Four Seasons global growth: Unveiling next stage of expansion

Published on January 23, 2024

Four Seasons, a premier luxury hospitality company, is strategically seizing key market opportunities and leveraging its leadership in luxury service to embark on an ambitious journey that builds upon its established legacy of strength. Guided by a culture rooted in empathy, care, and kindness, the company’s global development pipeline is poised to enhance its collection of hotels and resorts, all brought to life by a renowned employee experience.

Under the guidance of an exceptional leadership team, alongside dedicated partners and owners, Four Seasons is thoughtfully expanding with a guest-centric mindset. This expansion involves not only fortifying its core business of hotels and resorts but also growing its residential portfolio and venturing into extraordinary luxury journeys, such as the upcoming Four Seasons Yachts venture set to launch in 2025.

“Grounded in Four Seasons history of industry leadership, our vision is to be the most aspirational luxury hospitality and residential brand through genuine and unparalleled service experiences,” says Alejandro Reynal, President and Chief Executive Officer, Four Seasons. “The key to our success has and always will be our people and culture. This will continue to guide our path forward as we further solidify Four Seasons legacy of authentic and unscripted care for which we are renowned.”

Four Seasons is actively expanding its global footprint, investing in its existing portfolio of 128 hotels and resorts across 47 countries. With over 50 hotels and resorts in various stages of planning and development, the company is strategically entering key destinations to strengthen its position as a global luxury hospitality leader.

The upcoming additions to the portfolio include a resort in Cabo San Lucas, Mexico, a historic hotel revitalization in Cartagena, Colombia, a waterfront hotel in Rabat, Morocco, two hotels in China (Dalian and Hangzhou), and a mixed-use development project in Osaka, Japan. Other projects include the transformation of the legendary Hotel Formentor into a Four Seasons resort in Mallorca, a return to Shanghai, and continued growth in Italy.

Beyond new openings, Four Seasons is dedicated to enhancing its global portfolio of hotels and resorts, ensuring each property reflects distinctive and locally relevant design and experiences that connect guests and residents with the unique heritage and culture of the location.

In the realm of branded residential offerings, Four Seasons has seen substantial success over the past 40 years, managing close to 5,000 units across 53 residential properties. The global residential portfolio is on an upward trend, with over USD 1.5 billion in real estate sold in 2023. As the brand continues to grow its standalone portfolio, discerning residents worldwide benefit from private homes complemented by hotel-inspired amenities, property management, and personalized service.

To enhance its service delivery, Four Seasons is investing in luxury experiences that provide guests with innovative ways to connect with the brand, thereby strengthening brand awareness and preference. The company continues to offer unique journeys, including the Private Jet Experience, Drive Experience, and the upcoming Yacht journeys set to commence in 2025.

Four Seasons remains committed to its communities through the “Four Seasons for Good” program, focusing on environmental impact (Planet) and social impact (People). The program aims to preserve and regenerate the beautiful places in which Four Seasons operates, aligning with the brand’s ethos as an integral part of the communities it serves.