Explore STEM Learning At Rockefeller Center’s Innovators Toy Land

Published on December 3, 2025

This December the GE Vernova Innovators Toy Land will be in the iconic Rockefeller Center in New York City. Once again, the center will be the center of festive activities. The Toy Land pop-up will engage families and children in hands-on activities and STEM learning (Science, Technology, Engineering, and Mathematics) in an interactive and fun way.

Starting December 8 and culminating December 24, the event is designed to spark the interest of children and young people in STEM. It is designed to ignite curiosity, creativity and problem-solving so children can imagine themselves as the creators of the future. And the best part is, it’s free to the public so bring the whole family, and as always, have fun and learn something new.

Celebrating Play and Learning at Rockefeller Center

Innovators Toy Land at Rockefeller Center features a dynamic collection of exhibits from leading toy brands such as Lite-Brite, Rubik’s Cube, Snap Circuits, and Slinky. These displays focus on sparking imagination while educating visitors on how everyday toys can be used to learn about important scientific concepts, including energy, motion, and carbon capture.

One of the key attractions, Power Patterns, allows visitors to create vibrant, wall-sized designs using Lite-Brite pegs. As visitors add pieces, the display evolves into a collaborative work of art, highlighting how patterns and creativity intersect. Other exhibits, such as the Grid Builder and the Carbon Capture Lab, offer a more technical experience, allowing guests to build circuits and learn about important global issues like climate change and energy solutions.

For many, the most intriguing feature will be the AI Robot Explorer, where visitors can step inside a digital wind turbine blade and help guide a robot through a challenge inspired by real-world clean energy technologies. The event will also showcase the Motion Momentum Lab, where visitors can race Slinky® toys down tracks, demonstrating how physics and motion come together to create simple but captivating experiences.

Tourism and Family-Friendly Activities at Rockefeller Center

Rockefeller Center has long been a go-to destination for tourists, particularly during the holiday season. This year, Innovators Toy Land offers families a unique opportunity to enjoy both festive cheer and educational fun in one of New York City’s most famous locations. The event is expected to draw thousands of visitors to the area, adding to the holiday buzz surrounding the Rockefeller Center Christmas Tree, ice skating rink, and other seasonal attractions.

For tourists looking to explore the heart of New York, this event provides a perfect blend of entertainment and education, encouraging families to spend quality time together while fostering an interest in STEM subjects. The exhibits are designed for visitors of all ages, making it an ideal stop for families visiting New York during the festive season.

Innovators Toy Land isn’t just a fun event; it also ties into the city’s ongoing efforts to provide educational experiences that engage children in science and technology. By bringing together global toy brands and local educational institutions, GE Vernova’s event adds a unique layer to the city’s holiday tourism offerings.

A Global Initiative to Promote STEM Learning

In addition to the Rockefeller Center pop-up, GE Vernova has also launched a global initiative, the Innovators Toy Drive, in partnership with Toys for Tots and Save the Children. The toy drive seeks to provide STEM-inspired toys to children worldwide, helping them develop problem-solving skills and encouraging their curiosity. This global initiative underscores the importance of ensuring that children everywhere have the opportunity to explore and innovate through play.

The drive will collect and distribute toys that promote creativity and critical thinking, making it easier for children to access resources that inspire dreams and discoveries. The collaboration with well-known organisations such as Toys for Tots aligns with New York City’s commitment to nurturing future generations of innovators.

Highlighting STEM Education for Future Generations

GE Vernova’s Innovators Toy Land at Rockefeller Center also highlights the importance of STEM education for the workforce of tomorrow. The city has long been a leader in fostering educational experiences that are both immersive and accessible to all. This year’s event adds to the growing trend of incorporating STEM learning into tourism, offering families a fun way to engage with educational themes while exploring one of the city’s most iconic landmarks.

With the growing demand for STEM professionals worldwide, particularly in sectors like clean energy, events like Innovators Toy Land provide young children with the inspiration they need to pursue careers in science, technology, and engineering. This aligns with global efforts to cultivate the next generation of engineers and problem-solvers who will shape a brighter, cleaner future.

Plan Your Visit to Innovators Toy Land

Educators, families, and kids alike can all enjoy the holidays while stopping by the Innovators Toy Land in Rockefeller Center, a wonderful educational, interactive, and festive experience. If you are a local or a traveler near or far, learning and creativity will be present and you will enjoy the holidays in the heart of New York. These are mainstays of the New York City Holidays and will be a highlight of your holiday experience.