France Luxury Travel Market to Hit US $153.63 Billion by 2031 – Growth Drivers & Trends

Published on November 21, 2025

The French luxury travel market is set to see significant growth over the next few years, with projections estimating it will reach a staggering $33.5 billion by 2027. This represents a strong upward trajectory from $22.37 billion in 2019, driven by a surge in high-end tourism, more affluent travellers seeking exclusive experiences, and the rise of digital platforms making it easier to plan and book luxury vacations. With a projected compound annual growth rate (CAGR) of 21%, the luxury travel industry in France is clearly evolving to meet the needs of today’s modern travellers.

What’s Behind the Growth?

The remarkable growth of the luxury travel market in France can be attributed to a few key factors:

Rising Affluence Globally: With an expanding global middle class and a growing number of high-net-worth individuals (HNWIs), the demand for luxury travel experiences is skyrocketing. As wealth increases in emerging markets, particularly in Asia and the Middle East, more international travellers are choosing France as their destination of choice for premium experiences.

The Desire for Unique, Experiential Travel: Today’s luxury travellers are seeking more than just lavish accommodations and opulent dining. They want authentic and personalized experiences that allow them to connect with local cultures, nature, and history. Whether it’s private tours of Paris, wine tasting in the Bordeaux vineyards, or exploring the serene beaches of Corsica, travellers are increasingly looking for experiences that go beyond the ordinary.

Online Travel Innovation: The luxury travel market has benefited from digital disruption, which allows travellers to book tailored experiences and luxury services with a few clicks. The rise of specialized travel platforms, luxury concierge apps, and exclusive travel agencies has made it easier for high-end tourists to find and book unique packages that meet their exacting standards.

Post-Pandemic Recovery and Rebounding Demand: Following the global pandemic, there has been a strong rebound in luxury travel. Many travellers, having spent extended periods confined to their homes, are eager to indulge in unique, once-in-a-lifetime experiences. France, with its rich culture, luxury offerings, and world-renowned attractions, has seen an uptick in international visitors returning to explore its many charms.

Key Segments Driving the Luxury Travel Market

The growth in France’s luxury travel market is not only being driven by increased affluence, but by specific market segments and traveller demands:

Luxury Adventure Travel: The luxury adventure segment, which includes activities like safaris, mountain trekking, private yacht cruises, and high-end trekking experiences in places like the French Alps and Pyrenees, is gaining traction. As more people seek thrill-based yet luxurious experiences, operators are catering to these desires with bespoke adventure packages that blend exclusivity with the great outdoors.

Cultural and Heritage Tourism: France’s vast history, architecture, art, and cuisine remain key attractions. High-net-worth individuals and families are seeking to experience France’s heritage in an intimate, private way. Whether it’s a private tour of the Louvre, an exclusive culinary experience at a Michelin‑starred restaurant, or a stay at a historic château in the Loire Valley, cultural tourism continues to be a lucrative segment.

Wellness Tourism: Post‑pandemic, there has been a major rise in the demand for wellness retreats. Many luxury travellers are now choosing to invest in their health and well-being during their travels. In response, France has developed a strong offering of wellness resorts and spa retreats nestled in its most picturesque regions, such as the French Riviera and Provence. These resorts offer yoga, meditation, fitness training, and healing therapies, often combined with luxurious accommodations and top-tier cuisine.

Luxury Accommodation: From high-end hotels in Paris and private villas on the Côte d’Azur to boutique hotels nestled in the countryside, the demand for luxury accommodations is increasing. In particular, the growing interest in private villas and chalets is appealing to travellers who seek greater privacy and bespoke services. Many of these high-end properties come with personal chefs, private butlers, and curated travel experiences.

Challenges and Considerations

As promising as the forecast is, the French luxury tourism market is not without its challenges. Some of the factors that may affect the future growth of the industry include:

• Economic Uncertainty: Global economic fluctuations, inflation, or financial crises could have an impact on the luxury travel market. Even affluent consumers can become cautious when the economy faces uncertainty, which could lead to reduced spending on luxury travel.
• Sustainability and Ethical Concerns: While sustainability is increasingly important to many luxury travellers, it’s also a complex issue to address within the luxury tourism industry. It’s crucial for destinations and luxury travel providers to meet the growing demand for eco‑friendly and responsible travel options, while maintaining the high standards of service that attract luxury clients.
• Overcrowding in Popular Areas: France’s top destinations, such as Paris and the Côte d’Azur, are incredibly popular. With the increase in luxury tourism, these areas could face the risk of overcrowding and environmental damage. Finding a balance between growth and preservation will be key for the country to maintain its appeal.

The Future of Luxury Travel in France

Looking ahead, the future of luxury travel in France seems exceptionally bright. The market is likely to continue evolving with these key trends:

Sustainability in Luxury: As more travellers demand eco-conscious experiences, the luxury sector will increasingly focus on sustainability. From carbon‑neutral flights to eco‑friendly resorts, providing luxury without sacrificing environmental integrity will be critical.

Tech Integration: The role of technology in enhancing the travel experience will continue to grow. Expect to see more AI‑driven services, smart hotel rooms, and virtual reality tours as part of the luxury travel offering, creating a seamless blend of the physical and digital.

Diverse Luxury Offerings: As luxury travel demand grows, so too does the need for diverse offerings. Expect more wellness retreats, tailored adventure tours, and cultural deep dives across the country’s vast regions.

Rising Demand from Asia: As wealth grows in Asia, particularly China and India, French luxury tourism is expected to attract more tourists from these regions. This demographic shift will encourage the development of more tailor‑made experiences and more high‑end service options to meet the evolving needs of these new travellers.

What This Means for You as a Traveller

For travellers seeking a luxurious escape, the increasing growth of France’s luxury travel market means more exclusive, curated experiences in stunning locations. Whether it’s enjoying a private tour of Versailles, spending time in a wellness retreat in the Alps, or indulging in fine dining at the French Riviera, your next adventure will be richer, more diverse, and more bespoke than ever before.

France is embracing luxury tourism as an opportunity to elevate not just the visitor experience, but also the quality of its environment, local economies, and cultural preservation. As this market continues to grow, it’s clear that travellers will find themselves at the centre of an evolving, more sophisticated travel ecosystem.

Final Thoughts: Luxury with a Purpose

France’s luxury travel market isn’t just about indulgence—it’s about blending culture, adventure, well-being, and sustainability. As the market grows, both tourists and the industry must remain mindful of the balance between growth and preservation. For those planning a luxury getaway, France is setting the stage for truly unforgettable and responsible travel experiences.