GCC Roadshow: Shaza Hotels Paves the Way for New Luxury Developments in the Region

Published on December 26, 2025

Shaza Hotels, the award-winning luxury hospitality brand inspired by the Silk Route traditions, has recently completed a highly successful GCC Roadshow. The series of engagements, which took place in Doha, Muscat, and Bahrain, aimed to strengthen strategic partnerships and expand its presence across the Gulf region. This initiative underscores the brand’s commitment to building long-lasting relationships with key industry stakeholders and its expanding footprint in the luxury hospitality sector.

A Platform for Business Development and Strategic Alliances

The GCC Roadshow served as an exclusive opportunity for Shaza Hotels to connect with travel trade partners, key bookers, destination stakeholders, and industry decision-makers. The roadshow successfully showcased Shaza’s distinguished portfolio of properties, which offer an exceptional blend of authentic cultural storytelling and modern luxury.

The events provided a comprehensive overview of Shaza Hotels’ latest developments, from new hotel openings to enhanced guest experiences. It also highlighted the group’s strategic direction, focusing on future growth and its commitment to exceptional hospitality. The roadshow’s success reflects Shaza Hotels’ growing reputation and its ability to forge meaningful collaborations in an increasingly competitive market.

Shaza Hotels: A Commitment to Growth and Regional Expansion

Shaza Hotels’ expansion in the GCC region has been remarkable, marked by the launch of several new properties, including Mysk by Shaza in Muscat, Mysk Al Balad in Madinah, and Mysk Al Fateh in Bahrain. These properties exemplify the brand’s dedication to providing guests with a unique blend of Middle Eastern heritage and modern amenities.

Shaza’s Vice President of Business Development & Growth, Shaji Abu Salih, expressed pride in the roadshow’s success, noting that the enthusiastic response across the GCC highlighted the strength of existing partnerships and the growing interest in Shaza Hotels’ offerings. The roadshow proved to be an invaluable platform for Shaza to align its vision with market demands and explore future opportunities for collaboration. The GCC region remains a cornerstone of Shaza’s strategy, with the brand focused on fostering growth through strategic partnerships and exceptional service.

Recent MoUs and Expansion Plans: A Strategic Step Forward

Earlier this month, Shaza Hotels took another significant step in its regional expansion by signing Memoranda of Understanding (MoUs) for four new projects in Saudi Arabia during the inaugural TOURISE 2025 summit held in Riyadh. These agreements included the development of Mysk Residences Riyadh, Shaza Equine Retreat Riyadh, and Mysk Makkah Haramain 1 & 2 Hotels. This expansion aligns with Saudi Arabia’s Vision 2030, which aims to boost tourism and destination development across the Kingdom.

Shaza’s pipeline also includes an ambitious 950 million USD worth of global projects, with key developments in markets such as the Maldives, Turkey, Kuwait, Indonesia, Iraq, the USA, Kenya, and Libya. These upcoming ventures signal the brand’s commitment to global expansion, enhancing its position as a leader in luxury hospitality.

Shaza’s Unique Position in Luxury Hospitality

Shaza Hotels has carved a distinct niche in the luxury hospitality market, offering guests a world-class experience defined by gracious hospitality, cultural authenticity, and contemporary refinement. The brand’s portfolio includes iconic properties like Shaza Doha in Qatar and the flagship Mysk Al Mouj in Muscat. Each property delivers a unique experience, blending the best of Middle Eastern décor, peaceful ambiances, and impeccable service, creating an unforgettable stay for the discerning traveller.

As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels also offers exclusive benefits to its guests through the GHA DISCOVERY loyalty programme. With access to over 850 hotels worldwide, GHA DISCOVERY enhances the guest experience, rewarding members with recognition, D$ rewards, and exclusive experiences.

Shaza Hotels’ Vision for the Future

Shaza Hotels’ 2026 roadmap promises continued growth and expansion, with further developments in key regions, such as KSA, UAE, and the USA. The brand remains committed to providing luxury experiences that celebrate the rich traditions of the Silk Route while embracing modern hospitality standards. The company’s strategic growth in line with regional tourism demands positions Shaza Hotels as a key player in the GCC’s luxury hospitality sector.

Shaza Hotels’ Commitment to Excellence

The completion of Shaza Hotels’ GCC Roadshow marks a significant achievement in the brand’s continued expansion and strategic growth in the Middle East and beyond. By strengthening regional partnerships and showcasing its diverse offerings, Shaza Hotels is reaffirming its leadership position in the luxury hospitality industry. As the company expands its presence across the GCC, Saudi Arabia, and beyond, it remains committed to providing exceptional service and authentic, luxurious experiences that define the Shaza brand.