Expo 2020 Dubai opens Women’s Pavilion in collaboration with Cartier

 Wednesday, June 30, 2021 


Expo 2020 Dubai has reaffirmed its commitment to gender equality and women’s empowerment, unveiling creative content and programming for the Women’s Pavilion in collaboration with Cartier that will celebrate women change-makers around the globe.

Taking place in Dubai from 1 October 2021 to 31 March 2022 – the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region – Expo 2020 Dubai is the first World Expo since the 1900s to have a stand-alone pavilion dedicated to women. Expo 2020’s focus on women’s empowerment and gender equality builds on the example of the UAE, recognising the important roles women play and the contributions made from all members of society.

Driven by a common conviction that the global Sustainable Development Goals (SDGs) and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment, Expo 2020 and Cartier will come together to remind the world that full and equal participation of women in all fields is essential to building a more equitable and just world.

Under the exhibition titled “New Perspectives”, the Women’s Pavilion will invite visitors to recognise the central role that women, known and unknown, have played throughout history, leading up to the present.

Celebrating the significant – and often forgotten – contributions of women, the pavilion will demonstrate an important principle: when women thrive, all of humanity thrives. It will highlight important contributions women

have made in advancing societies, as well as the challenges women still face, especially as the world navigates through the COVID-19 pandemic and works toward a more sustainable future.

Breaking stereotypes and deconstructing misconceptions on women’s roles, the pavilion will raise awareness by showcasing both female and male contributors to women’s empowerment and gender equality, inspiring visitors of all ages to become change-makers within their own communities and beyond.

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai, said: “The international community has made progress in gender equality and women’s empowerment, but much more needs to be done. By welcoming visitors from across the planet and from every walk of life, Expo 2020 Dubai is a unique, powerful platform that will drive the necessary attention to this issue.

“Gender equality and women’s empowerment (GEWE) has been a central principle of the UAE since its inception 50 years ago as evidenced in initiatives by great female leaders such as Her Highness Sheikha Fatima bint Mubarak and Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum. We in the UAE have practiced empowering women as integral to national development, and so it has proven in half a century of unprecedented growth. The pace of our development is only going to quicken with what we aim to achieve in the next 50 years. Unless we place gender equality and women’s empowerment centre stage, we will not progress at the pace we need to.”

The Women’s Pavilion features five structures with different narratives located on the ground floor:

•             Introduction – expressing the purpose of the pavilion;

•             Achievements – shining a light on women’s impact on the world;

•             Challenges – acknowledging what is holding women back;

•             Solutions – highlighting the initiatives enabling women to thrive so humanity can thrive;

•             and Engaging with visitors – encouraging visitors to become champions of gender equality and women’s empowerment and take the journey forward.

Cyrille Vigneron, President and CEO of Cartier International said: “At Cartier, we believe that empowering women has a multiplier effect: it helps drive economic growth and development, and benefits societies and humanity at large. As gender inequality persists and continues to impact women’s lives, it is ever more imperative to show unity and togetherness in promoting women empowerment. We are honoured to take our long-standing support to women change-makers further by collaborating with Expo 2020 Dubai and present the Women’s Pavilion to a truly global audience. More than ever, we remain committed to sharing our vision of a future where all women are empowered to reach their full potential and of a more inclusive society for generations to come.”

The United Nations Under-Secretary-General and Executive Director of UN Women, Phumzile Mlambo-Ngcuka – defender of and campaigner for women’s rights, women’s empowerment and gender equality – is renewing her endorsement of the Women’s Pavilion.

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