Published on November 23, 2025

Fly Above Group, a UK-based start-up, is set to enter the private jet charter market with the introduction of an Embraer Phenom 100 Light Jet. The company will operate the aircraft under its new brand, Above, after acquiring the necessary Air Operator Certificate (AOC) from Alto Aerospace, a Bournemouth-based operator. The Phenom 100 will be based at Birmingham International Airport (EGBB), where it will serve as the centerpiece of Above’s charter service offering.
Fly Above Group’s decision to launch private jet charter services at Birmingham International Airport is seen as a significant step in expanding the UK’s entry-level jet charter market. The Phenom 100 Light Jet, renowned for its range and efficiency, is expected to fill a niche by offering premium private flight options to customers seeking shorter regional flights of up to 2.5 hours. Fly Above Group aims to meet the growing demand for private travel, especially in the post-pandemic era when convenience and safety have become essential factors for passengers.
The acquisition of Alto Aerospace’s AOC is a key milestone in Fly Above Group’s journey. Alto Aerospace, known for its managed fleet, includes aircraft like Beechcraft King Air 200, Cessna 421 Golden Eagle and Diamond DA-42, which are used for a variety of private charter services and special missions. This acquisition not only strengthens Fly Above’s operational capabilities but also allows the new company to leverage Alto Aerospace’s experience in private aviation and fleet management.
The Phenom 100 Light Jet, previously owned by a German operator, has been selected by Fly Above Group for its ability to efficiently handle flights up to 2.5 hours. This aircraft, designed with club-four seating in its cabin, provides a comfortable and spacious environment for passengers. The Phenom 100’s optimal flight range and versatility make it a perfect choice for those seeking a premium yet affordable private charter option within the UK and nearby European destinations.
Fly Above Group’s plan to base the Phenom 100 at Birmingham International Airport (EGBB) aligns with the growing demand for charter services in the region. The airport, known for its strategic location in the UK’s West Midlands, offers excellent connectivity for passengers traveling to and from major business hubs and leisure destinations.
Fly Above Group was founded by Vince Essex, a former chief commercial operator at Cello Aviation, which operated BAe 146s and Boeing 737s for charter services out of Birmingham International Airport between 2010 and 2018. With years of experience in aviation operations, Essex’s vision for Fly Above Group is to introduce more entry-level jet charter services to the UK market. Essex’s background also includes experience in running aircraft ground support and concierge services through his Arvin Group venture.
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Essex is joined by local business partners who bring additional financial backing and a shared commitment to making Fly Above Group a success. Together, they hope to provide a unique offering to the growing demand for private jet travel in the UK, with a focus on high-quality service and an efficient, customer-oriented approach.
The launch of Fly Above Group and its introduction of the Phenom 100 Light Jet represents a significant shift in the UK private aviation landscape. The addition of the Phenom 100 will bring a new dimension to the charter services available at Birmingham International Airport. With a combination of an experienced leadership team, the strategic acquisition of Alto Aerospace’s AOC and a modern aircraft fleet, Fly Above Group is well-positioned to meet the increasing demand for private flight services in the region.
The expected approval from the UK Civil Aviation Authority, anticipated in early 2026, will pave the way for Fly Above Group to begin flying the Phenom 100. As Fly Above Group prepares for its entry into the market, the company remains focused on offering a reliable and accessible private aviation service that meets the needs of both business and leisure travelers.
With the backing of its founder and local business partners, Fly Above Group aims to fill a key gap in the UK’s private jet charter sector. The introduction of the Phenom 100 Light Jet, coupled with the company’s commitment to customer service and operational excellence, marks the beginning of an exciting new chapter in private aviation at Birmingham International Airport.
Fly Above Group’s entry into the private charter market demonstrates the company’s ambition to become a leading provider of private flight services in the UK, catering to travelers seeking flexibility, efficiency and the highest levels of comfort.
As the demand for private jet charter services continues to rise in the UK, Fly Above Group’s new venture with the Phenom 100 Light Jet offers a promising solution for regional private aviation. With a strategic base at Birmingham International Airport and the support of experienced aviation professionals, Fly Above Group is poised to redefine the landscape of private air travel in the UK.
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