Foreign Tourism in South Korea Hits New High, Boosting Economic Growth

Published on December 30, 2025

South Korea’s tourism sector has witnessed a notable recovery, with foreign visitors increasing by 17.3 per cent in November 2025 compared to the previous year, according to official data released on Tuesday. This growth puts the country on track to reach a near-record 20 million international arrivals by the end of 2025, signaling a strong rebound for the nation’s tourism industry following the impacts of the COVID-19 pandemic.

The surge in tourism reflects the continued revitalization of the sector, as South Korea positions itself as a key destination for global travelers. The rise in foreign visitors comes as the country’s vibrant cultural offerings, historical landmarks, and world-class shopping experiences continue to attract international tourists. With major events, festivals, and the global appeal of South Korean pop culture driving interest, the country is expected to surpass its pre-pandemic visitor numbers in the coming months.

Key Drivers of Growth in South Korean Tourism

The increase in foreign tourists is attributed to several key factors, including the lifting of travel restrictions, the growth of international flight options, and the global popularity of South Korean culture. The booming K-pop industry, with its international fanbase, continues to attract large numbers of visitors, particularly from regions like Southeast Asia, North America, and Europe. The Korean Wave, or “Hallyu,” which encompasses K-pop, Korean dramas, and films, plays a significant role in drawing visitors to the country.

Additionally, South Korea’s vibrant food scene, cutting-edge fashion, and unique historical sites, such as Gyeongbokgung Palace in Seoul and the DMZ (Demilitarized Zone), continue to draw tourists from across the globe. The country’s diverse tourism offerings cater to a wide range of interests, from cultural and historical explorations to culinary tours and modern shopping experiences.

Increased marketing efforts by the government and private sector, including international travel campaigns and targeted promotions, have also contributed to the surge in foreign arrivals. South Korean authorities have been focusing on promoting the country’s cultural heritage, scenic beauty, and state-of-the-art infrastructure to attract a diverse group of tourists, further boosting the industry’s growth.

Popular Tourist Destinations and Activities in South Korea

For international visitors, Seoul remains the epicenter of tourism in South Korea. The capital city is home to numerous historical landmarks, shopping districts, and entertainment options. Popular destinations include the bustling Myeongdong shopping street, the upscale Gangnam district, and the peaceful Namsan Seoul Tower, which offers panoramic views of the city. Visitors flock to Seoul for a combination of traditional culture and modern luxury, making it one of the most visited cities in Asia.

Beyond Seoul, South Korea’s other cities, such as Busan, Jeju Island, and Incheon, are also gaining popularity. Jeju Island, often dubbed the “Hawaii of Korea,” is particularly popular for its natural beauty, including waterfalls, volcanic landscapes, and scenic beaches. Busan, with its picturesque coastline and vibrant seafood markets, offers a relaxed alternative to Seoul, with visitors enjoying the city’s stunning beaches and rich cultural heritage.

South Korea’s countryside is another major draw, with areas like the scenic Gyeongju, home to the ancient Silla Kingdom’s tombs and temples, offering a deep dive into Korea’s history. The country’s national parks, such as Seoraksan and Jirisan, are also attracting nature lovers, offering hiking opportunities and the chance to explore South Korea’s mountainous terrain.

Impact of Increased International Arrivals on the Economy

The sharp rise in foreign tourist arrivals has had a significant impact on South Korea’s economy. Tourism-related industries, including hospitality, retail, and transportation, have seen a substantial increase in business. Hotels, restaurants, and cultural venues across the country are experiencing high occupancy rates and demand, leading to job creation and business growth in sectors directly and indirectly linked to tourism.

Increased international tourism has also spurred growth in the airline and transportation sectors, with more flight routes and transportation options available to and from South Korea. With 20 million visitors expected by the end of 2025, the country’s transportation infrastructure has been key in supporting the influx of tourists, ensuring that travelers can easily access key destinations throughout the country.

The government has projected that the tourism sector will continue to contribute significantly to the economy, with foreign visitors contributing billions of dollars in tourism revenue. This increased revenue is expected to be reinvested into further tourism development, infrastructure improvements, and international promotional campaigns.

Looking Ahead: South Korea’s Tourism Goals for 2026 and Beyond

With 2025 set to be a breakthrough year for South Korean tourism, the government and tourism sector are already planning for continued growth into 2026 and beyond. Efforts to enhance the tourism infrastructure, including the expansion of airports, the development of new tourist attractions, and the promotion of regional destinations, are expected to further boost visitor numbers.

In addition to its traditional tourist draws, South Korea is also focusing on sustainable tourism practices, aiming to balance growth with environmental conservation. Initiatives to promote eco-tourism, preserve cultural sites, and reduce the carbon footprint of the tourism industry will be key in ensuring that South Korea’s tourism sector remains both profitable and sustainable in the long term.

As the global tourism market continues to recover, South Korea is positioned to remain one of the top travel destinations in Asia, attracting millions of international visitors each year. The increase in foreign tourist arrivals, combined with the continued appeal of South Korean culture, history, and landscapes, ensures that the country’s tourism industry will continue to thrive for years to come.

Conclusion

In 2025, South Korea has set a new milestone in its tourism sector with a 17% increase in foreign tourist arrivals, bringing the country closer to its goal of welcoming 20 million visitors. The surge in tourism, fueled by the global appeal of South Korean culture, improved travel infrastructure, and strong government support, has positioned the country as a key destination in Asia. With a growing economy, vibrant cultural offerings, and diverse attractions, South Korea’s tourism sector is set for continued success in 2026 and beyond.