Forest Viet Unveils Vietnam’s Tourism Gems To Chinese Market, Accelerating Growth And Collaboration

Published on December 6, 2025

Forest Viet is making significant strides in promoting Vietnam’s rich tourism offerings to the Chinese market, aiming to boost bilateral growth and strengthen cultural ties. By showcasing the country’s natural beauty, historical sites, and unique cultural experiences, Forest Viet is positioning Vietnam as an ideal destination for Chinese travelers. This initiative not only accelerates Vietnam’s tourism growth but also fosters greater collaboration between the two nations, tapping into the increasing interest in cross-border tourism. With its strategic focus, Forest Viet aims to enhance visitor exchanges, promote sustainable travel, and contribute to the booming tourism industry in both countries.

Forest Viet participated in a significant Vietnam Tourism Promotion Program held in late November across major cities in China — Shanghai, Nanjing, and Hangzhou. Organized by the Vietnam National Authority of Tourism (VNAT), the program was part of broader efforts to promote Vietnamese tourism in the lucrative Chinese market. This promotional event was particularly notable as it coincided with two major milestones: the 75th anniversary of diplomatic relations between Vietnam and China and the Vietnam-China Cultural Exchange Year 2025.

The primary objective of the event was to strengthen bilateral ties and explore new opportunities for collaboration within the tourism industry, particularly as the flow of Chinese tourists to Vietnam continues to grow. Representatives from a wide range of sectors, including airlines, travel agencies, event organizers, and tourism partners, attended the event. For Vietnam, the occasion served as a crucial platform to engage with Chinese partners and promote its diverse tourism offerings to an eager and expanding market.

The significance of this collaboration is highlighted by the strong numbers reflecting Chinese tourism to Vietnam. According to VNAT, during the first ten months of 2025, Vietnam welcomed approximately 17.2 million international visitors. Of these, over 4.3 million came from China, representing more than 25% of the total number of foreign tourists. China, therefore, remains Vietnam’s largest source market for inbound tourism, and this figure underscores the tremendous growth potential that exists within this market.

Vietnam’s diverse and rich tourism resources play a key role in attracting tourists from across the globe, and especially from China. With nine UNESCO World Heritage sites, an abundance of coastal, island, and mountain destinations, and large-scale resort complexes, Vietnam offers a wealth of experiences for travelers. Furthermore, the ease of access to Vietnam from China significantly contributes to the increasing flow of tourists. The 90-day e-visa policy allows tourists to apply for a visa online, while the robust network of direct flights linking major Chinese cities with Vietnam’s top tourist destinations, such as Hanoi, Ho Chi Minh City, Da Nang, and Nha Trang, makes traveling to the country even more convenient.

At the Vietnam Tourism Promotion Program event, Forest Viet played an active role in promoting Vietnam’s tourism offerings. The company engaged in a series of networking activities with Chinese partners and attended various meetings with travel agencies and event organizers. Forest Viet introduced a broad range of Vietnamese tourism products, emphasizing the country’s rich cultural heritage, natural beauty, and vibrant cities. By showcasing these offerings, Forest Viet aimed to strengthen its presence within the Chinese tourism market.

The event also allowed Forest Viet to explore potential collaborations with local tourism partners. Through these engagements, the company discussed market demand and explored new opportunities for partnerships. A key focus of Forest Viet’s efforts is the Chinese-speaking market, which includes mainland China and Taiwan. Known for its expertise in organizing full-package inbound tours and hosting international trade-promotion events, Forest Viet is uniquely positioned to cater to the growing demand for Vietnamese tourism services among Chinese travelers.

Given the strong potential for growth in the Chinese market, Forest Viet is also focused on tailoring its products to meet the unique needs of Chinese tourists. In this regard, the company is strengthening its partnerships with hotels, resorts, and domestic transportation providers. These collaborations will allow Forest Viet to create customized tourism packages designed specifically for the Chinese market. Emphasizing high-quality service and an exceptional guest experience, Forest Viet aims to offer a seamless and enjoyable travel experience for Chinese tourists, whether they are visiting for leisure, cultural exchange, or business.

The company has also announced plans to expand its network of partners in China in the near future. Forest Viet recognizes the importance of building strong relationships with local travel agencies, tour operators, and other tourism stakeholders in China to expand its reach and maximize growth opportunities. By increasing its presence in the Chinese market, Forest Viet hopes to attract even more tourists to Vietnam and strengthen its position as a leading player in the inbound tourism sector.

The Vietnam Tourism Promotion Program is just one example of how Forest Viet is actively participating in promoting Vietnamese tourism on the global stage. Through strategic partnerships, targeted marketing efforts, and its deep understanding of the needs of Chinese travelers, Forest Viet is helping to position Vietnam as an attractive and accessible destination for tourists from across China. With continued efforts to tailor its offerings and expand its network of partners, Forest Viet is poised to benefit from the growing interest in Vietnam as a premier travel destination.

Forest Viet is showcasing Vietnam’s tourism gems to the Chinese market, aiming to accelerate growth and enhance collaboration by promoting the country’s rich cultural and natural offerings. This strategic move seeks to attract more Chinese travelers and strengthen bilateral ties.

Looking ahead, the Chinese market holds immense potential for growth in the tourism sector, and Forest Viet is well-positioned to take advantage of this opportunity. By building on its existing relationships and continuing to develop tailored, high-quality tourism experiences, the company aims to further solidify its role in helping Vietnam become a top destination for Chinese tourists. With strategic marketing initiatives, strong industry partnerships, and a focus on service excellence, Forest Viet is playing an integral part in shaping the future of Vietnamese tourism.