France Joins Austria, United States, Italy, Japan & Switzerland to Dominate Global Ski Tourism: How Air France, Lufthansa, United, Delta, Air Canada, and Japan Airlines Are Cashing In on 399 Million Skier Visits

Written By: Angana Dutta

Angana Dutta

Angana Dutta is a writer, journalist, and SEO content specialist with experience spanning travel, education, and digital media. She is a contributor to Travel And Tour World (TTW), where she produces engaging, search-driven travel stories for a global audience. She has also worked as a reporter with The Times of India and Pratidin Time, covering regional news and human-interest stories. Combining journalistic integrity with creative storytelling, Angana is passionate about culture, literature, and showcasing the unique heritage and destinations of Northeast India through impactful content.

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April 22, 2026 8:13 AM

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France, Austria, and the United States are leading a revolution in global ski tourism, as the 2024-25 ski season ushers in a record-breaking 399 million skier visits worldwide. With nearly 80% of these visits concentrated in just nine countries, the demand for ski holidays has never been higher, driving an unprecedented boom in both the airline and hospitality industries. Major airlines like Air France, Lufthansa, United, Delta, Air Canada, and Japan Airlines are racing to meet this surge by offering more flights, tailored services, and exclusive packages to top ski destinations. As ski resorts across Europe, North America, and Asia enjoy record bookings and increased tourism spending, these destinations are becoming not just winter sports hubs but major economic engines, fueling growth in local economies. The rise of ski tourism is reshaping the way travelers experience winter vacations, from more accessible flight options to luxury accommodations and adventure-packed itineraries, making 2024-25 a landmark year in the ski industry. Whether you’re planning to carve the slopes in the French Alps, explore Austria’s legendary resorts, or hit the powder in the Rockies, the snow is calling, and the world’s airlines and resorts are more than ready to deliver an unforgettable experience.

The 2024-25 ski season has seen unprecedented growth in global skier visits, with a record 399 million visits worldwide. This boom has placed countries like France, Austria, the United States, Italy, Japan, and Switzerland at the forefront of global ski tourism, driving massive changes in the airline and hospitality industries. For travelers looking to hit the slopes, this surge in skier visits translates into more flight options, improved services, and exciting opportunities for both seasoned skiers and newcomers to the sport. The race among airlines like Air France, Lufthansa, United, Delta, Air Canada, and Japan Airlines to meet this demand is reshaping how tourists experience ski holidays.

France Joins Austria, United States, Italy, Japan & Switzerland to Dominate Global Ski Tourism

The global ski tourism industry reached new heights in 2024-25, with nearly 80% of the total skier visits coming from just nine countries. Among these, France, Austria, and the United States lead the pack, with robust skier visit numbers surpassing 60 million in each case. France alone saw 54.8 million skier visits, making it one of the most sought-after destinations for snow lovers globally.

This trend has significantly impacted airlines and resorts in these countries. Airlines, particularly major European and North American carriers, are seeing a surge in bookings during the ski season, with ski tourism becoming a driving force in airline growth. Air France, Lufthansa, and United Airlines have increased their flight frequencies to top ski destinations in the Alps, the Rockies, and beyond, responding to the growing demand for quick and convenient access to ski resorts.

How Air France, Lufthansa, United, Delta, Air Canada, and Japan Airlines Are Cashing In on 399 Million Skier Visits

With record numbers of skier visits worldwide, airlines are capitalizing on this growth by offering tailored services to snow sports enthusiasts. The 2024-25 season saw an uptick in direct flights to key ski destinations like Geneva, Zurich, Munich, Denver, Salt Lake City, and Tokyo, which serve as gateways to top ski resorts. These flights are increasingly in demand, and airlines have ramped up their services, from upgraded ski-specific baggage handling to special discounts for ski packages.

For example, Air France continues to be a leader in providing flights to the French Alps, with its partnership with top ski resorts like Chamonix and Courchevel. The airline’s tailored services make traveling with skis easier, reducing the hassle and adding convenience for travelers. Similarly, Lufthansa has seen a sharp increase in flights to both French and Swiss ski destinations, including resorts like Zermatt and St. Anton. United Airlines and Delta are tapping into the North American market, with added flights to major U.S. ski hubs in Colorado and Utah.

Air Canada and Japan Airlines are also capitalizing on the growing ski tourism trend, particularly to Canada’s world-class resorts and Japan’s popular powder destinations like Niseko and Hakuba. These airlines are seeing an influx of international skiers, particularly from Australia and the U.S., fueling tourism to these iconic ski destinations.

Boost to the Hospitality Industry with Record Skier Visits

The explosion in global skier visits has not only benefitted airlines but has also driven growth in the hospitality sector. Resorts across Europe, North America, and Asia have experienced a notable uptick in bookings, with occupancy rates at an all-time high. For instance, French ski resorts like Chamonix and Méribel have reported nearly full occupancy during peak times like Christmas and New Year’s, while in the United States, Aspen and Park City are seeing a similar surge.

