Exploring trends: From authenticity to AI in food tourism

Wednesday, February 28, 2024

The World Food Travel Association (WFTA), recognized as the premier global authority on culinary tourism, unveiled the “2024 State of the Industry (SOTI) – Food & Beverage Tourism” report. This pivotal document, now accessible for complimentary download, serves as the WFTA’s yearly flagship analysis, offering a comprehensive overview of the food and beverage tourism sector, often referred to as culinary or gastronomy tourism. Through engaging with top industry experts, the Association delivers a report filled with insightful analysis and thought leadership, highlighting twelve key trends that span a range of topics from authenticity and localism to sustainability, diversity, the use of artificial intelligence, patterns in consumer behavior, the impact of influencers, health and wellness trends, the role of social media, and strategies for enhancing customer loyalty.

Designed for professionals within the food, beverage, tourism, and hospitality sectors, the report is a critical tool for informing strategic, marketing, and planning decisions over the next year. Additionally, academics and researchers will find the report’s content to be of significant interest and value.

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