“Feel Taiwan” Pop-Up Event in Santa Clara: A Unique Experience of Taiwan’s Vibrant Culture, Landscapes, and Travel Opportunities

Published on November 25, 2025

Taiwan, known for its breathtaking natural beauty, cultural richness, and warm hospitality, is now more accessible than ever to Northern California residents. On November 22, 2025, the Taiwan Tourism Administration (TTA) brought the island’s charm to Westfield Valley Fair, Santa Clara, with a “Feel Taiwan – Natural. Culture. Discovery.” pop-up event. The event, held right before Thanksgiving, attracted an impressive crowd and engaged visitors through interactive 3D art installations, stamp-collecting sweepstakes, and themed giveaways. Taiwan’s allure as a destination was brought to life, highlighting its diverse offerings—from scenic cycling routes to Taipei 101, all showcased in a fun, interactive way.

The pop-up activation was a key part of Taiwan’s ongoing efforts to boost tourism from the U.S. Pacific Northwest, Northern California, and Western Canada. With Taiwan’s scenic landscapes, vibrant culture, and renowned gastronomy, the event successfully engaged both families and young adults, making Taiwan an exciting and attainable travel destination. This activation demonstrated how Taiwan’s rich cultural heritage and modern experiences can appeal to international travelers.

Taiwan Tourism’s Pop-Up Event Highlights: A Cultural and Scenic Immersion

The “Feel Taiwan” pop-up event featured several key attractions that allowed visitors to dive into Taiwan’s culture and nature. Here are some of the highlights:

1. 3D Visual Art Installations: Stepping into Taiwan’s Iconic Sceneries

One of the main attractions of the Taiwan tourism pop-up was the impressive 3D visual art installations designed to transport visitors to Taiwan’s iconic landscapes. These installations gave attendees the opportunity to engage with Taiwan’s culture and beauty in an interactive way.

• Taipei 101 Photo Wall: The first photo wall recreated a perspective illusion of Taipei 101, allowing visitors to pose as though standing on Elephant Mountain while gazing down at Taiwan’s tallest building. This playful, yet artistic display drew long lines, with visitors eager to capture a unique photo experience.
• Cycling Around Taiwan Wall: The second wall highlighted Taiwan’s world-renowned cycling routes, with beautiful visuals of Chishang rice fields, Sun Moon Lake, and the Wuling mountain pass. Visitors could pose in front of this immersive backdrop, experiencing Taiwan’s natural landscapes without leaving California.

2. Taiwan-Themed Giveaways and Interactive Sweepstakes

Visitors to the pop-up had the chance to engage with Taiwan’s travel offerings and win exciting prizes. Taiwan’s signature stamp-collecting sweepstakes allowed attendees to complete certain activities and enter for a chance to win a round-trip ticket to Taiwan. Sponsored by China Airlines, EVA Air, and STARLUX Airlines, the sweepstakes generated significant excitement, with many eager to complete the stamp collection for a shot at winning the grand prize.

In addition to the sweepstakes, Taiwan-themed giveaways were provided to guests, allowing them to take home a small piece of Taiwan’s hospitality. These included Taiwanese snacks, souvenirs, and other locally inspired gifts.

3. Cultural Performance: Taiwanese Classics Touch the Heart

The event featured a special live performance by Taiwanese cellist Jung-Hsuan (Rachel) Ko from the San Francisco Opera Orchestra. Her rendition of “Longing for the Spring Breeze” and “The Moon Represents My Heart” captivated the audience, offering an emotional connection to Taiwan’s rich cultural heritage. This musical performance highlighted the depth of Taiwan’s cultural legacy and showcased the warmth and expressiveness of Taiwanese music.

4. Travel Consultations and Airline Support

Taiwan’s prominent airlines—China Airlines, EVA Air, and STARLUX Airlines—provided on-site consultations, offering personalized travel advice to interested visitors. The airlines’ participation in the event helped reinforce Taiwan’s role as a destination that is easily accessible from the U.S., particularly Northern California, through direct flights and seamless travel experiences.

These consultations not only educated visitors about flight options but also informed them about Taiwan’s cultural festivals, local food, and scenic spots. The airlines also offered special promotions for attendees, further encouraging them to consider Taiwan as their next travel destination.

Taiwan’s Tourism Initiatives: Enhancing Travel Experiences

Taiwan’s tourism initiatives go beyond just showcasing scenic beauty. With unique programs and promotions, Taiwan continues to offer engaging experiences to international visitors. Here’s a look at some of the ongoing and future initiatives from Taiwan Tourism:

1. Transit Tourist Voucher Initiative

One of Taiwan Tourism’s exciting initiatives is the Transit Tourist Voucher program, which offers international travelers transiting through Taiwan Taoyuan International Airport NT$600 in vouchers. These vouchers can be redeemed for local snacks, meals, or souvenirs, providing an early taste of Taiwan’s culinary delights and local culture during layovers. This initiative encourages travelers to explore Taiwan even during brief stops, making it an attractive option for international travelers.

2. Mandarin Learning and Study Programs

In addition to promoting tourism, Taiwan also seeks to attract students and those interested in learning about its culture. The Taipei Economic and Cultural Office (TECO) in San Francisco offered information on Mandarin learning and study programs available in Taiwan. This initiative reflects Taiwan’s focus on providing an immersive cultural experience for those looking to deepen their understanding of the language, history, and traditions of Taiwan.

3. Expanding Taiwan’s Appeal in Northern California

Director Szu-Hsien (Sylvia) Lee of the Taiwan Tourism Administration’s San Francisco Office emphasized that Northern California is a high-potential market for Taiwan. Given the growing interest in Asian destinations and nature-based travel, Taiwan’s offerings, including its stunning natural landscapes, vibrant cities, and rich cultural experiences, make it an attractive destination for travelers in the region. Taiwan’s welcoming atmosphere and safety continue to make it a highly sought-after destination.

Taiwan’s cultural experiences, delicious food, and beautiful scenic spots make it an ideal travel destination for both families and young travelers. As Taiwan expands its outreach through events like the pop-up at Westfield Valley Fair, its tourism appeal is expected to grow, further connecting visitors from the U.S. to Taiwan’s diverse travel offerings.

Conclusion: Taiwan Awaits Your Discovery

With Taiwan’s rich natural beauty, cultural richness, and warm hospitality, it’s no wonder the island is becoming an increasingly popular travel destination. Events like the “Feel Taiwan – Natural. Culture. Discovery.” pop-up are just one way Taiwan is bringing its charms to Northern California. With direct flights, engaging cultural experiences, and unique promotions like the Transit Tourist Voucher, Taiwan offers an unforgettable experience for international visitors. Whether you’re exploring Taiwan’s beautiful mountain landscapes, learning about its heritage, or savoring local dishes, Taiwan promises a fulfilling journey for every type of traveler.