For destination management, virtual reality tourism can be crucial

Friday, May 19, 2023

Virtual trips are destination teasers and a helpful way to draw new tourists. Regarding returning tourists? Well-timed research done recently by Dr. Hyejo Hailey Shin related to The Hong Kong Polytechnic University and its School of Hotel and Tourism Management division and a co-author provides a detailed glance at the main elements of virtual trips that are necessary, and the way these can be made use of to support behavioral intentions of the returning tourists through engagement and nostalgia.

Interestingly, arousing the returning tourist’s emotions and nostalgia can improve their purpose to return to the destination once again, and speak to others positively about travel experiences they had. For destination management organizations, these enlightening research findings could prove very important as the tourism regains its footing in the wake of the pandemic.

In the technological world, virtual reality is extensively considered as one of the most thrilling advances with a wide collection of predictable applications in different domains. This immersive technology gives users the opportunity to act together with computer-generated features vividly in a virtual environment, and so has drawn deep interest in the tourism as well.

Many organisations related to tourism sector have introduced virtual trips, it’s a combination of virtual reality and tourism contents, with an intent to encourage themselves as a travel destination choice during the post-pandemic times.

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