G Adventures Takes the Leap into Luxury Travel

Published on October 12, 2025

G Adventures, a leader in sustainable and community-based travel, is venturing into the luxury travel market with an exciting new collection. In partnership with National Geographic Expeditions, the travel company announced plans for a Signature Collection of five-star tours, set to launch in 2027.

The new tours, which will focus on premium experiences in regions like South Africa, Japan, Vietnam, Central Asia, Peru, and Jordan, will be available for booking in January. This collection builds on the success of G Adventures’ recent premium line, Geluxe, which has seen remarkable growth.

A Partnership with a Purpose

The upcoming Signature Collection blends the expertise of National Geographic, the quality standards of Disney, and G Adventures’ commitment to community-based travel. With these partnerships in place, G Adventures aims to redefine luxury travel by offering something truly unique.

Unlike traditional luxury trips that focus on indulgence and comfort, these itineraries prioritize cultural immersion, exclusive access, and authentic local experiences. This approach aligns with National Geographic’s philosophy that true luxury goes beyond luxury accommodations and fine dining—it’s about meaningful connections with local cultures and people.

What Sets This Collection Apart

The Signature Collection is built around four key pillars: elevated service, exclusive access, authentic cultural immersion, and purposeful travel. These tours aim to offer travelers a chance to experience destinations in a way that is both luxurious and socially responsible. For example, a safari in Tanzania might feature a private dining experience under the stars in the Serengeti, while a trip to Peru could include a visit to a local women’s weaving cooperative, offering a hands-on cultural exchange.

This focus on immersion sets the Signature Collection apart from other luxury tours, which often prioritize comfort over connection. The collection promises to offer travelers experiences that will leave lasting impressions, not just luxurious accommodations.

An Evolving Travel Market

The luxury travel industry has seen a shift in recent years, with more and more travelers looking for experiences that go beyond traditional five-star service. According to travel advisor Brianna Hill, the Signature Collection fills a gap in the market, offering a travel experience that is as meaningful as it is luxurious.

With an increasing demand for purpose-driven travel, G Adventures and National Geographic are tapping into a market eager for immersive, authentic, and socially responsible luxury experiences. Travelers no longer just want to visit a destination—they want to understand its culture, meet its people, and leave a positive impact.

What Travelers Can Expect

Although specific itineraries haven’t been released, travelers can expect a seamless mix of luxury service and cultural immersion. The tours will cater to those willing to invest in high-end experiences, with a target price point of around $1,000 per person, per day.

The Signature Collection is expected to appeal to travelers who want the best of both worlds—top-tier service and a meaningful connection with the places they visit. As the collection rolls out in 2027, it’s clear that G Adventures is positioning itself as a major player in the evolving luxury travel space.

Conclusion

With the Signature Collection, G Adventures is taking a bold step into the luxury market. By blending community-based tourism with premium service, this collection offers an alternative to traditional luxury travel. For those who seek deeper connections with the world’s cultures, the Signature Collection promises to deliver an unparalleled experience in some of the most fascinating destinations on Earth.