From Scarlet Lady to City Stages: How Virgin Voyages is Transforming Cruise Shows into Global Travel Adventures

Published on November 23, 2025

Virgin Voyages is expanding the world of cruise entertainment in a bold new direction. The cruise line has launched Screw It, Let’s Do It Productions, a unique entertainment company designed to bring its original shipboard performances to theaters, hotels, and special events worldwide. This is the first time a cruise line has created productions specifically for land audiences while keeping the spirit of its sea experiences alive.

A New Era for Cruise Entertainment

Virgin Voyages has long been known for its innovative approach to onboard entertainment. Instead of relying solely on traditional performances or visiting acts, the cruise line has focused on creating original theatrical shows that surprise and engage travelers. Now, with its new entertainment arm, these productions will reach a broader audience, giving travelers and theater enthusiasts alike the opportunity to experience the excitement of a Virgin Voyages show without stepping aboard a ship.

According to company executives, the success of their touring production Dual Reality inspired this expansion. The show, an acrobatic adaptation of classic storytelling, has traveled to dozens of cities, drawing enthusiastic crowds. Its popularity highlighted a new opportunity: bringing cruise-level performances to global audiences in iconic land venues.

Scarlet Lady Introduces “Booked”

Virgin Voyages’ Scarlet Lady recently debuted a new show, Booked, which is set to delight travelers seeking immersive and whimsical experiences. The production follows the adventures of Lola and her quirky companions as they journey through imaginative literary worlds. From the streets of a Dickens-inspired city to desert landscapes reminiscent of epic sci-fi stories, the show blends music, acrobatics, and comedy into an unforgettable performance.

The cast features a vibrant mix of performers, including acrobatic duos, musical ensembles, and even playful holographic characters. The production’s design focuses on visual spectacle, interactive storytelling, and humor, making it accessible to travelers of all ages and backgrounds.

Orlando Studio: The Heart of Creativity

To support these ambitious productions, Virgin Voyages is building a state-of-the-art studio in Orlando. The facility will include multiple full-size production studios, wardrobe areas, rehearsal spaces, and creative offices. The new space will allow the cruise line to develop larger, more intricate performances while maintaining a high level of production quality.

For travelers, this means that shows like Booked are not just fleeting cruise entertainment—they are meticulously designed experiences that can be enjoyed on land and at sea. Visitors to Orlando may even have the chance to see behind the scenes, giving them a deeper connection to the stories and performances.

Bringing Cruise Celebrations to Land

Virgin Voyages’ signature celebrations, such as the onboard Scarlet Night, are also being adapted for land-based experiences. In the coming years, travelers can enjoy these immersive parties at locations like Virgin Hotels in Las Vegas and Shoreditch. The company’s playful, irreverent style ensures that the energy and fun of a cruise night are perfectly translated to a city setting, giving travelers the thrill of being on a ship while staying on land.

Why Travelers Should Take Notice

For global tourists, Virgin Voyages’ new entertainment venture offers a unique way to combine travel, culture, and live performance. Travelers no longer need to book a cruise to enjoy these high-energy productions—they can attend shows in major cities or themed events while planning a vacation itinerary.

This new approach also allows travelers to experience cruise-quality entertainment alongside sightseeing, dining, and local adventures. Families, solo travelers, and groups can all enjoy engaging performances that blend theatrical creativity with the excitement of travel.

A Global Travel Experience

Virgin Voyages’ expansion into land-based entertainment highlights an important trend for travelers: immersive experiences that go beyond sightseeing. Whether attending a show in Orlando, enjoying a party in Las Vegas, or visiting a theater in London, travelers can now enjoy storytelling and spectacle inspired by cruise adventures.

By bridging the gap between cruise entertainment and land-based performances, Virgin Voyages offers a new dimension to travel. Tourists can explore global cities while still feeling the magic of life at sea. For anyone planning a vacation, this innovative entertainment option adds excitement, creativity, and memorable experiences to any itinerary.