From Telecom to Tourism: Jennifer Matarangas‑King Takes Charge of USVI Travel Strategy

Published on November 22, 2025

The U.S. Virgin Islands is entering a new era in tourism with the confirmation of Jennifer Matarangas-King as the territory’s new Tourism Commissioner. A native of St. Croix, Matarangas-King brings extensive experience in public relations, government affairs, and strategic leadership. Her appointment signals a focus on enhancing the travel experience while preserving the unique culture and natural beauty of the islands.

For travelers worldwide, this leadership change is more than a shift in administration. It represents renewed energy toward creating meaningful experiences that showcase the U.S. Virgin Islands as a top Caribbean destination.

A Local Leader with Global Perspective

Jennifer Matarangas-King has over 28 years of experience spanning both the public and private sectors. Her career includes leadership in corporate communications, community engagement, and public affairs, giving her deep insight into the needs of both residents and visitors. She previously held roles in government communications, working closely with local leadership, which allows her to bridge community priorities with tourism development.

Her local roots make her uniquely positioned to understand the authentic cultural experiences that travelers seek. She emphasizes that tourism should highlight the islands’ history, traditions, and vibrant communities while supporting economic growth.

Building on a Strong Foundation

The U.S. Virgin Islands has experienced remarkable growth in tourism over the past decade, with record visitor numbers and expanding infrastructure. Under Matarangas-King’s leadership, the focus will be on building upon these achievements while creating new opportunities for sustainable and culturally rich tourism experiences.

Travelers can expect strategies that enhance accessibility, improve services, and offer immersive experiences that go beyond traditional beach vacations. Her leadership approach blends local insight with strategic planning to elevate the islands’ global tourism profile.

Travel-Friendly Initiatives

Matarangas-King’s vision prioritizes both visitor satisfaction and community engagement, offering a roadmap for tourism that benefits residents and tourists alike:

1. Enhanced Connectivity: Plans include improved air and cruise access to all major islands, making it easier for travelers to explore St. Croix, St. Thomas, and St. John.
2. Sustainable Tourism: Emphasis on eco-friendly tours and conservation projects allows visitors to enjoy nature responsibly.
3. Cultural Immersion: Efforts to highlight local traditions, music, and cuisine will give tourists a richer, more authentic experience.
4. Community Engagement: Local residents will play an active role as cultural ambassadors, offering travelers personal insights into island life.
5. Traveler Services: Enhanced visitor amenities, including streamlined port operations and information services, ensure smooth and enjoyable trips.

Why This Matters for Global Travelers

The U.S. Virgin Islands uniquely combine the convenience of a U.S. territory with the exotic appeal of the Caribbean. For international and domestic visitors alike, this means easy travel logistics, vibrant culture, and breathtaking scenery. Under Matarangas-King’s leadership, travelers can expect experiences that are both memorable and meaningful, connecting them to the islands’ history, heritage, and natural landscapes.

Her focus on sustainable tourism ensures that the beauty and culture of the USVI will be preserved for generations, while also supporting the local economy. Travelers visiting during her tenure may enjoy more curated, personalized, and authentic journeys than ever before.

A Vision for the Future

Looking ahead, the U.S. Virgin Islands is set to expand its presence in the global tourism market. Key priorities include:

• Destination Marketing: Highlighting the islands’ beaches, mountains, festivals, and cultural experiences to international audiences.
• Transportation Access: Expanding air and sea routes to improve visitor flow and connectivity.
• Community-Driven Tourism: Engaging locals to enhance cultural tours and visitor interactions.
• Sustainability: Implementing eco-conscious practices that protect natural and historic sites.

With these strategies, the U.S. Virgin Islands aims to offer travelers more than a vacation—it provides an opportunity to experience the islands’ spirit, explore its culture, and connect with its people.

Conclusion: A Traveler’s Perspective

Jennifer Matarangas-King’s confirmation as U.S. Virgin Islands Tourism Commissioner represents more than administrative change—it promises a vibrant, authentic travel experience for visitors. Her local roots and global outlook signal a future where tourism in the USVI is thoughtful, sustainable, and deeply connected to community life.

For global travelers, this is an invitation to explore the islands with fresh eyes: to enjoy pristine beaches, rich cultural heritage, and immersive experiences that celebrate the heart of the Caribbean. The USVI under Matarangas-King is positioning itself as not just a destination, but a destination with soul.