From Silk Road to Modern Innovation Cultural Diplomacy is in Action as Xi’an Showcases its Global Appeal in Milan

Published on December 1, 2025

Xi’an, China’s ancient capital and a prominent hub on the Silk Road, took center stage at a groundbreaking cultural exchange event in Milan, Italy, showcasing its rich historical legacy and dynamic modern growth. The event, titled “Meeting Xi’an: A Silk Road Hub’s Dialogue with Europe,” was held on November 24, 2025, bringing together representatives from China and Italy to further deepen cultural and economic cooperation. This marked a significant step in Xi’an’s efforts to strengthen its international profile as a key player in both cultural diplomacy and global trade.

The event saw nearly 100 guests in attendance, including representatives from the Chinese Consulate General in Milan, officials from the Milan Municipal Government, and leaders from the Italy-China Association. The occasion not only honored the historical bond between Xi’an (formerly Chang’an) and Europe, but also highlighted the growing influence of Xi’an as a modern metropolis in China. The event’s cultural performances were an exciting testament to the rich exchange between Eastern and Western civilizations.

A Cultural Fusion: Qinqiang Opera Meets Italian Classics

The launch ceremony began with a stunning Qinqiang face-changing performance, followed by a water sleeve dance that brought vibrant color and energy to the event. Guests were also treated to a cultural fusion of the Qinqiang opera, a traditional Chinese art form, paired with Italian opera excerpts. The performances stirred enthusiasm and applause as they symbolized the interplay between two rich cultures: one ancient, one modern, both sharing a mutual passion for the arts.

Such performances reflect Xi’an’s commitment to sharing its cultural heritage with the world while embracing innovative cross-cultural exchanges. This special blend of Eastern and Western art forms captivated the audience, showcasing the depth and diversity of both cultures.

Xi’an: A City of the Past and the Future

Xi’an, the starting point of the ancient Silk Road, is home to over 2,000 years of history. Known for its terracotta warriors, ancient city walls, and vibrant culture, it continues to be a city that embraces both its heritage and its future. As the first stop for Han Dynasty diplomat Zhang Qian’s historic mission, Xi’an has long been the bridge between the East and West. The city’s current expansion into technology, tourism, and innovation solidifies its position as a global cultural hub.

The event in Milan underscored the strong economic and cultural ties between China and Europe, with particular focus on Xi’an’s modern developments in technology innovation, cultural tourism, and urbanization. With this exchange, Xi’an is positioning itself as a key destination for investment and cultural tourism, eager to engage with new partners across Europe.

A Vision for Future Cooperation: Economic and Cultural Growth

During his speech, Cui Qing, the executive deputy director of the publicity department of Xi’an, emphasized the city’s evolving identity as both an ancient capital and a vibrant, modern international metropolis. He shared his hope that European friends would not only visit Xi’an for tourism but also consider investment opportunities, business exchanges, and partnerships for cultural exchanges. This reflects Xi’an’s desire to foster a more interconnected future with Europe through a range of cultural and economic partnerships.

Additionally, Liu Kan, the Chinese Consul General in Milan, remarked on the significant role Xi’an plays in Chinese civilization as a historic meeting point between different cultures. He noted that the city’s legacy continues to shape its current success in bridging East and West. He encouraged future collaboration in cultural heritage protection, urban renewal, and industrial innovation.

Expanding Horizons: Xi’an’s Global Reach through Cultural Diplomacy

The launch of the “Meeting Xi’an: A Silk Road Hub’s Dialogue with Europe” series marks just the beginning of Xi’an’s cultural exchange activities in Europe. The city is planning future events across European cities such as Milan, Venice, and Mainz, featuring Tang-style street flash mobs, campus sharing sessions, and cultural exhibitions showcasing Xi’an’s Spring Festival traditions. These events will further elevate Xi’an’s standing as a beacon of cultural dialogue and a key player in fostering global cooperation.

As part of the city’s expansion efforts, cultural diplomacy will remain at the forefront of Xi’an’s mission, as the city seeks to integrate deeper ties with Europe in various sectors, from tourism to innovation.

The Road Ahead: A Future of Global Partnerships

Xi’an’s relationship with Milan and Europe is symbolic of the new Silk Road, where cultural exchanges, investment opportunities, and shared growth are at the core of the evolving global landscape. The city is not only embracing its past but also looking towards the future, with increased attention to technological advancement and international trade.

For travelers, Xi’an represents the meeting point of history, culture, and modern progress. As it continues to evolve, Xi’an is expected to become one of the most dynamic cities in Asia, offering visitors not only a glimpse into its ancient heritage but also a taste of its innovative future.

Through events like the one held in Milan, Xi’an is making it clear that its future is as much about global connection as it is about heritage preservation. The city’s continued focus on cultural diplomacy and international collaboration will only deepen its significance as a world leader in cross-cultural exchange.