Expo 2020 the catalyst to boost Dubai’s hospitality industry

Tuesday, August 31, 2021

Expo 2020 Dubai will be a ‘strong catalyst’ in the recovery of the country’s hospitality industry as leading industry experts say.

Just over a month is left for the global showcase event to open for the public.

Hotels are already witnessing an increase in bookings and suites at Rove Expo 2020 are nearly sold out.  

Christopher Lund, Head of Hotels at Colliers (Middle East and North Africa), told Arabian Business that currently, Dubai is in low season.

However, bookings reported so far show strong signs of recovery for the upcoming main touristic season.

Expo is certainly a strong catalyst for recovery, especially for the corporate and MICE segments.

According to Lund, business or MICE travellers will be a large volume of visitors to Expo, be it for certain meetings or events.

The luxury segment will also be in demand, especially from travelling VIP delegates/delegations.

The Rove Expo 2020 is located at Al Wasl Plaza featuring 312 king, twin and accessible Rover Rooms and 19 extra-cool suites.

Half of the hotel owners and operators in Dubai expect occupancy levels to rise above 60 percent this year.

Tim Cordon, Senior Area Vice President, Middle East and Africa for Radisson Hotels said that the recovery phase has been driven by a rebound in domestic tourism.

So, many had to change their approach in terms of strategy.

He added that the pandemic has shown us how unpredictable life can be and has taught us to be resilient but also flexible, nimble, open-minded and positive.

Dubai and the wider UAE have earned worldwide acclaim for tackling the pandemic aggressively.

Indeed, Dubai has kept its doors open to the international community since July last year, under stringent health and safety guidelines to contain the spread of Covid-19.

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