G6 Hospitality and Texas Hotels to Boost Hotel Security with New Training Program

Published on December 4, 2025

G6 Hospitality, the parent company behind Motel 6 and Studio 6, in collaboration with the Texas Hotels & Lodging Association (THLA), has rolled out a comprehensive national hospitality safety and security program. The program, which kicked off with its first session in Dallas, provides critical training for hospitality professionals on how to enhance safety protocols and manage security risks across the economy lodging sector.

With over 100 hospitality professionals from 15 states participating, the initiative aims to address the rapidly evolving security challenges faced by hotels across the U.S. The program offers hands-on guidance for managing guest safety while balancing legal obligations, such as responding to police inquiries, handling firearms and active shooter situations, and addressing guest disturbances. Attendees also received practical advice on reducing premises liability, strengthening insurance preparedness, and ensuring compliance with various safety standards.

Addressing the Growing Safety Challenges in Economy Lodging

The rise of criminal activity, including human trafficking, narcotics-related incidents, identity fraud, and more, has prompted G6 Hospitality and THLA to create a specialized program that caters to the unique needs of economy lodging properties. As part of this initiative, G6 Hospitality has partnered with legal experts and industry leaders to develop a curriculum that includes both in-person seminars and digital learning resources. The goal is to equip franchise owners, managers, and frontline staff with the necessary tools and knowledge to ensure a safe and secure environment for guests and staff alike.

The pilot program held at G6 Hospitality’s headquarters in Dallas was met with strong participation from professionals across the hospitality industry, indicating the significant demand for security-focused training. Following the success of the Dallas session, G6 Hospitality and THLA will extend the program to major U.S. markets, ensuring that hospitality professionals nationwide have access to this crucial training.

Enhancing Franchisee Resilience and Operational Confidence

G6 Hospitality emphasised that the initiative is designed to support franchisee success and long-term growth by addressing current safety concerns head-on. The program equips franchise owners and their teams with essential skills in guest verification, incident response, and compliance requirements, helping them navigate the complexities of operating a safe and secure hotel.

The program’s curriculum combines actionable insights from industry best practices with expertise from legal specialists, ensuring a well-rounded, real-world approach to hospitality security.

A Collaborative Effort to Improve Safety Protocols

Scott Joslove, President and CEO of the Texas Hotels & Lodging Association (THLA), emphasized the program’s focus on providing real, actionable knowledge to hotel staff. “This program is built on real cases, real legal requirements, and real operational realities. Our goal is to equip hotel teams with clarity, what to look for, what to do, and how to work seamlessly with public safety agencies,” he explained.

The training will cover a wide range of safety and security topics, from guest verification techniques to managing emergency situations effectively. Additionally, it provides guidelines for hotels to collaborate with local law enforcement, ensuring that teams are prepared for any situation that may arise. The program is also designed to promote proactive safety measures, helping hotels prevent incidents before they occur.

Rolling Out the Program Nationwide

The national seminar series will be rolled out across major U.S. markets over the coming months, with workshops, operational toolkits, and digital learning resources to ensure accessibility for all franchise teams. G6 Hospitality’s commitment to continuously evolving its safety protocols aligns with the company’s broader mission to provide a secure and welcoming environment for every guest who stays at Motel 6 and Studio 6.

The initiative is a clear reflection of G6 Hospitality’s ongoing efforts to not only enhance guest experience but also to ensure a safe environment where travelers can feel confident during their stay. The training is especially crucial as hotels increasingly face a range of security risks that require both proactive and reactive measures to protect guests, staff, and property.

Strengthening Safety in the Hospitality Sector

The launch of G6 Hospitality’s nationwide hospitality safety and security program marks a significant step forward in improving operational standards for economy lodging properties. By addressing real-world safety concerns, offering actionable advice, and enhancing staff training, G6 Hospitality is setting a new benchmark in the industry for how hotels can ensure guest security and privacy.

This collaborative initiative with the Texas Hotels & Lodging Association demonstrates a strong commitment to hospitality safety, giving hotel teams the tools they need to navigate complex situations while ensuring the safety and well-being of guests. As G6 Hospitality continues to roll out this program, it is clear that the company is taking important strides to protect both its franchisees and the guests who trust them with their stays.