France and Switzerland Revolutionize Luxury Travel: First Ever On-Slope Superyacht Advisory Service Introduced in the Alps for UHNW Travelers!

Published on December 10, 2025

In an innovative collaboration, MYSEA, a European yacht brokerage, and Elite Ski Travel, a renowned concierge and ski specialist, have launched the Alps’ first on-slope superyacht advisory service. This service, introduced in Courchevel, offers an exciting new opportunity for ultra-high-net-worth (UHNW) travelers to plan their summer yacht charters directly during their winter ski holidays. The initiative is a groundbreaking fusion of Alpine and Mediterranean luxury, combining the best of both worlds for those who seek the ultimate in exclusive experiences.

A New Concept Blending Ski and Yacht Luxury

The partnership between MYSEA and Elite Ski Travel offers a new cross-season concept that integrates the world of skiing with that of yachting, allowing travelers to seamlessly transition between the Alps and the Mediterranean. This service is designed to meet the growing demand for bespoke, year-round travel experiences where guests can plan and book both their winter and summer holidays in one go.

MYSEA, the only yacht brokerage with a dedicated presence in the French Alps, has integrated its expertise into the well-established network of Elite Ski Travel. This partnership ensures that guests can now discuss yacht charter options not in the traditional setting of a Côte d’Azur brokerage, but rather in the informal, relaxed environment of the Alps. Skiers can explore yachting opportunities while on the slopes, during leisurely mountain lunches, or in the comfort of their chalets.

This new model is a natural evolution of the services offered by Elite Ski Travel, which has been a leader in personalized ski holidays for over 20 years. By combining MYSEA’s yachting expertise with Elite Ski Travel’s deep local knowledge, the service aims to deliver an entirely new level of luxury for those who want to blend Alpine adventures with Mediterranean indulgence.

Personalized Service with a Unique Touch

The core of this new advisory service is the personalized, highly discreet approach to service. Instead of having to visit a traditional yacht brokerage, clients can now engage with MYSEA’s yacht brokers directly while skiing. These informal, yet highly informative, discussions allow guests to seamlessly plan their summer yacht charters without interrupting their current winter holiday. The ability to book yacht charters while enjoying a day on the slopes provides a unique and convenient experience, reinforcing the trend of personalized luxury travel.

For Aurélia Chrétien Pomès, co-director of Elite Ski Travel, the collaboration brings a new dimension to the services already offered. Elite Ski Travel has built its reputation over two decades of expertise in Courchevel, not just as a travel agency but as an on-site Destination Management Company (DMC). This deep understanding of guests’ needs, combined with the expertise of MYSEA, allows the service to extend a high level of trust and personalization from the mountains to the sea.

Filling a Gap in the Market

The idea for this partnership stemmed from the long-standing friendship between MYSEA’s founder Laurent Roussillon and Frank Benoit, a former yacht captain who is now a yacht charter and sales broker. Benoit, having spent nearly two decades managing yachts across the Mediterranean and Caribbean, recognized a significant gap in the market for dedicated yacht brokers in the Courchevel area. Despite the region being home to a high concentration of UHNW travelers, there had not been any yacht brokerages offering direct, on-site services for this clientele.

With the growing trend of luxury ski holidays, especially in regions like Courchevel, Benoit saw an opportunity to provide a seamless, integrated service that caters to the demands of high-net-worth individuals. By combining the ski experience with yacht chartering, the partnership between MYSEA and Elite Ski Travel offers an innovative solution to travelers who wish to plan their entire year of luxury vacations simultaneously.

Winter as the Key Booking Season for Yacht Charters

In the yacht charter sector, winter is traditionally a critical booking window. According to MYSEA’s data and Benoit’s extensive experience, approximately 70-75% of peak summer yacht charters are booked between December and March. During this period, families and groups of travelers are already together on their ski holidays, making it an ideal time to plan their summer vacations and secure preferred yacht charter dates.

The Courchevel area, known for attracting a significant number of UHNW travelers, offers the perfect setting to secure in-demand yachts and priority upgrades. This new advisory service allows guests to book their yachts, ensuring that they have access to the best vessels and experiences for high-demand periods, such as the Monaco Grand Prix or peak Mediterranean summer months.

A Tailored and Exclusive “Ski-to-Sea” Experience

The partnership introduces the concept of a “Ski-to-Sea” itinerary, where travelers can experience world-class skiing in the Alps before heading to some of the most exclusive yacht destinations in the world. These specialized itineraries include options such as Norway’s midnight-sun “Sail & Ski” expeditions, Alaska heli-skiing combined with expedition yachts, and journeys to Patagonia and the Chilean fjords. The service also offers trips to Mediterranean favorites like the French Riviera, Greece, Croatia, and Turkey.

By offering these exclusive itineraries, the MYSEA-Elite Ski Travel partnership not only focuses on luxury travel but also caters to the growing demand for bespoke travel experiences that seamlessly combine winter and summer adventures. The ability to move from the slopes to the sea with the same trusted advisory team adds a level of convenience and sophistication that has become increasingly sought after by UHNW clients.

The Future of Luxury Travel: Integrated Experiences

This collaboration between MYSEA and Elite Ski Travel reflects a broader trend in luxury travel, where UHNW travelers are increasingly seeking integrated, year-round approaches to lifestyle curation. As these clients look for seamless transitions between winter and summer, the “Ski-to-Sea” service offers a perfect solution, allowing them to enjoy both worlds without interruption. The MYSEA-Elite Ski Travel partnership is a step toward providing these discerning travelers with a comprehensive, luxury experience that spans both the Alps and the Mediterranean.

In conclusion, this innovative on-slope superyacht advisory service is set to redefine the way luxury travelers experience both winter and summer holidays. With its unique integration of two high-end travel worlds, it offers a new level of convenience, sophistication, and personalized service, reinforcing the growing trend toward year-round luxury experiences.