Explore the Wonders of Madhya Pradesh at the Stockholm Roadshow, Hosted by Tourism Board

Sunday, March 10, 2024

Madhya Pradesh‘s rich culture and heritage at a roadshow in Stockholm on Mar 13, 2024, fostering ties between Indian tourism and Sweden.

Scheduled for March 13, 2024, an exclusive event is poised to take place at the prestigious Hilton Stockholm Slussen. This event is a prime occasion for those in the travel industry, including journalists, bloggers, and influencers, to explore the multifaceted tourism offerings of Madhya Pradesh, India, and establish valuable connections with the region’s tourism officials.

Under the guidance of Mr. Sheo Shekhar Shukla, IAS, the Principal Secretary & Managing Director of the Madhya Pradesh Tourism Board, and Mr. Yuvraj Padole, Deputy Director responsible for Events, Marketing, & Films, attendees will gain insights into the state’s unique cultural heritage, diverse ecosystems, and rich traditions. The leadership from the Madhya Pradesh Tourism Board will provide detailed information on the state’s premier tourist attractions, such as its UNESCO World Heritage Sites—the Khajuraho Group of Monuments, the Sanchi Stupa, and the Bhimbetka Rock Shelters—along with its national parks, wildlife reserves, historical sites, and colorful festivals.

The objective of this roadshow is to showcase the initiatives of Madhya Pradesh Tourism in promoting sustainable tourism and conservation to protect its natural and historical sites. It aims to build bridges and encourage collaborations between Madhya Pradesh Tourism and Swedish travel industry professionals, including travel agencies, tour operators, media representatives, and influencers, to foster tourism exchanges between the two areas. This gathering will also highlight the distinctive travel experiences that Madhya Pradesh offers, ranging from wildlife adventures and cultural explorations to adventure sports and eco-tourism projects.

In essence, the roadshow is designed to enhance awareness, spark interest, and encourage productive interactions between Madhya Pradesh Tourism and Sweden’s travel sector, with the ultimate goal of making Madhya Pradesh a top travel choice for visitors from Sweden.

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