Explore Taiwan with New Dual Reward Campaign for Global Visitors and Layover Travelers

Published on November 28, 2025

Taiwan has launched a new dual rewards campaign designed to further promote its tourism sector by enticing potential global travelers and transit tourists. Being subsidised by the Taiwan Tourism Bureau, this campaign is designed to promote all the unique offerings the island has to travelers, while also providing cash back benefits to travelers who choose Taiwan as either their destination or as a transit stop.

Growing global demand is the primary driver of this campaign, which is a part of Taiwan’s tourism revitalization strategy, which, like most of the world, has faced challenges as a result of the COVID-19 pandemic. The government of Taiwan is hoping to capture this demand by rewarding both global travelers and those transit tourists who stop over in Taiwan.

What is the Dual Reward Campaign?

Taiwan’s dual rewards campaign is designed to target two traveler categories: primary travelers to Taiwan and transit tourists, i.e. those who have a southbound ticket and who we know will have a stopover in Taiwan’s main international airports. The campaign offers customized rewards to each group to further incentivize both long and short tourism.

Global visitors are offered tours, discounts, shopping vouchers, and exclusive access to select attractions incentive options, which makes the experience rewarding and traversable all over the island. As International Travelers are offered discounts as they receive access to the island, it should be noted that Taiwan is highly recommendable to those looking for vibrant, scenically stunning, and culturally rich attractions of which there are many. The offered vouchers incentiv travelers to experience both the rich and bustling modern life of Taipei, while also traversing Taroko Gorge, Alishan, and Kenting’s rich sandy beaches.

Transit travel also receives access to a segment of the offered discounts and travel during lay-overs to Taiwan. Taiwan’s Taoyuan International Airport and most of Taiwan’s International Airports are major hubs with a limited travel range. Therefore, and for the purpose of the offered travel incentives, Taiwan is consider a perfect stopover travel destination. The offered travel incentives enhance travel experience for those with limited lengthy stop-overs and permit and encourage travel to Taiwan’s attractions even when time is limited.Core Attributes in the Tourism Sector of Taiwan

From all the different kinds of tourism, Taiwan has the most diversified and the most integrated of them all. The island has a balance of cutting-edge metropolitan areas, age-old traditions, and outstanding natural beauty which attracts both the tourists and the adventurers.

Ancient Taiwan and Its Culture: Taiwan has a dense history and has many ancient historical sites all over the island. The National Palace Museum in the capital, Taipei, contains a large portion of priceless historical Chinese artifacts, and in the Memorial Hall of Chiang Kai-shek, you can learn about the history of the island’s politics. The city’s temples, including the Longshan Temple, are a classic example of the ancient spiritual traditions of Taiwan.

Outdoor Activities in Nature:

There are a variety of national parks and a number of other outdoor areas with activities spread throughout Taiwan. Nature lovers can hike the many trails in the Taroko Gorge National Park which has a variety of breathtaking views and even has a gorge with towering marble cliffs. If you are in the mood for an adventure in the mountains, head to Alishan for a popular sunrise view and spectacular scenic views. For a variety of fun water activities, head to Kenting National Park, located on the island’s southern tip, which is famous for its gorgeous beaches.

Night Markets and Culinary Delights:

One of Taiwan’s most famous distinctions is its food scene and its night markets. Street food such as bubble tea, stinky tofu, and beef noodle soup can be found, then Shirlin night market is one of the largest in Taipei, and is a popular night market for food and culinary exploration. Urban Experiences: as a capital of Taiwan, Taipei is a new and modern city. A mixture of both new and antique architecture can be found, as well as in the Taipei 101, which is a skyscraper with a view of the city and old buildings.

Ximending is a new and popular urban area full of shops, and the sculpted Taipei Zoo Maokong Gondola is a new family-oriented entertainment location in the mountains. Taiwan’s Appeal as a Transit Hub: Instead of just bringing the tourists to Taiwan, Taiwan also is a transit hub for travelers. Travelling to and from Europe, North America, and all of Asia, Taiwan’s hub position in the East of Asia makes it a perfect layover point for long direct flights, especially for those going from Southeast Asia.

Taiwan has well-maintained and developed transport facilities, and Taoyuan International Airport is the main hub for international travel. The airport is well equipped with services, including airline lounges, shops, and cultural displays. Taiwan’s international access, coupled with the convenience of the public transport system, allows travelers to make the most of their time on the island, even with a couple of hours during a stopover.

The dual reward campaign allows transit travelers to extend their stopover and gain access to discounted tours and transport, which helps to make the visit to Taiwan worthwhile. This program helps to increase the volume of tourism to Taiwan and makes the country a more attractive hub for travelers on international flights who are looking to enhance their journey with a short cultural visit.

The Dual Reward Campaign: Economic Potential and the Future of Taiwan Tourism

The dual reward campaign is projected to benefit the Taiwan tourism industry Taiwanese tourism has a positive impact on the overall economy of the island due to the fact that tourism is the main contributor to the economy of the island. This program seeks to increase the flow of tourists on the island, which in turn increases the flow of money through the economy by developing incentives to increase the length of stay and to increase the number of stopover visits.

Taiwan is eager to finalize its East Asia region travel hotspot position by also attracting global travelers and transit travelers . This campaign aims to influence potential travelers who have never thought about Taiwan as a stopover to appreciate some of the island’s unique cultural and natural attractions.

With a focus on sustainable tourism and market diversification, Taiwan’s tourism industry will continue to grow and prosper. Taiwan’s commitment to becoming a top tourism destination is illustrated by the government’s initiatives to simplify travel and improve visitor experience, such as the dual reward program.

Conclusion

Taiwan’s dual reward campaign is designed to bring global and transit travelers to the island. With its rich culture and natural beauty complemented by contemporary facilities, Taiwan is a picturesque travel destination and the ideal short-stay destination for East Asia. Taiwan offers travelers a variety of experiences, no matter if they plan a visit or transit on their travel route.