (the Norwegian cruise line) has started its wave-season campaign, where people in the UK can save up to 30% off select Norwegian coastal voyages. This applies to sailings from January 1, 2026, to March 31, 2027, and includes both the Original Coastal Express sailings and the Signature Voyages programs, including the Svalbard Line and North Cape Line. This promotion is intended to satisfy the cruise line’s growing demand for authentic Nordic experiences along the cruise line’s voyages.

Hurtigruten’s wave offer can also be booked up to Feb 28, 2026, and offers significant savings to both guests and trade partners. These discounts are offered for all cabins so that all travelers can enjoy and experience the Norwegian coastline. The cruise line is trying to satisfy the demand for an authentic nitrate experience that has been growing.

The Wave-Season Campaign: A Winter Escape to Norway

The Wave-Season Campaign is targeted towards UK customers wanting to experience the beauty of Norway in Winter. The promotions feature discounts for varied itineraries on the Original Coastal Express sailings and allow travelers to experience the Norwegian fjords, remote and beautiful islands, and charming coastal towns, all while receiving the hallmark service and hospitality of Hurtigruten.

The Signature Voyages program, which includes North Cape and Svalbard sailings, is also included. Those itineraries bring customers to the most remote and beautiful corners of Norway. Combining the many adventure, cultural, and nature experiences available, they are likely to include an opportunity to view the North Cape – Europe’s northernmost point, and/or the Northern lights.

Pricing and Availability

Costs for Wave offers begin at £1,693 for a Polar Inside cabin for two, flying from London. These cruise stays span 12 days and include a round-trip ride on the Original Coastal Express. Value varies depending on the other promotions, which lets customers choose from many offers and cabin types.

The offer’s benefits and top marketing strategies help customers unlock a voyage discovery at a low cost along the coast of Norway. Unlike other offers, Wave Season discounts apply to the voyage portion of the booking, making it easier to unlock an offer voyage at a low cost. Discounts every Wave Season hit new bookings, so it operates on a first-come basis, and people are encouraged to book early for their desired dates. Avoid premium cabin selections and mid- to low-demand booking periods and departure dates.

Extra Perks For UK Travelers

As part of this wave promotion, Hurtigruten is incentivizing UK travelers to take advantage of this offer for selected departures in 2026. Travelers can receive £250 of onboard credit, which can be used on popular tours, such as the “Follow the Northern Lights”, “Savour the Northern Lights”, and “Original Astronomy Voyage” itineraries. Travelers can use this credit to purchase additional add-ons for the voyage, such as shore dinners and excursions.

This promotion can also be combined with the wave-season discounts and with Hurtigruten’s Ambassador loyalty program. This partnership with the Ambassador loyalty program improves incentives for repeat customers, as it offers additional value and savings on future voyages.

Hurtigruten’s UK Market Performance This Year

The UK market for Hurtigruten has been increasing for the past few years, with the company providing varying tours for customers looking for an adventure, as well as those searching for cultural richness and nature. With the launch of this wave-season promotion, the company hopes to continue its success with exclusive offers targeting the UK Market. Hospitality and tourism in Norway and the Scandinavian countries are also expected to gain even more interest.

Hurtigruten’s offerings, which combine the romance of the open sea along with unique, off-the-beaten-path destinations, have been especially popular in the UK market. The introduction of the Wave offer enables Hurtigruten to market itself as the prime provider for travelers in the most beautiful and culturally rich, off-the-beaten-path locations in the world.

Why Norwegian Coastal Voyages Should Be On Everyone’s Bucket List

If witnessing the Northern Lights and exploring the fjords of Norway has always been on your bucket list, Hurtigruten offers a one-of-a-kind experience. Guests on the Norwegian coastal voyages will enjoy a private and relaxed atmosphere as they take in the scenery and rest. The voyage will take you to some of the most remote and beautiful places in Europe, along with offering you the locals’ culture and traditions.

Hurtigruten’s fleet is ready for the perfect combination of adventure and comfort. Guests are treated to outstanding service and world-class offerings that are sure to make the voyage memorable. The line’s commitment to sustainability and environmental responsibility is sure to make a positive impact on travelers’ ecological footprints.

Conclusion: Great Opportunity For UK Travelers

Hurtigruten’s wave-season offer is a great opportunity for UK travelers to get to know Norway for a lot less than it usually costs. For adventurers looking to enjoy stunning views of Norway for the Original Coastal Express sailings, get a discount of 30%, and for the Signature Voyages, get a discount of 25%. An experience with travel, relaxation, and the wonders of the Nordic scenery along the Norwegian coast or the Northern Lights is sure to be memorable. These voyages offered by Hurtigruten are one for the books.

This promotion ends February 28, 2026, so UK travelers wishing to grab one of the most popular voyages need to be quick. Travel adventure is within reach, so make the most of the savings and grab the additional perks. This is a perfect time to plan a travel adventure with Hurtigruten.