The hospitality industry is responding by enhancing their offerings to cater to international visitors. Many hotels, lodges, and resorts are investing in luxury accommodations, improved dining options, and ski-in/ski-out access to attract high-spending travelers. Furthermore, as the ski season extends in some regions, resorts are starting to offer year-round amenities such as wellness programs, adventure activities, and family-friendly experiences, diversifying their appeal beyond the winter months.

The increased flow of skiers is also pushing local economies to grow. Resorts and surrounding businesses are benefiting from increased revenue, leading to job creation and better services. Local restaurants, retail stores, and ski gear shops are thriving, as the growing ski tourism demand is ensuring a bustling winter economy.

Flight Availability and Travel Tips for Ski Tourists

Travelers looking to hit the slopes will benefit from expanded flight options, particularly to ski-friendly cities like Geneva, Zurich, Munich, and Denver. Airlines like Air France, Lufthansa, United, and Delta are running more flights than ever before to these cities, with direct routes from major cities worldwide.

For U.S.-based travelers, direct flights to major ski hubs like Salt Lake City, Denver, and Aspen are frequent during the ski season. American Airlines and Delta have ramped up service in response to demand, while JetBlue is also entering the market, offering affordable options for ski-bound travelers.

European travelers can enjoy a wide range of options to ski resorts across France, Switzerland, Austria, and Italy. Swiss International Airlines and Lufthansa offer flights to Zurich, Geneva, and Munich, which serve as gateways to some of the best ski resorts in the world. For those heading to the Alps, Air France offers numerous daily flights to Geneva and Lyon, making it easier than ever for skiers to reach world-renowned resorts like Chamonix and Les Deux Alpes.

Travelers’ Action Checklist for Ski Tourism

Before booking your ski trip for the 2024-25 season, consider the following essential checklist to ensure you are well-prepared:

• Book Flights Early: With increasing demand for ski destinations, flights can fill up quickly. Look for early bird deals with airlines like United Airlines, Lufthansa, or Air Canada to secure the best rates.
• Check Ski Pass Deals: Many ski resorts offer package deals that include lift passes, rentals, and lessons. Look for multi-resort passes such as Epic Pass or Ikon Pass, which provide access to multiple locations at a discounted rate.
• Pack Your Gear Wisely: Some airlines provide discounted baggage fees for skiers. Be sure to check the ski baggage policy of the airline you’re flying with to avoid extra fees.
• Research Your Destination: Choose ski resorts based on your level of expertise. Chamonix in France and St. Anton in Austria are ideal for advanced skiers, while places like Aspen and Niseko cater to all levels of skiers.
• Book Accommodation Early: Ski resorts, especially in high-demand regions like France, Austria, and Japan, can be fully booked months in advance. Secure your lodging early to avoid disappointment.
• Consider Travel Insurance: Winter sports carry a higher risk of injury, so purchasing comprehensive travel insurance is always a smart decision when planning a ski trip.

FAQ

1. What are the best airlines for skiing vacations in 2024-25?

For ski enthusiasts, airlines like Air France, United, Lufthansa, and Delta are offering tailored services, including extra baggage allowances for skis and snowboards. They provide direct flights to popular ski destinations such as Geneva, Munich, Zurich, Salt Lake City, and Denver.

2. Which countries are the most popular for ski tourism in 2024-25?

The United States, France, Austria, Italy, Japan, and Switzerland are the most popular destinations for ski tourism, accounting for nearly 80% of global skier visits in the 2024-25 season. These countries have well-established resorts with diverse slopes suitable for all skill levels.

3. How can I prepare for my ski trip to Europe or North America?

To get ready for your ski trip, make sure to book flights early, secure your accommodation ahead of time, and check for deals on ski passes. Additionally, pack efficiently to avoid excess baggage fees, and always have travel insurance to cover any potential mishaps on the slopes.

Wrapping Up

The 2024-25 ski season is a pivotal year for global ski tourism, with countries like the United States, France, Austria, Italy, Japan, and Switzerland leading the charge. With nearly 399 million skier visits recorded, this boom is reshaping the way tourists approach winter vacations. Airlines such as Air France, Lufthansa, United, Delta, Air Canada, and Japan Airlines are responding by offering more direct flights, tailored services, and convenient packages for ski tourists. Meanwhile, the hospitality industry is booming as resorts expand their offerings to meet the demand for both traditional and modern winter experiences.

France, Austria, and the United States are leading the way in the 2024-25 ski tourism boom, with a record 399 million skier visits globally. Airlines and resorts are capitalizing on this surge, offering tailored services and expanding travel options.

For skiers planning their next getaway, the combination of increased flight options, affordable ski passes, and top-notch accommodations make now the perfect time to hit the slopes. Whether you’re a seasoned skier or a first-timer, the future of ski tourism is bright, and the 2024-25 season is setting the stage for even more exciting developments in the industry.