Exploring Indonesia: Saudi Tourists to Experience the Best of Culture and Nature

Published on November 22, 2025

Saudi Arabia is one of the most valuable tourism markets in the world, so during the upcoming Hajj season, Indonesia will focus on marketing its tourism to Saudi Arabian tourists. That is why on November 21, 2025, in a press conference in Jakarta, the Deputy of the Marketing Division of the Ministry, Ni Made Ayu Marthini, explained why Saudi Arabia is a big potential market. She explained that it is possible to attract tourists from the Gulf region to Indonesia, especially to visit places outside Jakarta and Bali.

With this plan, the government of Indonesia hopes to market its tourism in the world, especially in Saudi Arabia, because it has a lot of tourists and Indonesia has a variety of tourism such as; luxurious hotels, cultural sites, and different kinds of tourism like adventurous and eco-tourism, to diversify the tourism. So, Indonesia hopes to increase its tourism because Saudi Arabia tourists have high spending potential. This will make it easier for Indonesia to be in the top tourism places in Southeast Asia.

The Potential of Saudi Arabian Travellers for Indonesia’s Tourism

The spending habits of Saudi Arabian travellers have caught the attention of the maginistry of tourism for Indonesia as Saudi Arabian travellers are of great value to the tourism industry in Indonesia. Saudi arabian travelllers are great value as they are interested in luxury, highly priced goods, and high spending service.

Indoneseia’s Bali, Jakarta, and Lombok are some of the places the country offers. The Indonesian government is expected to promote luxury accommodation, high end dining, and expensive shopping to Saudi Arabian travellers. This is a great opportunity to highlight the country’s expensive and private resorts indenting to the relaxation, and luxury of a higher-class travell. These resorts safeguard private beach clubs, and private villas with relaxation

Besides luxury, Saudi Arabian Travellers appreciate culture, and spending focused family time, making culture tourism in Yogyakarta, Solo, and Surabaya ideal. These destinations will cater to Saudi Arabian Travellers as they have historical culture, and temples, as well as local festivals. Saudi Arabian Travellers will be attracted to Indonesia’s historical culture and rich history.

Advocating Lesser-Known Regions Beyond Bali and Jakarta

Indonesia’s most renowned attractions include Bali and Jakarta. However, the Ministry of Tourism is trying to advertise other regions of the country. That includes the islands of Sumatra, Sulawesi, and Kalimantan, each with its own natural and cultural richness and diverse wildlife.

For example, Sumatra prides itself on its volcanic landscapes, numerous outdoor attractions, and lake Toba, and is home to the Bukit Lawang orangutan sanctuary. This offers a quieter escape with nature compared to the often extremely busy Bali. There are also activities around the Sulawesi Tana Toraja region. Toraja is known for its traditional mountain architecture, stunning landscapes, and unique mourning and funeral customs.

Encouraging the exploration of these neglected sites, Indonesia seeks to provide Saudi Arabian tourists the opportunity to partake in a variety of outdoor activities and to immerse themselves in local customs and natural wonders often overshadowed in tourism. This not only alleviates the pressures of over-tourism but also offers economically disadvantaged regions the opportunity to develop by diversifying tourism.

Marketing Strategies for Saudi Tourists

To attract Saudi Arabian tourists, the Indonesian Ministry of Tourism is collaborating with key stakeholders such as tour operators, travel agents, and airlines to devise customised travel Hajj tour packages that integrate guided sightseeing, culturally immersive tours, and luxurious accommodations that focus on authentic and enriching experiences in Indonesia.

Digital Marketing is deployed to promote the travel packages and Indonesia will target social media, travel blogs, forums, and display ads to reach Saudi Arabia. Indonesia will also promote Hajj tourism to Saudi Arabia through familiarisation trips and trade events to Saudi Arabia to promote the direct tour and customized packages developed for Saudi Tourists.

Strengthening Indonesia-Saudi Arabia Tourism Ties

Besides is Saudi Arabia tourist visa, Indonesia aims to strengthen the travel bilateral relations with Saudi Arabia. Subsidised travel for Saudi citizens will broaden their travel range. Indoleis tourism Saudi, collaborates Saudi visa Indonesia to promote travel.

One of the key objectives of the Initiative is to support the development of border tourism by encouraging direct flights and improving transportation options. The partnership between Indonesia and Saudi Arabia is expected to benefit both parties, considering the rich cultural traditions of both countries and their interest in religious tourism and travel with children.

Conclusion

With a targeted effort to attract Saudi Arabian tourists, the Indonesia Ministry of Tourism is attempting to showcase the country’s tourism products. Indonesia is positioning itself as a high-spending tourists’ destination with Saudi Arabia as a potential source market. The growing Saudi tourism to Indonesia is expected to result in a good turnover in the tourism sector, increase tourism revenue, and support the rapid economic development of the country and its people. By reaching to Saudi Arabia, Indonesia is opening new markets for tourism that has placed the country as one of the leading tourism countries in the region of South East Asia.