Georgia and Kuwait Strengthen Tourism Ties: The Future Looks Bright, Here’s All You Need to Know

Published on November 20, 2025

Recently, Kuwait-based travelers warranted the attention of the Georgian Ambassador to Kuwait, H.E. Noshervan Lomtatidze, due to the 38% increase in tourist visits from Kuwait to Georgia in the year 2025. This increase in tourist visits from Kuwait further illustrates Georgia’s growing appeal as a more accessible, attrative and less expensive travel location. Kuwaitis are increasingly drawn to the combination of Georgia’s spectacular and diverse geographical features, rich cultural heritage and of course, the ease in travel. The surge appeal to this country is especially prominent in the Gulf tourists.

Boosting Bilateral Tourism: The Georgian Tourism Promotional Forum

The surge in Kuwaiti visitors to Georgia was discussed during the Georgian Tourism Promotional Forum, held at the Courtyard Marriott Hotel in Kuwait. The event brought together Georgian tourism companies and their Kuwaiti counterparts to showcase Georgia’s diverse tourism offerings and highlight investment opportunities within the sector. This forum was a key part of Georgia’s strategic efforts to strengthen its presence in the Kuwaiti market and increase awareness of its attractions.

Ambassador Lomtatidze emphasized that Georgia’s tourism sector is committed to developing deeper ties with Kuwait and the wider Gulf region. He highlighted Georgia’s competitive advantages—its beautiful landscapes, temperate climate, geographical proximity, and ease of access—as key drivers of this tourism boom. The Ambassador also pointed out that the country’s visa-free access for Kuwaiti citizens makes Georgia a convenient and appealing option for travelers.

Why Georgia is Attracting Kuwaiti Tourists: Natural Beauty and Accessibility

Georgia’s appeal to Kuwaiti tourists is multifaceted, with natural beauty and ease of travel being among the top reasons for the increase in visitors. The country’s diverse landscapes, ranging from the Caucasus mountains to the Black Sea coast, offer a wide variety of experiences for travelers. Whether seeking adventure in the mountains or relaxation by the sea, Georgia caters to different tastes and interests. The moderate climate, particularly in the spring and fall, makes it an ideal escape for those seeking respite from the extreme temperatures in the Gulf region.

Moreover, Georgia’s proximity to Kuwait is another contributing factor to the growing number of visitors. With direct flights available in less than three hours, Georgia is one of the most accessible destinations for Kuwaiti travelers. This proximity, combined with the ease of entry, has made Georgia a popular choice for both short vacations and longer stays. Kuwaiti visitors can stay in Georgia for up to 365 days without a visa, while residents with valid permits can enjoy stays of up to 90 days, making it even easier for travelers from Kuwait to explore the country.

Direct Flights and Airline Partnerships: Key to Tourism Growth

The strong partnership between Georgia and Kuwaiti airlines, especially Jazeera Airways and Kuwait Airways, has played a significant role in the growth of tourism between the two nations. Both airlines offer direct flights to Georgia’s capital, Tbilisi, and the coastal city of Batumi. These connections have made travel to Georgia both convenient and affordable for Kuwaiti travelers.

During peak seasons, such as summer, the frequency of flights can increase to two daily departures, reflecting the growing demand for flights to Georgia. Ambassador Lomtatidze praised the airlines’ role in driving tourism and mentioned that the Georgian government plans to continue expanding its cooperation with Jazeera Airways and Kuwait Airways in the coming years. One of the major attractions is Batumi, a coastal destination that has become particularly popular with Kuwaiti visitors seeking sun, sea, and relaxation.

With the increase in flights and growing demand, the potential for further development of tourism routes is immense. More direct flight options will not only make travel more convenient but will also provide greater access to Georgia’s untapped tourism markets.

Kuwait: Georgia’s Second-Largest Gulf Tourism Market

Georgia has become one of the most sought-after destinations for Gulf tourists, and Kuwait ranks as the second-largest source of visitors from the Gulf Cooperation Council (GCC) countries, after Saudi Arabia. Elena Gogelia, the head of branding and promotion at the Georgian National Tourism Administration, confirmed that Kuwait’s strong performance in the tourism sector was evident from the first three months of 2025. This positions Kuwait as a key market for Georgia’s tourism growth.

The promotional tour that visited Kuwait, as well as Dubai and Riyadh, marked the final leg of a broader effort to strengthen Georgia’s presence in the Gulf region. The tour aimed to establish deeper connections between Georgian and Kuwaiti tourism sectors, highlight the country’s various offerings, and attract more travelers from the region. With the UAE, Saudi Arabia, and Kuwait being significant sources of wealth and outbound tourists, the Gulf region remains a crucial market for Georgia’s tourism industry.

A Growing Tourism Market: Georgia’s Ambitions for 2026

Georgia has recently seen a surge in tourism, surpassing pre-pandemic levels. The country attracted over 6 million visitors in recent years and aims to reach 11 million visitors by 2026. To achieve this goal, Georgia continues to rely on direct flights, strategic partnerships with airlines, and ongoing tourism promotion efforts. The Georgian government’s focus on increasing the number of visitors from the Gulf region is a key component of these plans, and the rise in Kuwaiti tourists is a positive sign of this strategy’s success.

The Georgian National Tourism Administration has been proactive in promoting the country’s attractions through various marketing campaigns, including digital media, exhibitions, forums, and workshops. These efforts are designed to position Georgia as an attractive, year-round destination for tourists seeking history, culture, adventure, and relaxation. As more Kuwaiti travelers flock to Georgia, the country’s tourism sector is poised to benefit from both cultural exchange and economic growth.

Economic Impact and Future Prospects

The growing interest from Kuwaiti tourists is expected to have a significant positive impact on Georgia’s economy. With more Kuwaiti visitors comes increased demand for hotels, restaurants, transportation, and local experiences, which will contribute to the country’s tourism revenue. This growth also encourages investment in the hospitality and infrastructure sectors, helping to create more job opportunities and boost the local economy.

For Kuwaiti tourists, Georgia offers an appealing alternative to the more traditional European destinations, providing a mix of culture, nature, and modern amenities at competitive prices. For many travelers, Georgia’s affordable yet high-quality offerings in terms of food, accommodation, and entertainment make it an attractive option for both short-term visits and longer vacations.

Georgia’s Rising Popularity Among Kuwaiti Tourists

Georgia’s rapid rise as a preferred tourist destination for Kuwaitis exhibits the growing trend for underappreciated\underappreciated destinations that feature a positive confluence of culture and nature and that are easy to get to. Currently, owing to the geographic position of Georgia, the country can easily service the Gulf States and hence accommodate the influx of tourists. Georgia’s tourism industry is certainly buoyed by the prospect of increasing numbers of tourists from Kuwait as together the two countries can strengthen their economic and cultural bonds.