Four Seasons Hotel Partners with Volcan de mi Tierra and TY Bar to Elevate Luxury Tourism in US with Exclusive Tasting Experiences: All You Need to Know

Published on November 6, 2025

New York City’s prestigious Four Seasons Hotel New York joined forces with luxury tequila brand Volcan de mi Tierra and iconic TY Bar to debut “The 6th Taste,” a landmark tasting experience held on Dia de Los Muertos. This groundbreaking event introduced an exclusive union of fine tequila and caviar pairings with curated music and cocktail artistry, showcasing a sophisticated facet of New York City’s luxury tourism and hospitality offerings. This collaboration is expected to bring unique culinary experiences along with luxury stays to the US.​

Luxury Craftsmanship Meets Culinary Elegance in NYC

Volcan de mi Tierra, established through a partnership between Mexico’s historic Gallardo family and global luxury giant LVMH, represents tequila crafted with generations of tradition and cutting-edge refinement. For this New York event, the brand presented an innovative tasting journey featuring distinct tequila expressions paired with various elite caviar types from The Only Caviar, culminating in an ultra-premium pairing exclusive to Four Seasons.

The pairing chapters included White Sturgeon with Volcan Blanco, Siberian Sturgeon with Volcan Reposado, Ossetra Sturgeon with Volcan X.A., and the grand finale pairing featuring Albino Sturgeon caviar with the artisanal Volcan Blanco Tahona tequila. This event elevated the sensory exploration of texture, flavor, and provenance, blending Mexican heritage with New York’s contemporary luxury hospitality ethos.​

TY Bar: Iconic Setting and Sophisticated Experience

Located within the Four Seasons Hotel, TY Bar offers a soaring, art deco-inspired ambiance renowned for sophisticated cocktails and live music events. The collaboration established a harmonious space where guests could savor bespoke tequila and caviar pairings while immersed in Midtown Manhattan’s opulent atmosphere. Known for its curated cocktail menus celebrating New York’s rich drinking history, TY Bar brings a distinguished social scene that enhances the city’s appeal as a luxury tourism destination.​

Expanding Luxury Tourism Through High-End Experiences

This collaboration signals a deliberate push to redefine modern luxury tourism in New York by aligning heritage tequila production with exclusive culinary indulgences. Such events attract discerning travelers and luxury connoisseurs seeking rare and culturally rich experiences, complementing New York City’s status as an epicenter of global hospitality innovation.

Upcoming events include a second ticketed tasting at TY Bar for New Year’s Eve 2025, further solidifying this synergistic experience as a signature offering fostering tourism growth through experiential luxury. These curated pairings and immersive settings promote New York as a destination for gastronomic excellence and elite social gatherings.​

The Legacy and Craft of Volcan de mi Tierra

Volcan de mi Tierra’s narrative springs from over two hundred fifty years of Gallardo family entrepreneurship combined with the savoir-faire of Moët Hennessy. The tequila is produced at its distillery beneath Tequila Volcano in Jalisco, Mexico, utilizing unique manufacturing techniques that honor soil, climate, and tradition. This heritage-backed craftsmanship imbues the brand with authenticity and prestige, attributes highly sought after in luxury tourism circles.

By partnering with renowned luxury venues such as Four Seasons New York and upscale establishments like TY Bar, Volcan de mi Tierra reinforces its position in global luxury hospitality and tourism markets.​

Conclusion

The Four Seasons Hotel New York’s partnership with Volcan de mi Tierra and TY Bar offers a pioneering luxury tasting experience that enriches New York City’s tourism landscape. By blending Mexican craftsmanship and New York sophistication, this collaboration enhances the city’s allure as a premier luxury tourism hub. With ongoing exclusive events planned, this initiative promises ongoing contributions to the growth of high-end hospitality tourism in the metropolis.

​Image Credit: Four Seasons Hotels Limited