From Argentina to the world: Celebrate COTTI COFFEE’s milestone with global drink deals

Sunday, March 10, 2024

COTTI COFFEE celebrates 7,000 stores with a special promo campaign until May 31, offering flat rates on drinks worldwide.

On February 26, COTTI COFFEE, a proud global partner of the Argentina National Football Teams, announced a celebratory promotional campaign in honor of reaching the impressive milestone of 7,000 stores worldwide. This special promotion is set to delight customers until May 31.

Customers will benefit from a special offer: a uniform price per beverage, applicable to any choice of drink at all COTTI COFFEE outlets and through its official app. This offer comes with no restrictions on the type of beverage selected.

COTTI COFFEE began its global expansion in 2023, successfully entering markets in Southeast Asia, East Asia, North America, the Middle East, and Australia. The brand operates in 28 countries and regions, experiencing rapid growth in brand visibility and market share. Committed to quality, affordability, and convenience, Cotti Coffee aims to provide an engaging and contemporary brand experience.

The brand’s commitment to excellence was recognized in June 2023, when it received 13 gold and platinum awards for its coffee beans at the IIAC International Coffee Tasting Competition. By exclusively using high-quality Arabica beans, COTTI COFFEE ensures a rich variety of unique coffee flavors for its customers. In July 2023, the company further strengthened its market position by establishing a global supply chain base that integrates R&D, production, and quality control.

COTTI COFFEE has introduced a wide range of products, including innovative coffee blends and non-coffee beverages, in response to evolving consumer preferences. The brand has also launched regional specialty drinks that have been enthusiastically received.

In addition to its flavorful offerings, COTTI COFFEE leverages technology to enhance the customer experience. The official COTTI COFFEE app facilitates convenient access to promotions and advanced order placement, along with customization options for personalizing beverages.

In January 2024, COTTI COFFEE introduced a cutting-edge human-robot collaboration strategy, adopting robotic technology in its stores worldwide, showcasing its forward-thinking approach.

The brand’s innovative partnership model diverges from traditional franchising or direct management, opting instead for a collaborative Amoeba Management System. This strategy enhances the brand’s strengths in branding, supply chain, and IT, fostering comprehensive digital operation innovation. The lifetime partnership system established by COTTI COFFEE ensures the enduring success of its collaborations, underlining the brand’s commitment to sustainable business practices.

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