Fintech Companies Get Aware Of Gamification strategies

Saturday, January 20, 2024

At the recent Forbes Future of Fintech Summit, travel industry leaders debated on various emergent trends and styles within the fintech sector, and the way iGaming revolution can create disturbance in financial services. One of the main takeouts was the possible cross-industry application of gamification or motivational engineering techniques, an idea talked in details by Uri Polyadic, Soft2Bet CEO at the Summit.

His understandings provided a wider viewpoint, signifying that the gamification principles while predominant in iGaming, have important and unexploited possibilities in financial services, travel and beyond.

Gamification is frequently spoken about in reference to social gaming; however, it is the prime feature in real money gaming as well and this feature has enabled Soft2Bet to raise above in the past years. Cheers to higher engagement and retaining levels leading to sustaining growth in revenue.

If the usage of gamification in iGaming provides heightened engagement, revenue, and customer retention, then applying similar gamification features in the fintech sector could produce similar paybacks. During the Summit, Poliavich told Meaghan Johnson, Forbes fintech contributor, about the success of Soft2Bet’s gamification technology.

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