Published on May 14, 2024

Incubase Studio is pioneering touring experiences in Southeast Asia, featuring cutting-edge production techniques. Their successes include the One Piece “The Great Era of Piracy” Exhibition Asia Tour and The Conjuring Universe Tour. Their latest addition, the Attack on Titan: Final Exhibition in Malaysia, opened on April 25th. With this new addition, Incubase Studio continues to offer audiences the chance to engage with iconic franchises in innovative ways.
Incubase Studio, a dynamic entertainment producer and organizer in Hong Kong, collaborates with top-tier franchises like One Piece, Demon Slayer, Jujutsu Kaisen, Attack on Titan, and Hollywood hits including The Conjuring Universe, Frozen, and The Minions to create unforgettable entertainment experiences.
The Conjuring Universe Tour, which plunges participants into iconic scenes from the most successful horror franchise ever, premiered in Malaysia and recently toured Taiwan. Meanwhile, the One Piece “The Great Era of Piracy” Exhibition Asia Tour has been enthralling audiences across various locations, starting from Hong Kong, Malaysia, Indonesia, and now in Thailand, with plans for further expansion across Asia. After the recent conclusion of the Minion’s Perspective exhibition at Malaysia’s Resorts World Genting, the new Attack on Titan: Final Exhibition came to life in April at Fahrenheit88 in Kuala Lumpur.
Looking Forward to Exciting Adventures
In 2024, Incubase Studio is set to unveil an even more thrilling lineup of adventures across Asia. Expanding on the success of collaborations with One Piece and The Conjuring Universe, they intend to captivate audiences with more beloved entertainment franchises like Peppa Pig, Dragon Ball, and Crayon Shinchan, all brought to life.
“Incubase’s content is available for a limited time, offering refreshing experiences to visitors in densely populated regions, while our highly reusable and mobile equipment is at a fraction of the cost of constructing permanent theme parks and attractions,” shared Sion Yip, Founder and Managing Director of Incubase Studio. With over 20 years of expertise in branding, physical and digital entertainment, animation and movie production, Sion Yip’s leadership drives the company’s success.
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Their innovative touring experience model pushes production boundaries, enabling faster turnaround times, broader geographic reach across multiple countries annually, and an asset-light approach. Consequently, Incubase Studio’s productions have attracted significant attention from commercial real estate and entertainment facility operators throughout Asia, drawn by the compelling opportunities presented by their unique model.
Primed for the Entertainment Boom
Incubase Studio’s successful touring exhibitions demonstrate their capacity to deliver exceptional entertainment experiences and highlight the demand for such experiences in Southeast Asia. With the Location Based Entertainment industry valued at US$3.5 billion in 2023, there’s ample space for further growth in this dynamic industry post-pandemic.
With plans for a design and project management hub in Kuala Lumpur to serve the region, Incubase Studio is well-positioned to capitalize on the increasing popularity of Japanese animation intellectual properties, shaping the future of entertainment in Southeast Asia.
Beyond touring, Incubase Studio boasts an impressive track record in organizing IP-based attractions, including The World of Studio Ghibli Animation Exhibition, The Art of DC Exhibition, and Frozen the Exhibition in Hong Kong. With more than 100 licensing projects under our belt, we’ve forged successful partnerships with renowned international licensors like Disney and Warner Bros. Discovery, Universal, Sanrio, and Toei Animation, Incubase Studio continues to establish itself as a trusted industry partner.
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