Formula 1 Abu Dhabi Just Got More Amazing: Ecuador’s Casa Ecuador Pavilion Transforms Luxury Tourism with Unforgettable Exhibits!

Published on December 9, 2025

Ecuador’s Casa Ecuador Pavilion made an unforgettable debut at the Formula 1 Abu Dhabi Grand Prix, marking a historic milestone for the country’s cultural diplomacy. This groundbreaking event placed Ecuador at the heart of one of the most prestigious global sporting events, with Casa Ecuador – The Embassy of Nature drawing attention from thousands of visitors. Located strategically behind the Formula 1 paddock, the pavilion welcomed around 60,000 visitors each day, providing an immersive experience that celebrated Ecuador’s rich cultural, environmental, and gastronomic heritage.

The success of this first-ever Ecuadorian pavilion at the Formula 1 Grand Prix highlights Ecuador’s growing international influence. It presented an extraordinary opportunity for the country to showcase its biodiversity, sustainable agricultural practices, and natural beauty. Through interactive installations and sensory storytelling, Casa Ecuador successfully introduced Ecuador’s leadership in sustainability, with a special focus on its cacao production, premium roses, and commitment to environmental protection.

Not only was this activation a cultural triumph, but it also set the stage for Ecuador’s future global expansion. With upcoming editions planned for New York City during the FIFA World Cup 2026 and additional editions in Miami and Madrid, Casa Ecuador is positioning itself as a key player in the growing movement for environmental and cultural diplomacy. Ecuador’s debut at the Formula 1 Grand Prix in Abu Dhabi proves that the country’s cultural initiatives are resonating on the world stage and will continue to build meaningful connections through innovation, sustainability, and cultural engagement.

A Multisensory Experience Celebrating Ecuador’s Richness

The pavilion featured a multisensory cacao journey, which vividly illustrated Ecuador’s leadership in sustainable agriculture and its critical role in the global cacao market. The experience demonstrated how Ecuador’s cacao is transformed into world-renowned chocolate, underscoring the nation’s agricultural innovations and its status as a top producer of premium cacao varieties.

The centerpiece of Casa Ecuador was an awe-inspiring floral installation made up of over 100,000 Ecuadorian roses from Sunrite Farms. These roses became one of the most photographed elements at the Yas Marina Circuit throughout the race weekend. Known for their exquisite quality, Ecuadorian roses represent the country’s deep connection to nature and its growing prominence in agricultural exports to the UAE.

Additionally, the pavilion featured 360-degree projections, digital art, and natural soundscapes that brought Ecuador’s diverse regions to life, including its Coast, Andes, Amazon, and the Galápagos Islands. Visitors were treated to curated chocolate tastings and gastronomy experiences showcasing Ecuador’s diverse culinary heritage.

Exclusive Experiences and High-Profile Gala

To further extend Ecuador’s cultural footprint in the UAE, W Abu Dhabi hosted an exclusive terrace experience overlooking the Yas Marina Circuit. The terrace was elegantly adorned with thousands of premium Ecuadorian roses, creating a stunning visual feature during the Formula 1 Grand Prix weekend. These roses, known for their impressive bud size and long, refined stems, symbolized the luxury and sustainability that Ecuador represents in both its cultural and agricultural industries.

On December 6, a gala dinner was held at the prestigious Emirates Palace Mandarin Oriental Abu Dhabi, adjacent to the Royal Palace. Hosted by Luis Felipe Fernández-Salvador y Campodonico, the founder of Fundación Identidad Nacional and the cultural ambassador behind Casa Ecuador, the event attracted Ecuadorian officials, international business leaders, and cultural icons. The gala featured a bespoke menu, which included 24-karat edible gold, and an exclusive performance by Oscar-winning musician Nicolas Becker.

The evening was marked by the presentation of the Casa Ecuador Recognitions awards, honoring individuals from diverse fields who are driving sustainability, creativity, and global transformation. Some of the honorees included Christian Courtin-Clarins, Thibault de Saint Vincent, and Michael Koth, among others. These awards symbolize Ecuador’s commitment to promoting a sustainable future where nature, creativity, and youth are at the forefront.

Casa Ecuador’s Global Mission and Future Expansion

The success of Casa Ecuador in Abu Dhabi is just the beginning of Ecuador’s diplomatic mission to establish itself as a global leader in environmental stewardship and cultural exchange. Luis Felipe Fernández-Salvador y Campodonico, in his address, emphasized that Casa Ecuador was not merely an exhibition or a pavilion, but a movement — a movement that seeks to place nature and sustainability at the center of global discussions. He announced that The Embassy of Nature would establish a permanent headquarters in Geneva, Switzerland, to advance its mission of integrating natural systems into global markets using advanced technologies like AI, blockchain, and tokenized carbon units.

Building on the momentum from Abu Dhabi, Casa Ecuador will debut in New York City during the FIFA World Cup 2026. The pavilion’s global expansion will also see additional editions in Miami and Madrid, further solidifying Ecuador’s growing influence in the international cultural, environmental, and diplomatic arenas.

Ecuador’s Role in Sustainable Innovation

Casa Ecuador is part of a larger initiative known as The Embassy of Nature, which was officially presented at the United Nations in 2024. This ambitious initiative seeks to give economic agency to the planet’s natural systems, with a core belief that nature is the world’s most undervalued asset. The project uses blockchain technology to create investable ecological instruments, including carbon units and biodiversity assets, thereby fostering sustainable economic growth.

The initiative is also addressing the need for sustainable employment and cross-border cooperation by linking natural reserves with heritage real estate. The goal is to create hybrid ecological-architectural assets that not only protect the environment but also serve as long-term investments.

Conclusion: Ecuador’s Growing Cultural and Environmental Influence

Casa Ecuador – The Embassy of Nature has successfully made its mark at the Formula 1 Grand Prix in Abu Dhabi, showcasing Ecuador’s cultural and environmental richness to a global audience. This event marks a significant milestone in Ecuador’s ongoing mission to foster global connections and raise awareness about the importance of sustainability. By blending art, nature, and innovation, Ecuador is setting the stage for a future where environmental stewardship becomes a central theme in global diplomacy and cultural exchange.

With future exhibitions planned in New York, Miami, and Madrid, Casa Ecuador is poised to continue its worldwide expansion, bringing Ecuador’s unique culture and commitment to sustainable development to the global stage. The success in Abu Dhabi not only solidifies Ecuador’s reputation as a key player in cultural diplomacy but also highlights its significant role in global environmental leadership.